{"id":100091,"date":"2023-07-16T17:10:25","date_gmt":"2023-07-16T21:10:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100091"},"modified":"2023-07-16T17:10:27","modified_gmt":"2023-07-16T21:10:27","slug":"lunion-des-municipalites-du-quebec-choisit-hula-hoop-pour-sa-nouvelle-identite-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lunion-des-municipalites-du-quebec-choisit-hula-hoop-pour-sa-nouvelle-identite-de-marque\/","title":{"rendered":"L&rsquo;Union des municipalit\u00e9s du Qu\u00e9bec choisit Hula Hoop pour sa nouvelle identit\u00e9 de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\" alt=\"\" class=\"wp-image-70319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-300x212.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 juillet 2023<\/p>\n<p><strong>Dans le cadre du processus d\u2019appel d\u2019offre, l\u2019agence a su se d\u00e9marquer par la qualit\u00e9 et la cr\u00e9ativit\u00e9 des images de marques territoriales qu\u2019elle a d\u00e9velopp\u00e9es au cours des 12 derni\u00e8res ann\u00e9es sur 2 continents. On parle notamment des villes de Grenoble, Annecy, Lyon, Mont\u00e9limar ; des R\u00e9gions Bourgogne-Franche-Comt\u00e9 et Corse, du Parc Naturel de Livradois-Forez, des MRC de la Matanie et de La Manicouagan, ou encore le compte-cl\u00e9 de l\u2019Office du tourisme de Paris.<\/strong><\/p>\n<p>Cr\u00e9\u00e9e en 1919, l\u2019UMQ veille \u00e0 documenter et diffuser les meilleures pratiques municipales pour un am\u00e9nagement plus durable des milieux de vie des citoyens et \u00e0 d\u00e9fendre les int\u00e9r\u00eats des municipalit\u00e9s de toutes tailles dans toutes les r\u00e9gions du Qu\u00e9bec. L\u2019Union souhaite actualiser et uniformiser l\u2019image de l\u2019organisation et standardiser les visuels de ses diff\u00e9rents outils de communication. Les valeurs et la personnalit\u00e9 de la marque devront \u00eatre clairement d\u00e9finies et v\u00e9hicul\u00e9es \u00e0 travers une signature visuelle distinctive.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravis d\u2019avoir \u00e9t\u00e9 retenu pour d\u00e9finir l\u2019ADN d\u2019un organisme historique comme l\u2019UMQ. Dans le contexte actuel de pressions d\u00e9mographiques et environnementales, son r\u00f4le est plus important que jamais. Nos nombreuses exp\u00e9riences en marketing territorial nous permettent de bien comprendre la r\u00e9alit\u00e9 de leurs cibles et les besoins auxquels leur nouveau positionnement devra r\u00e9pondre. \u00bb rappelle Marc-Andr\u00e9 Dionne, Pr\u00e9sident associ\u00e9 de l\u2019agence Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>Cr\u00e9dits :<br \/>Clients : Union des municipalit\u00e9s du Qu\u00e9bec<br \/>Agence : Hula Hoop<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100091\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lunion-des-municipalites-du-quebec-choisit-hula-hoop-pour-sa-nouvelle-identite-de-marque\/\"  data-item_title=\"L&#039;Union des municipalit\u00e9s du Qu\u00e9bec choisit Hula Hoop pour sa nouvelle identit\u00e9 de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\"  data-item_date=\"2023-07-16T17:10:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du processus d\u2019appel d\u2019offre, l\u2019agence a su se d\u00e9marquer par la qualit\u00e9 et la cr\u00e9ativit\u00e9 des images de marques territoriales qu\u2019elle a d\u00e9velopp\u00e9es au cours des 12 derni\u00e8res ann\u00e9es sur 2 continents. On parle notamment des villes de Grenoble, Annecy, Lyon, Mont\u00e9limar ; des R\u00e9gions Bourgogne-Franche-Comt\u00e9 et Corse, du Parc Naturel de Livradois-Forez, des MRC de la Matanie et de La Manicouagan, ou encore le compte-cl\u00e9 de l\u2019Office du tourisme de Paris.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100091\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lunion-des-municipalites-du-quebec-choisit-hula-hoop-pour-sa-nouvelle-identite-de-marque\/\"  data-item_title=\"L&#039;Union des municipalit\u00e9s du Qu\u00e9bec choisit Hula Hoop pour sa nouvelle identit\u00e9 de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\"  data-item_date=\"2023-07-16T17:10:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[967,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100091"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100091"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100091\/revisions"}],"predecessor-version":[{"id":100093,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100091\/revisions\/100093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70319"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}