{"id":100008,"date":"2023-07-07T08:28:59","date_gmt":"2023-07-07T12:28:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100008"},"modified":"2023-07-07T08:29:01","modified_gmt":"2023-07-07T12:29:01","slug":"les-quartiers-du-canal-confie-a-lagence-featuring-sa-nouvelle-identite-visuelle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-quartiers-du-canal-confie-a-lagence-featuring-sa-nouvelle-identite-visuelle\/","title":{"rendered":"Les Quartiers du Canal confie \u00e0 l&rsquo;agence Featuring sa nouvelle identit\u00e9 visuelle"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"567\" height=\"320\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/canal.jpeg\" alt=\"\" class=\"wp-image-100012\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/canal.jpeg 567w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/canal-300x169.jpeg 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure>\n<p>7 juillet 2023<\/p>\n<p><strong>La Soci\u00e9t\u00e9 de d\u00e9veloppement commercial (SDC) &#8211; Les Quartiers du Canal\u00a0d\u00e9voile aujourd\u2019hui sa nouvelle identit\u00e9 visuelle qui a \u00e9t\u00e9 confi\u00e9e \u00e0 l\u2019agence Featuring. La nouvelle image de marque se veut\u00a0 inspirante, vibrante et dynamique. <\/strong><\/p>\n<p>Avec cette identit\u00e9 visuelle, la SDC &#8211; Les Quartiers du Canal souhaite renforcer son positionnement et le sentiment d\u2019appartenance, en plus de mobiliser ses membres et de cultiver leur attachement au territoire. Influenc\u00e9e\u00a0 par l\u2019histoire industrielle des quartiers du Canal et de son architecture, le nouveau logo est compos\u00e9 de trois formes g\u00e9om\u00e9triques repr\u00e9sentant Griffintown, la Petite-Bourgogne et Saint-Henri qui s\u2019unissent pour former un tout.<\/p>\n<p>La plateforme tire, elle, son inspiration de la division g\u00e9ographique des trois quartiers du Canal, un trifecta fort et coh\u00e9rent. Chaque quartier est unique, mais lorsqu\u2019on les rassemble, l\u2019union cr\u00e9e quelque chose de nouveau et de surprenant. <\/p>\n<p>Les mosa\u00efques c\u00e9l\u00e8brent la mixit\u00e9, la diversit\u00e9 et la coh\u00e9sion entre les quartiers et les gens. Avec sa palette de couleurs vivante et dynamique, la nouvelle image fait \u00e9galement \u00e9cho aux diff\u00e9rentes particularit\u00e9s des quartiers. Le bleu \u00e9voque le Canal de fa\u00e7on subtile et renvoie \u00e0 la notion de fiabilit\u00e9. Le vert, le jaune et le corail, apportent de la diversit\u00e9, avec des notions de nature, de joie et de bienveillance.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"575\" height=\"165\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/image.jpeg\" alt=\"\" class=\"wp-image-100011\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/image.jpeg 575w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/image-300x86.jpeg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/div>\n<blockquote class=\"wp-block-quote\">\n<p><em>La vision prometteuse de la SDC, que l\u2019on d\u00e9sire renvoyer avec ce changement d\u2019identit\u00e9, assurera la vitalit\u00e9 de son territoire et ainsi celle de notre environnement d\u2019affaires. Avec ce tournant, nous d\u00e9sirons cr\u00e9er une approche qui permettra de cultiver un sentiment de fiert\u00e9 et de valorisation du territoire, contribuant ainsi \u00e0 renforcer le r\u00f4le de notre organisation en tant que catalyseur de la vie locale,\u201d indique Cyrille Bodiot, directeur g\u00e9n\u00e9ral Soci\u00e9t\u00e9 de d\u00e9veloppement commercial &#8211; Les Quartiers du Canal<\/em><\/p>\n<\/blockquote>\n<p>Cette identit\u00e9 visuelle sera utilis\u00e9e \u00e0 des fins promotionnelles et habillera \u00e9galement les trois quartiers cl\u00e9s de la SDC, dont la signal\u00e9tique, dans le cadre d\u2019une implantation qui se d\u00e9roulera jusqu\u2019\u00e0 l\u2019\u00e9t\u00e9 2024.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100008\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-quartiers-du-canal-confie-a-lagence-featuring-sa-nouvelle-identite-visuelle\/\"  data-item_title=\"Les Quartiers du Canal confie \u00e0 l&#039;agence Featuring sa nouvelle identit\u00e9 visuelle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/canal.jpeg\"  data-item_date=\"2023-07-07T08:28:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Soci\u00e9t\u00e9 de d\u00e9veloppement commercial (SDC) &#8211; Les Quartiers du Canal d\u00e9voile aujourd\u2019hui sa nouvelle identit\u00e9 visuelle qui a \u00e9t\u00e9 confi\u00e9e \u00e0 l\u2019agence Featuring. La nouvelle image de marque se veut  inspirante, vibrante et dynamique. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100008\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-quartiers-du-canal-confie-a-lagence-featuring-sa-nouvelle-identite-visuelle\/\"  data-item_title=\"Les Quartiers du Canal confie \u00e0 l&#039;agence Featuring sa nouvelle identit\u00e9 visuelle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/canal.jpeg\"  data-item_date=\"2023-07-07T08:28:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[256],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100008"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100008"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100008\/revisions"}],"predecessor-version":[{"id":100013,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100008\/revisions\/100013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100012"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}