Organization Description

Asmodee Canada is the leading distributor of board games in Canada, with a mission to change the traditional learning narrative by incorporating learning through games. Alongside Lion Rampant Imports, our sister company acquired in 2019, we distribute over 12,000 product lines to nearly 1,500 clients across the country, including big-box stores and specialty retailers such as toy and leisure stores. Our combined portfolio includes industry-leading games such as Spot it!, Ticket to Ride, Catan, Pandemic, Carcassonne, Dixit, as well as a vast collection of board games.

The Role: Digital Marketing Coordinator

Under the guidance of our Marketing Director, the Digital Marketing Coordinator is responsible for planning, executing, and optimizing online marketing strategies primarily on the Amazon platform. They play a crucial role in managing online campaigns, analyzing performance, and collaborating with various teams to achieve marketing objectives. In summary, they play a crucial role in the success of sales and product visibility on the platform, requiring a blend of analytical, technical, and communication skills.

Playful Missions:

Manage and Plan Advertising and Marketing Campaigns:

• Analyze campaign data to identify trends and opportunities.
• Collaborate on digital campaign strategies aligned with business objectives.
• Create, manage, and optimize Amazon advertising campaigns.
• Coordinate with external agencies or advertising service providers.
• Monitor campaign performance using Amazon's analytical tools.
• Adjust bids and budgets to maximize return on investment (ROI).
• Generate regular reports on campaign performance and provide data-driven recommendations.
• Work closely with internal and external sales, marketing, and product teams to align marketing strategies with business goals.

Optimize Descriptions, Product Listings, and Content:

• Create, update, and optimize product listings (product pages) on Amazon.
• Ensure compliance of descriptions, images, and product features with Amazon's standards.
• Optimize titles and improve ranking in Amazon search results by conducting keyword research to identify the most relevant and high-performing terms.
• Collaborate with content teams to ensure product descriptions, images, and videos are optimized for conversion.
• Maintain and improve A+ content and brand pages on Amazon.

Stay on top of Market Trends:

• Conduct regular competitive analysis to stay informed about market trends and competitor strategies.
• Stay updated with the latest market trends and best practices in Amazon advertising.
• Adapt marketing strategies based on changes in Amazon's algorithm and new advertising features.

Are you ready to play?

• Passion for Games: A love for board games would be a great asset!
• Bachelor's Degree: In marketing, communication, or any other relevant field.
• Experience: 3+ years of experience in a related role.
• Skilled Diplomat: Excellent communication skills in both French and English, as our games and players are international. (Regular communication with our sister company in Ontario, other international partners, English-speaking studios, Canadian market).
• Personable: Ability to easily build relationships with clients and suppliers.
• Self-starter: Able to take initiative and work independently.
• MS Office Proficiency: Strong knowledge of MS Office suite, particularly advanced Excel and Power BI.

What awaits you in the next round:

• Wide Range of Benefits: Group insurance, RRSP, and more!
• Paid Personal Leave: Take care of yourself without worry.
• 2 Volunteer Days per Year: Help take care of your community.
• Perfect Balance: A top priority at Asmodee, with flexibility and working from home options, because every good game requires strategy and adaptation!
• Product Discounts: Enjoy our games at reduced prices and $500 per year.
• Fun and Friendly Work Environment: Join a team passionate about board games and participate in our many game nights.
• Open and Experienced Leadership: Benefit from the support and experience of our leadership team to excel in your role.

Ready to roll the dice?

At Asmodee Canada, we believe each game is unique and every player brings their magic. If you’re ready to contribute to our playful and enriching mission, we can’t wait to add you to our team!

Join us in transforming work into an epic game of fun and strategy. Your next move could change the game!