Closing Deadline: When a suitable candidate is hired.

Details:

Location: Calgary, AB

Type: Permanent (Full time)

Work model: Hybrid - onsite 3 days per week

Target start date: asap

Experience level: Senior

Reports to: Chief Executive Officer

The Position

Reporting to the Chief Executive Officer, the Director, Marketing is a strategic leader for shaping and executing the overall marketing strategy. You will lead a dynamic team and collaborate across departments to drive brand awareness, client acquisition and revenue growth. This role requires a combination of strategic thinking, leadership skills and a deep understanding of modern marketing practices including digital marketing activities.

Key Accountabilities Include:

• Develop and lead the Marketing strategy and priorities in line with how they relate to the overall company strategies and priorities.
• Work with the CEO to set the marketing vision and advance the implementation of national & local digital marketing tactics with intent focus on paid search, paid social, programmatic, display, mobile, affiliates, and other channels that drive qualified traffic and conversion to the website.
• Lead web and digital marketing strategies that drive acquisition and revenue, including organic growth across all channels and platforms.
• Increase revenue and client advocacy by developing a best-in-class email marketing program.
• Increase offerings by innovating and expanding on programs.
• Own and optimize marketing and agency budgets to increase marketing margins via decreased lead spend per unit, increased likelihood of conversion, and highest possible revenue.
• Develop a strong and effective internal and external communications strategy to align to brand, to increase sales, drive client satisfaction and improve employee awareness of key initiatives.
• Develop an effective client feedback program to gauge satisfaction and advocacy. Share results across the company to support the delivery of an excellent client experience.
• Collaborate with other departments including sales, to ensure alignment of marketing initiatives with overall business objectives.
• Provide insights and feedback to internal teams based on market trends and client feedback.
• Be a great partner and effectively manage external partners/vendors with efficiencies gained.
• Support and strengthen your team: Retain and attract top talent, stay ahead on market trends/new tools, coach, establish career paths, and build a productive, enjoyable team environment.
• Understand the competitive landscape and adjust campaigns to respond to a dynamic market.

Education, Skills and Experience:

• Bachelor's degree, MBA preferred
• 10+ years' experience with progressive general management responsibilities in marketing including at a senior management or Director level.
• eCommerce / B2C business experience and deep performance digital marketing experience in a high-paced, rapid growth environment.
• Email marketing experience is an asset.
• Proven track record of successfully leading and executing comprehensive marketing strategies
• Excellent people skills, with experience managing a dynamic team
• Strong understanding of digital marketing, including SEO, SEM, social media and leveraging partner networks. Strong
• Experience and success working with a digital marketing agency
• Strong leadership and team management skills, with experience building and scaling marketing teams.
• Must have analytical skills with the ability to leverage data to drive decision-making.
• An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
• Exceptional interpersonal, communication and presentation skills - ability to work with a wide range of business stakeholders

• Critical thinking to assess situations that requires higher level intervention
• Strong analytical skills when addressing situations to determine appropriate solution or outcome
• Demonstrated excellent written and verbal communication skills to handle and respond to different situations
• Superior Customer Service skills when dealing with internal and external stakeholders
• Works collaboratively with team members and others
• Operates with high attention to detail to meet or exceed team goals
• Accountability- takes personal ownership and responsibility for the quality and timeliness of work commitment
• Continuous learner

Core Competencies

• Adhering to principles and values
• Working with People
• Persuade and Influence
• Organizational Awareness
• Presenting and Communicating Information
• Critical analysis
• Assertiveness and Accountability
• Emotional Intelligence and Maturity