For over 20 years, fdmt has been committed to fostering the optimal development of all by offering high-quality resources, games, educational materials, and sensory tools. We operate within a vast distribution network covering Canada, the United States, and Europe.

Our strength lies in a dynamic and attentive team that provides the best customer experience in the industry. We are looking for a passionate individual to join our team and help us expand our mission while optimizing growth in new markets.

Our organizational culture promotes teamwork and professional development within a modern management framework.

POSITION OVERVIEW

Reporting to the Marketing Director, the Marketing & Brand Specialist plays a key role within our vibrant, cross-functional team (marketing, sales, purchasing, customer service).

Their mission? To bring our brands to life — both internally and externally — with clarity, creativity, and heart.

Working closely with the marketing, sales, e-commerce teams and external partners, this person develops and executes clear and impactful brand strategies, ensures messaging consistency across all channels, and helps maximize the impact of every marketing initiative.
As guardian of the brand image, they make sure that every customer touchpoint — whether it’s a product sheet, a web page, a visual, or a sales pitch — reflects our values, our positioning, and our customer promise.

This role is ideal for someone who’s hands-on, collaborative, organized, and excited to contribute to a mission-driven company where team spirit and joy at work truly matter.

KEY RESPONSIBILITIES

Sales Support – top priority

• Craft key messages for each product and target segment (schools, parents, professionals).

• Create sales tools : product sheets, presentations, sales pitches, launch kits, and tailored visuals.

• Work closely with the sales team to support their fieldwork, prepare for client meetings, and simplify prospecting.

• Roll out initiatives that drive sales : targeted promotions, distributor programs, B2B newsletters, and more.

Brand Management

• Ensure brand consistency across all channels (marketing, sales, service, web, packaging).

• Help bring our values to life at every customer touchpoint.

• Maintain and evolve our brand platform (tone, messaging, visuals).

Marketing Execution

• Take part in planning and executing campaigns (content, web, influencers, events).

• Collaborate with the e-commerce team to strengthen our online presence.

• Spot new opportunities for brand visibility (partnerships, trade publications, niche events).

PROFILE: BRAND & PRODUCT MARKETING LEAD REQUIRED QUALIFICATIONS

• Strong writing skills in both English and French (bilingualism required).
• Degree in marketing, communications, or a related field.
• 4 to 6 years of experience in a similar role.
• Experience managing multi-channel marketing projects.
• Familiarity with B2B/B2C distribution environments and/or institutional markets (an asset).
• Knowledge of analytical tools (Google Analytics, Data Studio, etc.).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

DESIRED SKILLS & COMPETENCIES

• Strong understanding of branding and 360° marketing strategies (B2B and B2C).
• Demonstrated leadership and entrepreneurial mindset.
• Analytical skills to measure performance and adjust actions accordingly.
• Creativity and innovation to elevate brand presence.
• Ability to collaborate effectively across multiple departments.
• Strong organizational, time management, and prioritization skills.