The Digital Marketer & Website Manager will be responsible for overseeing all aspects of our digital marketing strategy and the performance, and functionality of our e-commerce websites. This role requires a hands-on professional with a deep understanding of marketing analytics, SEO, paid advertising, social media, and website management.
Website Management
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Manage and maintain e-commerce websites for all three brands.
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Ensure optimal site performance, user experience (UX), and design updates.
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Oversee product uploads, categorization, and merchandising.
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Monitor and report on website KPIs (conversion rates, bounce rates, site traffic, etc.).
Digital Marketing
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Develop and execute integrated digital marketing campaigns.
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Manage paid advertising (Google Ads, Meta Ads, etc.).
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Optimize SEO across all web platforms.
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Oversee email marketing campaigns and list growth strategies.
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Collaborate with the creative team to ensure brand consistency in all digital assets.