{"id":100954,"date":"2023-10-03T17:41:00","date_gmt":"2023-10-03T21:41:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100954"},"modified":"2023-10-04T17:56:55","modified_gmt":"2023-10-04T21:56:55","slug":"une-nouvelle-campagne-publicitaire-pour-marquer-larrivee-officielle-a-terre-neuve-et-labrador-de-belairdirect","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-publicitaire-pour-marquer-larrivee-officielle-a-terre-neuve-et-labrador-de-belairdirect\/","title":{"rendered":"Une nouvelle campagne publicitaire pour marquer l&rsquo;arriv\u00e9e officielle \u00e0 Terre-Neuve-et-Labrador de belairdirect"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"834\" height=\"339\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair.jpeg\" alt=\"\" class=\"wp-image-100957\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair.jpeg 834w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair-300x122.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair-768x312.jpeg 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n<p>3 octobre 2023<\/p>\n<p><strong>belairdirect, entreprise fond\u00e9e au Qu\u00e9bec, a r\u00e9cemment lanc\u00e9 une nouvelle campagne publicitaire pour marquer son arriv\u00e9e officielle \u00e0 Terre-Neuve-et-Labrador. Cette campagne rend hommage \u00e0 la familiarit\u00e9 et \u00e0 l&rsquo;h\u00e9ritage de Anthony and Johnson Insurance, qui a fait\u202fobjet d\u2019un repositionnement de marque sous le nom de belairdirect plus t\u00f4t cet \u00e9t\u00e9.\u00a0<\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 une \u00e9tude de march\u00e9 approfondie visant \u00e0 mieux comprendre ce qui inspire et motive les Terre-Neuviens et les Labradoriens, cette campagne publicitaire de belairdirect prend une nouvelle direction et rend hommage \u00e0 la culture distincte de la province, \u00e0 son incroyable fiert\u00e9 et \u00e0 sa nature exceptionnellement amicale.&nbsp;<\/p>\n<p>La campagne adopte une approche cibl\u00e9e sur la population locale. Plus de 50 personnes des environs ont \u00e9t\u00e9 engag\u00e9es pour travailler \u00e0 l&rsquo;\u00e9cran et en coulisses, dont six employ\u00e9s de longue date deAnthony and Johnson Insurance ainsi qu\u2019une famille enti\u00e8rement locale et leur chien terre-neuve &#8211; un autre clin d&rsquo;\u0153il \u00e0 la marque Anthony and Johnson ! La publicit\u00e9 met \u00e9galement en sc\u00e8ne les <em>Fortunate Ones<\/em> (Andrew James O&rsquo;Brien et Catherine Allan), un duo de St. John\u2019s qui propose un r\u00e9pertoire de musique indie folk.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Together, we can help better. | belairdirect\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/H-O-5qJS0i8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Qu&rsquo;il s&rsquo;agisse d&rsquo;amarrer un bateau ou de peindre une maison, cette publicit\u00e9 nous rappelle que l&rsquo;entraide est un trait typique des Terre-Neuviens et des Labradoriens, et qu\u2019aider est une chose qui se fait mieux ensemble avec belairdirect. <\/p>\n<p>La nouvelle campagne publicitaire vise \u00e0 r\u00e9affirmer l&rsquo;engagement de belairdirect \u00e0 \u00eatre une figure amicale, pr\u00eate \u00e0 offrir de l&rsquo;aide \u00e0 tous ses clients lorsqu&rsquo;ils en ont le plus besoin. La campagne produite par Sid Lee comprend de la diffusion t\u00e9l\u00e9, des capsules en ligne, de la radio, du cin\u00e9ma, des \u00e9l\u00e9ments num\u00e9riques et sociaux, ainsi qu&rsquo;un \u00e9l\u00e9ment de chant en ligne.\u00a0<\/p>\n<p><strong>Cr\u00e9dits :<\/strong>&nbsp;<\/p>\n<ul>\n<li>belairdirect : Marie-Pierre Leclerc, Evelyne Lepage, Sean Power, Chloe Bibeau\u00a0\u00a0<\/li>\n<li>Agence : Sid Lee\u00a0<\/li>\n<li>Compagnie de production : OPC Films\u00a0<\/li>\n<li>R\u00e9alisateur : Justin Oakey\u00a0<\/li>\n<li>Post-production : Sid Lee, Art Jail\u00a0<\/li>\n<li>Audio : TA2, musique \u00e9crite par Fortunate Ones\u00a0\u00a0<\/li>\n<li>M\u00e9dias : PHD\u00a0<\/li>\n<li>Relations publiques :\u00a0 Hill + Knowlton Strat\u00e9gies\u00a0<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100954\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-publicitaire-pour-marquer-larrivee-officielle-a-terre-neuve-et-labrador-de-belairdirect\/\"  data-item_title=\"Une nouvelle campagne publicitaire pour marquer l&#039;arriv\u00e9e officielle \u00e0 Terre-Neuve-et-Labrador de belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair.jpeg\"  data-item_date=\"2023-10-03T17:41:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>belairdirect, entreprise fond\u00e9e au Qu\u00e9bec, a r\u00e9cemment lanc\u00e9 une nouvelle campagne publicitaire pour marquer son arriv\u00e9e officielle \u00e0 Terre-Neuve-et-Labrador. Cette campagne rend hommage \u00e0 la familiarit\u00e9 et \u00e0 l&rsquo;h\u00e9ritage de Anthony and Johnson Insurance, qui a fait\u202fobjet d\u2019un repositionnement de marque sous le nom de belairdirect plus t\u00f4t cet \u00e9t\u00e9. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100954\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-publicitaire-pour-marquer-larrivee-officielle-a-terre-neuve-et-labrador-de-belairdirect\/\"  data-item_title=\"Une nouvelle campagne publicitaire pour marquer l&#039;arriv\u00e9e officielle \u00e0 Terre-Neuve-et-Labrador de belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/belair.jpeg\"  data-item_date=\"2023-10-03T17:41:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[737,229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100954"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100954"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100954\/revisions"}],"predecessor-version":[{"id":100958,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100954\/revisions\/100958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100957"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}