{"id":100225,"date":"2023-08-13T10:40:18","date_gmt":"2023-08-13T14:40:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100225"},"modified":"2023-08-13T10:40:21","modified_gmt":"2023-08-13T14:40:21","slug":"on-se-comprend-qolab-signe-la-nouvelle-campagne-multiplateforme-de-videotron","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/on-se-comprend-qolab-signe-la-nouvelle-campagne-multiplateforme-de-videotron\/","title":{"rendered":"\u00ab On se comprend \u00bb : Qolab signe la nouvelle campagne multiplateforme de Vid\u00e9otron"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-1024x576.jpg\" alt=\"\" class=\"wp-image-100227\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>13 ao\u00fbt 2023<\/p>\n<p><strong>L\u2019entreprise de t\u00e9l\u00e9communication qui s\u2019est toujours d\u00e9marqu\u00e9e par sa compr\u00e9hension de la culture populaire s\u2019adresse aux Qu\u00e9b\u00e9cois dans un langage qui leur est propre tout en illustrant des situations du quotidien dans lesquelles ils se reconnaissent. Vid\u00e9otron continue ainsi de se positionner comme une marque proche des gens, d\u2019o\u00f9 sa nouvelle signature de marque \u00ab On se comprend \u00bb.<\/strong><\/p>\n<p>Souhaitant renouveler cette complicit\u00e9 en se recentrant sur ce que les Qu\u00e9b\u00e9cois appr\u00e9cient, Qolab a effectu\u00e9 un exercice d\u2019image de marque complet afin de r\u00e9affirmer l\u2019identit\u00e9 et le ton qui sont propres \u00e0 Vid\u00e9otron, notamment \u00e0 travers la r\u00e9daction de courtes histoires qui repr\u00e9sentent la relation unique qu\u2019entretient la marque avec sa client\u00e8le.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vid\u00e9otron - Code QR\" src=\"https:\/\/player.vimeo.com\/video\/842958610?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>\u00c0 l\u2019\u00e8re du \u00ab\u00a0meme\u00a0\u00bb dans laquelle nous nous trouvons, on doit mettre de l\u2019avant des situations humaines auxquelles on peut s\u2019identifier pour faire en sorte que les gens se reconnaissent, qu\u2019ils puissent vraiment dire qu\u2019on se comprend \u00bb, explique Jocelyn Goyer, directeur principal de la cr\u00e9ation chez Qolab.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Baignant dans un \u00e9cosyst\u00e8me de communication vaste et diversifi\u00e9, Vid\u00e9otron doit s\u2019assurer de faire valoir sa personnalit\u00e9 de marque de fa\u00e7on originale, tout en demeurant claire et constante. La campagne y parvient efficacement en alliant des concepts uniques \u00e0 des normes attribuables \u00e0 Vid\u00e9otron \u00bb, mentionne Chantal Querry, directrice g\u00e9n\u00e9rale du marketing chez Vid\u00e9otron.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vid\u00e9otron - Volcan\" src=\"https:\/\/player.vimeo.com\/video\/842958764?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div>\n<\/figure>\n<p>Pour sa premi\u00e8re campagne con\u00e7ue \u00e0 partir de sa plateforme de marque revisit\u00e9e, Vid\u00e9otron souhaitait cr\u00e9er des messages qui lui permettraient de d\u00e9montrer toute l\u2019amplitude de son offre. <\/p>\n<p>Pour ce faire, quatre messages publicitaires ont \u00e9t\u00e9 cr\u00e9\u00e9s, chacun illustrant une histoire du quotidien li\u00e9e \u00e0 la t\u00e9l\u00e9communication. On pr\u00e9sente ainsi Vid\u00e9otron comme \u00e9tant le fournisseur capable d\u2019offrir le produit ou le service dont les gens ont r\u00e9ellement de besoin.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vid\u00e9otron - Maison connect\u00e9e\" src=\"https:\/\/player.vimeo.com\/video\/842958643?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vid\u00e9otron - G\u00e2teau\" src=\"https:\/\/player.vimeo.com\/video\/842958706?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div>\n<\/figure>\n<p>CR\u00c9DITS<br \/>Annonceur : Vid\u00e9otron<br \/>Agence : Qolab<br \/>Direction de cr\u00e9ation : Jocelyn Goyer, Alexandre Emond-Turcotte<br \/>Conception-r\u00e9daction : Magali Jolin, Laurent Tremblay<br \/>Direction artistique : Simon Provencher-Allard, Fabien Bonnefoi<br \/>Production : Genevi\u00e8ve Cayer, Claudine Fr\u00e9chette, Marie-Claude Perreault<br \/>Service-conseil : Corinne Sevigny, Samuel Bouffard, Fanny Geist<br \/>Maison de production : MELS<br \/>R\u00e9alisation : Fran\u00e7ois Jaros<br \/>Direction photo : Christophe Dalp\u00e9<br \/>D\u00e9cors : Sylvain Dion<br \/>Stylisme : Flavie LeChat<br \/>Montage : Paul Jutras<br \/>Coloration : Vickie-Lynn Roy<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100225\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-se-comprend-qolab-signe-la-nouvelle-campagne-multiplateforme-de-videotron\/\"  data-item_title=\"\u00ab On se comprend \u00bb : Qolab signe la nouvelle campagne multiplateforme de Vid\u00e9otron\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-1024x576.jpg\"  data-item_date=\"2023-08-13T10:40:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise de t\u00e9l\u00e9communication qui s\u2019est toujours d\u00e9marqu\u00e9e par sa compr\u00e9hension de la culture populaire s\u2019adresse aux Qu\u00e9b\u00e9cois dans un langage qui leur est propre tout en illustrant des situations du quotidien dans lesquelles ils se reconnaissent. Vid\u00e9otron continue ainsi de se positionner comme une marque proche des gens, d\u2019o\u00f9 sa nouvelle signature de marque \u00ab On se comprend \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100225\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-se-comprend-qolab-signe-la-nouvelle-campagne-multiplateforme-de-videotron\/\"  data-item_title=\"\u00ab On se comprend \u00bb : Qolab signe la nouvelle campagne multiplateforme de Vid\u00e9otron\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/08\/JMexuse_Cover_01-1024x576.jpg\"  data-item_date=\"2023-08-13T10:40:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,1426,1461],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100225"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100225"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100225\/revisions"}],"predecessor-version":[{"id":100228,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100225\/revisions\/100228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100227"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}