Key Responsibilities

• Campaign Design & Strategy: Develop digital marketing campaigns that align with business goals and brand strategies.
• Content Creation & Management: Coordinate the creation of digital content (e.g., digital advertising, website updates, blogs, e-newsletters, and social media posts) for Muskoka Brewery, Muskoka Spirits, and Rally Beer.
• Project Management: Manage end-to-end digital projects, ensuring timely execution and alignment with business objectives.
• Website & Brand Presence: Oversee the company website and brand presence to enhance awareness and engagement.
• Social Media & Online Engagement: Maintain a consistent and engaging online voice across all active social media platforms.
• Collaboration: Work closely with Marketing, Sales, and Product Development teams to ensure brand consistency across all digital touchpoints.
• Media Monitoring & Reporting: Track and report on media coverage across both social and traditional channels, providing valuable insights to the Marketing department.
• PR Support: Assist with PR tasks such as creating media lists, researching trends, supporting partner mailouts and engaging with influencers. Contribute to organic brand growth and maximize earned impressions.
• Customer Engagement: Monitor social media and email inquiries, flagging important issues and forwarding relevant opportunities to the Marketing Managers.
• Performance Tracking: Monitor and report on digital marketing ROI, KPIs, and other performance metrics.
• Stay Informed: Keep up-to-date with the latest digital marketing trends, tools, and emerging technologies.
• Travel: 20-30% within Ontario (car allowance provided) must be located within Southwestern Ontario with the ability to travel to Bracebridge brewery weekly to bi-weekly
• Other duties as assigned

Requirements & Skills

• Bachelor's degree or college diploma in Marketing, Digital Media, or a related field.
• Proven experience as a Digital Marketing Specialist or Digital Marketing Manager.
• Solid knowledge of digital media tools, including social media platforms, email marketing, website management, and content creation.
• Strong proficiency in photo and video editing software with the ability to maintain brand standards.
• Experience with visual communication and a strong eye for design.
• Photography and video production skills are highly desirable.
• Familiarity with web design and content management systems.
• Excellent analytical skills and the ability to interpret data to improve marketing strategies.
• Strong project management skills with the ability to multitask and meet deadlines.
• Exceptional verbal and written communication skills.
• Additional qualifications in web design, animation, or video production are a plus.