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The Director of Sales & Marketing is responsible for leading a dynamic sales team, coordinating all marketing initiatives and is accountable for hotel room revenues with significant input on all streams of revenue. A key member of the Executive Committee, the Director of Sales & Marketing is a creative, energetic and knowledgeable professional, fundamental to the ongoing success of Fairmont Winnipeg.

What you will be doing:

  • Prepares and administers the hotel's sales & marketing plan and related budget ensuring integration of the strategic planning process in daily operations of the department to achieve total revenue goals.
  • Leads and develops the sales team to delivering of their highest potential and exceeding of sales goals, in concert with our strategic plan and direction.
  • Directs and manages all sales training, yearly sales targets, and sales quotas, administers and assists in driving the incentive plan and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.
  • Assists in and active in local business development for social events, small meetings in all relevant markets.
  • Partner with the Director of Revenue to evaluate and drive all business tactics, packages, group rates and more to maximize revenue streams to the hotel.
  • Remains informed of the competition's sales and marketing strategies and counteract effectively to secure maximum business for our hotel and our company.
  • Evaluates and recommends opportunities for developing new sources of business in all market segments and thereby broadening the account base.
  • Ensures the maintenance and efficiency of all sales technology.
  • Ensures delivery of guest service through the operations group to exceed customer expectations. Oversight of the Conference Service team to create an environment for operational success with Banquets and Culinary.
  • Maintains regular and effective communication with corporate sales and marketing management teams.
  • Maintains regular and effective communication with other local hotels while working with the Regional DOS&M on synergistic opportunities.
  • Leads the sales and marketing coordination efforts with local and provincial tourism initiatives to ensure a leadership role of the hotel.
  • Demonstrates Fairmont Service Promise Standards and Fairmont Values in all interactions with both colleagues and guests.
  • Adheres to all colleague health and safety responsibilities.
  • Adheres to the hotel's environmental policies and procedures.
  • Active community representative for Fairmont Winnipeg at local galas, possible board representation and/or philanthropic events.


  • Bachelor's degree and/or Hotel Management degree is an asset.
  • Minimum of 5 years of experience in a senior sales management capacity within the hospitality industry or related tourism field.
  • Revenue management experience essential.
  • Knowledgeable in social media analytics and data analysis.
  • Excellent communications skills - interpersonal, written and public/media relations.
  • A proven record of results-oriented leadership and team development.
  • Computer literacy required in at least the following programs: MS Office and Property Manager.

Key Deliverables to success:

  • Observation of Fairmont brand standards as these pertain to Sales and Catering
  • Voice of the Guest surveys as they pertain to the Meeting Planner, Sales and Overall phases.
  • Adherence to Service Promise standards and Fairmont values with all colleague and guest interactions.
  • Evaluation received from and/or self-conducted Commercial audits.
  • Creating the environment within the department for success to be achieved that delivers results for Colleagues, Guests, Brand and Owner.
  • Adherence to Health and Safety standards.
  • Departmental revenue goals.
  • Sales Team activity goal achievement annually.
  • Adherence to all Green policies and procedures.


What's in it for you:

  • Full time employees will be eligible to join the benefit plan which includes extended medical (Health, Dental, Life Insurance, Short Term Disability)
  • Full time employees will also be eligible to participate in Fairmont Pension Plan, which includes matched employee contributions
  • Employee benefit card offering discounted rates in Accor worldwide Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

Located in the heart of vibrant downtown Winnipeg, Manitoba -- at the historic corner of Portage and Main -- Fairmont Winnipeg luxury hotel extends the naturally warm reception of the Prairies. Just step outside our Winnipeg hotel and the city is at your feet.

Visa Requirements : To be eligible for employment with Fairmont Winnipeg, you must be in possession of a working visa for Canada. We do not provide offer letters to applicants seeking to get their work visas. Applicants must have their work visas in place prior to applying.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. We are happy to provide you accommodation at any stage of the application process, please contact the Talent & Culture Department and we will work with you to accommodate your needs.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

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