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Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide.

About the Role

Sago Mini / Nordlight is seeking a Growth Marketing Specialist who will lead the charge on day-to-day activities around executing digital campaigns to support our products. You'll work to understand how we can scale up, deplore dollars, and optimize our paid user acquisition efforts. Working closely with our product team, you will understand their requirements and leverage this knowledge to execute successful campaigns.

This is a one-year contract opportunity. Preference will be given to candidates that can work in a hybrid model where they will be required to work one day a week in our downtown, Toronto office.

You'll thrive in this role if you...

  • Enjoy working collaboratively in a team environment
  • Are eager to learn and develop your skills
  • Find satisfaction in putting your head down to focus on your tasks at hand but are equally as glad to speak up and share your ideas
  • Love to jump into the weeds and analyze numbers, patterns, and data

What You'll Be Doing

  • Responsible for campaign management to support Nordlight / Rubik's Match
  • Planning, execution and management of mobile campaigns across various channels including: Meta, Google, TikTok, DSP Networks and more
  • Independently manage performance marketing budgets across multiple channels to maximize growth and profitability
  • Optimize campaigns based on ROAS and LTV
  • Overseeing day-to-day channel strategy working with our advertising partners to maximize campaign performance.
  • Contribute ad creative ideas and run creative testing and execute on creative strategies to attract new users
  • Identifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholders
  • Working with Global Growth Team Lead to implement and test new advertising channels and creative strategies
  • Work cross-functionally with product, product marketing managers, data, and creative teams.
  • Being the advocate for paid user acquisition within the product teams - providing updates on performance, opportunities, and make recommendations as necessary

Qualifications and Skills

  • 3 to 5 years of experience in media buying / user acquisition / performance marketing.
  • Media buying experience with SDK Networks, DSPs, (including ironsource, unity ads, AdColony, Fyber and others) Facebook, Google
  • Experience scaling results across a variety of channels including display and mobile advertising
  • Strong analytical skills and attention to detail
  • Excellent verbal, written, and interpersonal communication skills
  • Ability to manage competing priorities
  • Eagerness and drive to learn and develop skills
  • Desire to be a part of and work closely with a team
  • Highly motivated with an ability to thrive in a growing environment

Nice to Haves

  • Experience, background, or knowledge in data science, data analytics, SQL
  • Understanding of funnel conversion metrics, retention rates and LTV

About the Process

  • You'll get an email response confirming we've received your application, and we'll let you know within a few weeks if we'd like to schedule a follow-up.
  • If you're moving ahead, we'll book a call to learn more about your experience.
  • If that goes well, we'll send you a short homework assignment to get a better feel for your skillset.
  • If the assignment goes well, we'll book an interview with you and the hiring team to dive deeper prior to making a decision.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.


Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children's entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble, collaborative, and ambitious people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.

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