{"id":100762,"date":"2023-09-25T07:28:00","date_gmt":"2023-09-25T11:28:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100762"},"modified":"2023-09-27T14:27:44","modified_gmt":"2023-09-27T18:27:44","slug":"la2c-devoile-son-nouveau-guide-de-selection-dagence","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la2c-devoile-son-nouveau-guide-de-selection-dagence\/","title":{"rendered":"L&rsquo;A2C d\u00e9voile son nouveau guide de s\u00e9lection d&rsquo;agence"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/A2C_23_01_Publication_Facebook-LinkedIn_1200x630px_v02-1024x538.jpg\" alt=\"\" class=\"wp-image-100763\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/A2C_23_01_Publication_Facebook-LinkedIn_1200x630px_v02-1024x538.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/A2C_23_01_Publication_Facebook-LinkedIn_1200x630px_v02-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/A2C_23_01_Publication_Facebook-LinkedIn_1200x630px_v02-768x403.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/09\/A2C_23_01_Publication_Facebook-LinkedIn_1200x630px_v02.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>25 septembre 2023<\/p>\n<p><strong>Afin de soutenir les organisations de tous types dans leur processus s\u00e9lection d\u2019agence, l\u2019Association des agences de communication cr\u00e9ative (A2C) publie une deuxi\u00e8me \u00e9dition revisit\u00e9e et bonifi\u00e9e de son <a href=\"https:\/\/a2c.quebec\/comment-choisir-une-agence\/boite-a-outils\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guide de s\u00e9lection d\u2019agence<\/a>.<\/strong><\/p>\n<p>Pour plusieurs, la recherche d\u2019une agence en communication marketing peut sembler complexe. Par o\u00f9 commencer? Comment s\u2019y pr\u00e9parer? Quel processus et quels crit\u00e8res de s\u00e9lection adopter? <\/p>\n<p>L\u2019A2C y r\u00e9pond avec son Guide en offrant de nouveaux outils, dont un gabarit d\u2019appel d\u2019offres \u00e9ditable. L\u2019objectif est de simplifier la t\u00e2che aux clients dans l\u2019\u00e9laboration d\u2019un processus efficace, rigoureux, mutuellement b\u00e9n\u00e9fique et respectueux du temps et des ressources du client et des agences.<\/p>\n<p>Pour se faire, le Guide met en lumi\u00e8re les meilleures pratiques \u00e9prouv\u00e9es et promues par l\u2019industrie d\u2019ici et \u00e0 l\u2019international. De nombreux clients ont adopt\u00e9 ces meilleures pratiques et s\u2019en montrent tr\u00e8s satisfaits. De plus, l\u2019A2C offre un service d\u2019accompagnement gratuit pour les clients pour r\u00e9pondre \u00e0 leurs questions et les guider vers le processus le plus optimal.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les meilleures pratiques pr\u00f4nent de simplifier et d\u2019optimiser les processus de s\u00e9lection, notamment pour r\u00e9duire les co\u00fbts, le temps et l\u2019\u00e9nergie consid\u00e9rables d\u00e9ploy\u00e9s tant par les clients que par les agences. Le but ultime est que ce processus permette de choisir le bon partenaire d\u2019affaires susceptible de cr\u00e9er le plus de valeur \u00e0 partir de l\u2019investissement marketing du client. \u00c0 l\u2019heure des grands changements \u00e9conomiques et de la p\u00e9nurie de main d\u2019\u0153uvre, l\u2019adoption de ces meilleures pratiques est un incontournable. \u00bb souligne Dominique Villeneuve, pr\u00e9sidente-directrice g\u00e9n\u00e9rale de l\u2019A2C.<\/p>\n<\/blockquote>\n<p>T\u00e9l\u00e9chargez le nouveau <a href=\"https:\/\/a2c.quebec\/comment-choisir-une-agence\/boite-a-outils\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guide de s\u00e9lection d\u2019agence<\/a> ou faites une demande de consultation \u00e0 l\u2019\u00e9quipe de l\u2019A2C.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100762\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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