Location: Winnipeg, Manitoba, Canada

THE OPPORTUNITY

Mondetta is seeking a highly motivated and strategic Social Media & Content Manager to join our dynamic marketing team. This is a unique opportunity to contribute to the digital presence of a forward-thinking brand at the intersection of luxury, athletic, and fashion. You are both creative and analytical-comfortable crafting compelling content strategies while also diving into performance metrics to optimize and evolve. You thrive in a fast-paced, collaborative environment and bring a deep understanding of social media trends, audience engagement, and platform best practices. In this role, you'll play a key part in shaping brand storytelling across all digital touchpoints, working closely with cross-functional teams to drive engagement, community growth, and brand impact.

DUTIES & RESPONSIBILITIES:

• Develop and evolve the overarching social media strategy across the Mondetta group of brands, defining goals, KPIs, and key themes aligned with business objectives.
• Lead innovation in content formats, platforms, and community-building initiatives.
• Manage content calendars in alignment with brand launches, seasonal campaigns, cultural moments, and broader marketing efforts.
• Collaborate with internal teams (marketing, creative, design) and external partners to produce high-quality, on-brand content across all social channels (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, etc.).
• Write creative briefs and guide the development of visuals, videos, and copy that reflect the brand's luxury, athletic, and fashion-forward identity.
• Ensure consistency in tone of voice, visual identity, and messaging across all platforms and content touchpoints.
• Define and refine the brand's social tone, engagement strategy, and community guidelines.
• Monitor conversations, respond to audience comments and DMs, and foster a positive,
• engaged social community.
• Track, analyze, and report on key performance metrics (reach, engagement, follower growth, conversions), using insights to inform content decisions and improve campaign effectiveness.
• Work closely with teams across marketing, PR, design, e-commerce, and customer service to ensure unified brand storytelling.
• Partner with PR and influencer teams to amplify earned media, brand collaborations, and event coverage.
• Stay up to date with the latest social media platform updates, algorithm changes, and digital
• trends.
• Identify emerging platforms, features, and cultural shifts that present growth opportunities for the brand.

QUALIFICATIONS:

• Minimum 3-5+ years in social media and brand marketing, ideally within luxury, premium fashion, or athletic sectors. Prior experience at a fashion or luxury brand preferred.
• Skilled in directing the copywriting process to maintain brand voice and adhere to platform-specific best practices.
• SEO knowledge. Understands how to optimize content for discoverability.
• Expert in platforms like Instagram, TikTok, YouTube, Pinterest, and project management tools like Monday.com.
• Proficient in using insights and analytics tools to drive strategy.
• Organized with the ability to juggle multiple projects and deadlines.
• A passion for content innovation and visual storytelling.
• Strong communication and collaboration skills across cross-functional teams.
• Familiarity with brand building, product launches, and direct-to-consumer business models.

Interested applicants should email their resume & cover letter. We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. Applicants must be eligible to work and live in Winnipeg, Canada.