{"id":100717,"date":"2023-09-20T18:07:19","date_gmt":"2023-09-20T22:07:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100717"},"modified":"2023-09-20T18:07:22","modified_gmt":"2023-09-20T22:07:22","slug":"attention-sur-la-route-la-nouvelle-offensive-de-la-saaq-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/attention-sur-la-route-la-nouvelle-offensive-de-la-saaq-signee-lg2\/","title":{"rendered":"Attention sur la route : la nouvelle offensive de la SAAQ sign\u00e9e LG2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-1024x512.jpg\" alt=\"\" class=\"wp-image-100723\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>20 septembre 2023<\/p>\n<p><strong>La Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec, en collaboration avec LG2, r\u00e9it\u00e8re l\u2019importance de conserver son attention sur la route. La campagne de sensibilisation qui s\u2019amorce aujourd\u2019hui d\u00e9montre que les distractions sont multiples derri\u00e8re le volant et qu\u2019elles demeurent un pi\u00e8ge pour le maintien d\u2019une conduite s\u00e9curitaire. <\/strong><\/p>\n<p>\u00c9tant l\u2019une des causes les plus souvent mentionn\u00e9es par les corps policiers dans les accidents avec dommages corporels au Qu\u00e9bec, l\u2019inattention demeure sous-estim\u00e9e par nombre de personnes qui conduisent. L\u2019offensive Toute votre attention sur la route vise \u00e0 conscientiser davantage la population et nous invite \u00e0 nous concentrer sur ce qu\u2019il y a de plus important lorsqu\u2019on conduit : la route. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heille !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oV0mhmz2DEo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Les messages se d\u00e9clinent en formats vari\u00e9s, soit une vid\u00e9o sur le web et \u00e0 la t\u00e9l\u00e9vision, un message radio, de l\u2019affichage num\u00e9rique et de proximit\u00e9 ainsi que contenu sur les m\u00e9dias sociaux de la SAAQ jusqu\u2019au 15 octobre 2023.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Affichage1_SAAQ_ZoomNum_Distraction_1080x1920_PanneauArret-308368.jpg\" alt=\"SAAQ 1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Sur la route, tout peut \u00eatre une distraction. En montrant plein d\u2019exemples, qu\u2019ils soient r\u00e9alistes ou plus saugrenus, \u00e7a nous permet de bien l\u2019illustrer, m\u00eame si c\u2019est un concept abstrait. En fin de compte, c\u2019est la personne qui conduit qui choisit o\u00f9 mettre son attention, \u00bb Marc-Andr\u00e9 Lafrance, concepteur-r\u00e9dacteur, LG2.<\/p>\n<\/blockquote>\n<p>La distraction au volant en quelques chiffres :<\/p>\n<ul>\n<li>83 % des conducteurs de la province admettent avoir d\u00e9j\u00e0 \u00e9t\u00e9 distraits et 98 % reconnaissent que tout le monde peut avoir une distraction au volant<\/li>\n<li>Pr\u00e8s d\u2019un conducteur sur 8 est tr\u00e8s souvent souvent distrait pendant sa conduite<\/li>\n<li>De 2018 \u00e0 2022, la distraction a \u00e9t\u00e9 la cause chaque ann\u00e9e, en moyenne, de :<\/li>\n<li>39 % des d\u00e9c\u00e8s sur la route<\/li>\n<li>41 % des personnes bless\u00e9es gravement<\/li>\n<li>53 % des personnes bless\u00e9es l\u00e9g\u00e8rement<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Affichage2_SAAQ_ZoomNum_Distraction_1080x1920_Pieton-308370.jpg\" alt=\"SAAQ 2\"\/><\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><br \/>Client : Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec &#8211; Anne Marcoux, Patrice Letendre, \u00c9ric Lambert<br \/>Vice-pr\u00e9sidence de cr\u00e9ation : Luc Du Sault<br \/>Direction de cr\u00e9ation : Luc Du Sault<br \/>Conception-r\u00e9daction : Marc-Andr\u00e9 Lafrance, Olivier Caron<br \/>Direction artistique : Olivier Caron<br \/>Strat\u00e9gie : Orane Perez<br \/>Conseil : Alexandra Laverdi\u00e8re, No\u00e9mie Steben-Roy, Laurie Slater<br \/>Direction de production (imprim\u00e9e ou num\u00e9rique) : Julie Pichette<br \/>Infographie : Isabelle B\u00e9langer<br \/>Production d\u2019agence : Emmanuelle B\u00e9rub\u00e9<br \/>M\u00e9dias : Touch\u00e9 !<br \/>R\u00e9alisation : Fran\u00e7ois Lallier<br \/>Direction de la photographie : Fran\u00e7ois Gamache<br \/>Maison de prod. \/ Production : Nova\u00a0Film<br \/>Post-production : Nova Film, Studio Element<br \/>Studio de son \/ Ing\u00e9nierie :\u00a0Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100717\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/attention-sur-la-route-la-nouvelle-offensive-de-la-saaq-signee-lg2\/\"  data-item_title=\"Attention sur la route : la nouvelle offensive de la SAAQ sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-1024x512.jpg\"  data-item_date=\"2023-09-20T18:07:19-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec, en collaboration avec LG2, r\u00e9it\u00e8re l\u2019importance de conserver son attention sur la route. La campagne de sensibilisation qui s\u2019amorce aujourd\u2019hui d\u00e9montre que les distractions sont multiples derri\u00e8re le volant et qu\u2019elles demeurent un pi\u00e8ge pour le maintien d\u2019une conduite s\u00e9curitaire. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100717\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/attention-sur-la-route-la-nouvelle-offensive-de-la-saaq-signee-lg2\/\"  data-item_title=\"Attention sur la route : la nouvelle offensive de la SAAQ sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/Header_SAAQ_Distraction_2840x1420-1024x512.jpg\"  data-item_date=\"2023-09-20T18:07:19-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100717"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100717"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100717\/revisions"}],"predecessor-version":[{"id":100724,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100717\/revisions\/100724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100723"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}