{"id":100000,"date":"2023-07-07T08:24:22","date_gmt":"2023-07-07T12:24:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100000"},"modified":"2023-07-07T08:24:24","modified_gmt":"2023-07-07T12:24:24","slug":"cossette-signe-une-nouvelle-campagne-novatrice-pour-metro-afin-de-celebrer-lete","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-une-nouvelle-campagne-novatrice-pour-metro-afin-de-celebrer-lete\/","title":{"rendered":"Cossette signe une nouvelle campagne novatrice pour Metro afin de c\u00e9l\u00e9brer l\u2019\u00e9t\u00e9"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-1024x576.png\" alt=\"\" class=\"wp-image-100009\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/Metro_Grenier_2560x1440_V2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>7 juillet 2023<\/p>\n<p><strong>Cet \u00e9t\u00e9, Metro continue sa lanc\u00e9e cr\u00e9ative sur la place importante que joue la nourriture dans nos vies. \u00c0 l\u2019image de la plateforme \u00ab Manger c\u2019est la vie \u00bb, dont les Qu\u00e9b\u00e9cois se rappellent les go\u00fbts et les aliments embl\u00e9matiques de leur quotidien, Metro et Cossette souhaitent qu\u2019ils et elles se souviennent des saveurs typiques de l\u2019\u00e9t\u00e9 2023.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Au Qu\u00e9bec, l\u2019\u00e9t\u00e9 se vit une fin de semaine \u00e0 la fois. On a donc d\u00e9cid\u00e9 de s\u2019approprier des week-ends sp\u00e9cifiques, en mettant de l\u2019avant des produits uniques \u00e0 Metro, autour d\u2019activations \u00e0 l\u2019intersection entre l\u2019activation, le contenu et la publicit\u00e9 \u00bb, explique\u00a0Philippe Brassard, directeur de cr\u00e9ation adjoint chez Cossette.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"D\u00e9couvrez le steak le plus cowboy \u00e0 vie\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/b1SyY9g7UBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La campagne s\u2019est articul\u00e9e autour de trois produits phares et embl\u00e9matiques : le steak de\u00a0coupe \u00ab cowboy \u00bb, le steak de\u00a0coupe \u00ab baseball \u00bb, ainsi qu\u2019une vari\u00e9t\u00e9 de produits d\u2019ici pour la F\u00eate nationale qui ont \u00e9t\u00e9 identifi\u00e9s et rassembl\u00e9s autour de\u00a0\u00ab la caisse de 24 \u00bb. Chacune des activations a ensuite \u00e9t\u00e9 d\u00e9clin\u00e9e sur les m\u00e9dias sociaux, en affichage et en magasin.<\/p>\n<p><strong>\u2022\u00a0\u00a0 \u00a0 \u00a0\u00a0<\/strong>Dans le cas du steak coupe \u00ab cowboy \u00bb, l\u2019agence et la marque ont plong\u00e9 dans l\u2019univers de la famille du<strong>\u00a0Bucking Ranch Rodeo Co<\/strong>. pour savoir qui allait rester en selle le plus longtemps : le cowboy sur le taureau ou le beurre sur le steak lui-m\u00eame ?<\/p>\n<p>\u2022\u00a0\u00a0 \u00a0 \u00a0\u00a0Pour la coupe dite \u00ab baseball \u00bb, parfaite pour le fumoir, des copeaux de bois ont \u00e9t\u00e9 con\u00e7us sp\u00e9cialement \u00e0 partir de b\u00e2tons de bois d\u2019\u00e9rable \u00e0 100% pour le fumage, et les sacs ont \u00e9t\u00e9 sign\u00e9s par<strong>\u00a0la l\u00e9gende Claude Raymond<\/strong>, le premier Qu\u00e9b\u00e9cois \u00e0 avoir lanc\u00e9 dans la ligne nationale de baseball. Ses exploits sur le terrain ont marqu\u00e9 les \u00e9t\u00e9s des familles du Qu\u00e9bec.<\/p>\n<p>\u2022\u00a0\u00a0 \u00a0 \u00a0\u00a0Enfin, pour la caisse de 24 embl\u00e9matique, lanc\u00e9e \u00e0 l\u2019occasion de la F\u00eate nationale du Qu\u00e9bec, l\u2019id\u00e9e \u00e9tait de c\u00e9l\u00e9brer les merveilleux produits agricoles du Qu\u00e9bec en invitant les gens \u00e0 lever leur \u00ab vert \u00bb (avec son verre). Metro et Cossette ont donc ramen\u00e9 au go\u00fbt du jour<strong>\u00a0l\u2019ic\u00f4ne de la caisse de 24 bi\u00e8res<\/strong>\u00a0en mettant 24 produits d\u2019ici choisis en collaboration avec des producteurs locaux. Les gens pouvaient se procurer la caisse via les m\u00e9dias sociaux.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"On te l\u00e8ve notre vert, Qu\u00e9bec!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9o2_sNrMLjU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Pour Metro, les ingr\u00e9dients de\u00a0\u2018Manger, c\u2019est la vie\u2019, c\u2019est bien s\u00fbr les aliments, mais c\u2019est beaucoup les rassemblements, les histoires, les souvenirs autour de la nourriture. Nos aliments, c\u2019est notre culture, et c\u2019est important que les gens les voient ainsi \u00bb, ajoute\u00a0Olivier Charbonneau, gestionnaire de marque principal chez Metro.<\/p>\n<\/blockquote>\n<p>La campagne s\u2019est \u00e9tal\u00e9e du 28 avril au 24 juin 2023, \u00e0 l\u2019occasion du lancement de la saison du BBQ \u00e0 la fin du mois d\u2019avril, lors de la F\u00eate des p\u00e8res et finalement la F\u00eate nationale du Qu\u00e9bec le 24 juin dernier.&nbsp;<\/p>\n<p>Cr\u00e9dits&nbsp;<\/p>\n<p>ANNONCEUR : Metro<\/p>\n<p>AGENCE : Cossette&nbsp;<\/p>\n<p>DIRECTION DE CR\u00c9ATION: Genevi\u00e8ve Duquette,&nbsp;<\/p>\n<p>DIRECTION DE CR\u00c9ATION ADJOINTE:&nbsp; Philippe Brassard&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>CR\u00c9ATIONS: Philippe Brassard, Rapha\u00ebl C\u00f4t\u00e9, Marc-Antoine Vall\u00e9e<\/p>\n<p>PRODUIT : Meggie Lavoie, Marl\u00e8ne Boutin, Rosalie St-Cyr, Olympe Ramonatxo, Sarah Gagnon Marin<\/p>\n<p>STRAT\u00c9GIE: Myriam Minville<\/p>\n<p>PRODUCTION D\u2019AGENCE (Septi\u00e8me) : Caroline Dionne<\/p>\n<p>R\u00c9ALISATION : Louis-Charles Pilon<\/p>\n<p>STYLISTE CULINAIRE: Chantal Legault<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100000\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9t\u00e9, Metro continue sa lanc\u00e9e cr\u00e9ative sur la place importante que joue la nourriture dans nos vies. \u00c0 l\u2019image de la plateforme \u00ab Manger c\u2019est la vie \u00bb, dont les Qu\u00e9b\u00e9cois se rappellent les go\u00fbts et les aliments embl\u00e9matiques de leur quotidien, Metro et Cossette souhaitent qu\u2019ils et elles se souviennent des saveurs typiques de l\u2019\u00e9t\u00e9 2023.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100000\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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