WHAT WILL BE YOUR DAILY PURSUIT?

Welcome to Pursuit, where your journey of inspiration begins! We invite you to ignite your curiosity and embark on adventures that create lasting memories and inspiring stories. At Pursuit, we believe in the magic of exploration and the beauty of authentic connections.

With a commitment to genuine hospitality, we craft unforgettable experiences in some of the world's most iconic destinations. Join us as we inspire others to explore with wonder and embrace what inspires you most.?

If you are ready to take the business-to-business marketing world by storm, we're on the lookout for a passionate B2B Marketing Manager who thrives on creativity and innovation. If you have an entrepreneurial mindset and love tackling challenges head-on, this is the role for you. Join our passionate hospitality team and play a pivotal role in shaping our brand's journey. You'll be the mastermind behind captivating campaigns, exciting events, and dynamic strategies that elevate our presence in the industry. Get ready to roll up your sleeves, think outside the box, and make a real impact!

The key successes for this role include B2B marketing experience, stakeholder management, excellent communication and writing skills, and the ability to manage multiple projects simultaneously

This role is based in the Calgary office of Pursuit. Some travel to and from other locations will be required. The successful candidate must be eligible to work in Canada.

WHAT WILL YOUR COMPENSATION BE?

60,000 - 75,000 CAD Pursuit offers a full suite of benefits, including flexible time off, an RRSP contribution matching plan, and discounts at our hotels, restaurants, and attractions.

WHEN DOES THIS ADVENTURE BEGIN?

ASAP

WHAT PERKS CAN YOU EXPECT?

• Work in a dynamic, culturally diverse team from around the globe
• Work experience in an iconic, unforgettable, and inspiring location
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit's lodging offerings, and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life-long friends
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations

WHAT WILL YOU DO IN THIS JOB?

Event Management and Experiential Marketing:

• Plan, organize, and execute live events, trade shows, and experiential marketing initiatives to promote our brand and services.
• Collaborate with cross-functional teams to ensure successful event execution and alignment with overall marketing strategy.

Sales Tools and Content Creation:?

• Develop impactful sales tools, presentations, and collateral that support the sales team's efforts.
• Oversee the creation and management of engaging content across various platforms, including websites, social media, and email marketing.

Digital Marketing Strategy:

• Design and implement comprehensive digital marketing strategies to enhance online visibility and drive lead generation.
• Manage marketing campaigns to optimize performance and reach target audiences.

Channel Marketing:

• Develop and execute channel marketing strategies to drive partner engagement and sales growth through various distribution channels.
• Collaborate with channel partners to create co-branded marketing materials and campaigns that align with both parties' objectives.
• Monitor and analyze channel performance, providing insights and recommendations for improvement.

Stakeholder Management:

• Serve as the primary point of contact for internal stakeholders, including sales managers and marketing team members, ensuring alignment on marketing initiatives.
• Collaborate with external agencies and partners to execute marketing campaigns and measure their effectiveness.

Market Research and Analysis:?

• Conduct market research to identify trends, customer needs, and competitive landscape in the hospitality industry.
• Analyze data and metrics to assess the effectiveness of marketing strategies and make data-driven recommendations for improvement.

#LI-AH1

WHAT SKILLS AND EXPERIENCE DO YOU NEED FOR THIS JOB?

5+ years of experience in B2B marketing, preferably within the hospitality or related industries.

- Proven experience in managing live events and experiential marketing campaigns.

- Strong understanding of CRM database, Salesforce Account Engagement preferred

- Experience in channel marketing, with a track record of driving partner engagement and sales growth.

- Excellent project management skills, with the ability to manage multiple projects simultaneously.

- Exceptional communication and interpersonal skills, with a customer-focused mindset.

- Ability to work collaboratively with cross-functional teams and external partners.

This job description describes this role at a high level, but no document can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together - these job duties may change based on the needs of the team and company as a whole.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Alberta, Canada. Relocation to the area and the legal ability to work in Canada is required.

WHAT WILL YOUR WORK ENVIRONMENT BE LIKE?

ABOUT PURSUIT

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world's leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States. In addition, our Flyover Attractions are located in Vancouver BC, Reykjavik Iceland, Las Vegas Nevada and Chicago Illinois, and we have a premier oceanfront geothermal lagoon experience near Reykjavik, Iceland - Sky Lagoon. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.

We are strengthening and improving our culture, our attractions and our operations to deliver these unforgettable guest and staff experiences. We will work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We will work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.

EEO

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can't apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team via Isarta.

We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.