{"id":100038,"date":"2023-07-12T10:04:01","date_gmt":"2023-07-12T14:04:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100038"},"modified":"2023-07-12T10:04:04","modified_gmt":"2023-07-12T14:04:04","slug":"bob-fait-petiller-les-cidres-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-fait-petiller-les-cidres-du-quebec\/","title":{"rendered":"Bob fait p\u00e9tiller les cidres du Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-1024x683.jpg\" alt=\"\" class=\"wp-image-100039\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 juillet 2023<\/p>\n<p><strong>Encore une fois cette ann\u00e9e, l\u2019association des Producteurs de cidre du Qu\u00e9bec voulait faire les choses en grand pour c\u00e9l\u00e9brer la Semaine du cidre! Du 4 au 14 mai derniers s\u2019est donc d\u00e9roul\u00e9e la 7e \u00e9dition de l\u2019\u00e9v\u00e9nement, qui est l\u2019occasion de faire rayonner l\u2019ensemble de cette cat\u00e9gorie de produits et d\u2019inviter les consommateurs \u00e0 se rendre chez leurs marchands favoris pour faire le plein de cidre.<\/strong><\/p>\n<p>\u00c0 cette occasion, l\u2019association s&rsquo;est s\u2019associ\u00e9e \u00e0 Metro dans le but de mettre en vedette les cidres dans de nombreux points de vente \u00e0 travers le Qu\u00e9bec. Bob a \u00e9t\u00e9 mandat\u00e9 pour accompagner l\u2019association dans le d\u00e9veloppement et l\u2019ex\u00e9cution de cette activation d\u2019envergure 360\u00b0.<\/p>\n<p>La collaboration entre les Producteurs de cidre du Qu\u00e9bec et Metro s\u2019est traduite par le d\u00e9veloppement d\u2019une campagne omnicanale, comprenant un encart d\u2019une demi-page en circulaire (imprim\u00e9e et num\u00e9rique), l\u2019organisation d\u2019un concours destin\u00e9 aux pages Instagram et Facebook de Metro, du contenu vid\u00e9o pour les r\u00e9seaux sociaux r\u00e9alis\u00e9 par deux partenaires d\u2019influence \u2013 K pour Katrine et Folks and Forks \u2013, ainsi qu\u2019une vague de d\u00e9gustations dans 10\u00a0succursales Metro.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-1024x683.jpg\" alt=\"\" class=\"wp-image-100040\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_B.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Bob a pris en charge l\u2019id\u00e9ation, le d\u00e9veloppement et la mise en place de l\u2019ensemble des activations, donnant ainsi vie \u00e0 l\u2019entente conclue entre Metro et l\u2019association des producteurs de cidre. L\u2019un des enjeux \u00e0 relever \u00e9tait de promouvoir l\u2019ensemble des producteurs membres de l\u2019association pour faire rayonner toute la cat\u00e9gorie, et non un produit ou une marque en particulier.<\/p>\n<p>Cela s\u2019est donc refl\u00e9t\u00e9 \u00e0 travers les diff\u00e9rentes cr\u00e9ations et activations que Bob a d\u00e9velopp\u00e9es, et notamment dans le choix des cidres \u00e0 faire d\u00e9guster en \u00e9picerie, ou encore dans l\u2019\u00e9laboration des prix concours.<\/p>\n<p>Les r\u00e9sultats de ces efforts sont d\u2019embl\u00e9e fort encourageants, puisque plus de 1\u00a0200\u00a0\u00e9chantillons ont \u00e9t\u00e9 distribu\u00e9s directement aux consommateurs dans les 10\u00a0\u00e9piceries Metro participantes, 2,3 millions d\u2019exemplaires de la circulaire ont \u00e9t\u00e9 distribu\u00e9s, plus de 400 000 vues ont \u00e9t\u00e9 enregistr\u00e9es pour les vid\u00e9os sur les r\u00e9seaux sociaux et quelque 338\u00a0000 impressions sont \u00e0 rapporter pour le concours diffus\u00e9 sur les plateformes sociales Metro.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-1024x683.jpg\" alt=\"\" class=\"wp-image-100041\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_C.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100038\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-fait-petiller-les-cidres-du-quebec\/\"  data-item_title=\"Bob fait p\u00e9tiller les cidres du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-1024x683.jpg\"  data-item_date=\"2023-07-12T10:04:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Encore une fois cette ann\u00e9e, l\u2019association des Producteurs de cidre du Qu\u00e9bec voulait faire les choses en grand pour c\u00e9l\u00e9brer la Semaine du cidre! Du 4 au 14 mai derniers s\u2019est donc d\u00e9roul\u00e9e la 7e \u00e9dition de l\u2019\u00e9v\u00e9nement, qui est l\u2019occasion de faire rayonner l\u2019ensemble de cette cat\u00e9gorie de produits et d\u2019inviter les consommateurs \u00e0 se rendre chez leurs marchands favoris pour faire le plein de cidre.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100038\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-fait-petiller-les-cidres-du-quebec\/\"  data-item_title=\"Bob fait p\u00e9tiller les cidres du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/PDCQ_PLANCHE_InSitu_2023_A-1024x683.jpg\"  data-item_date=\"2023-07-12T10:04:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,186,233,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100038"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100038"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100038\/revisions"}],"predecessor-version":[{"id":100042,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100038\/revisions\/100042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100039"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}