{"id":100959,"date":"2023-10-04T18:03:28","date_gmt":"2023-10-04T22:03:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=100959"},"modified":"2023-10-04T18:03:32","modified_gmt":"2023-10-04T22:03:32","slug":"une-nouvelle-image-de-marque-pour-dracon-signee-bob","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-image-de-marque-pour-dracon-signee-bob\/","title":{"rendered":"Une nouvelle image de marque pour Dracon sign\u00e9e Bob"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-1024x576.jpg\" alt=\"\" class=\"wp-image-100960\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 Octobre 2023<\/p>\n<p><strong>Dracon, un acteur bien \u00e9tabli dans l&rsquo;industrie du panneau industriel, lance sa nouvelle identit\u00e9 de marque. Sous la direction experte de Bob, cette transformation a permis \u00e0 Dracon de se r\u00e9affirmer en tant que leader incontest\u00e9 de l&rsquo;automatisation et de la robotique.<\/strong><\/p>\n<p>Le mandat initial \u00e9tait clair : faire de Dracon un challenger audacieux dans l&rsquo;industrie du panneau industriel en clarifiant et en repositionnant son offre. Le d\u00e9fi consistait \u00e0 red\u00e9finir leur identit\u00e9 de marque et \u00e0 insuffler une nouvelle vision de leur offre au sein de l&rsquo;industrie.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-1024x1024.jpg\" alt=\"\" class=\"wp-image-100961\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/05_Dracon_ID_MS_1080x1080_Books.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Bob, a relev\u00e9 le d\u00e9fi avec succ\u00e8s avec la refonte compl\u00e8te du logo de Dracon et l\u2019\u00e9laboration d\u2019une identit\u00e9 visuelle percutante. L&rsquo;objectif \u00e9tait de donner \u00e0 Dracon un souffle de renouveau dans sa communication tout en affirmant sa position de leader dans l&rsquo;industrie de l&rsquo;automatisation et de la robotique. Cela s&rsquo;est traduit par une \u00e9volution significative de leur signature, passant de \u00ab\u00a0Automatisation et contr\u00f4le\u00a0\u00bb \u00e0 \u00ab\u00a0Automatisation et robotique,\u00a0\u00bb afin de refl\u00e9ter leur positionnement clair sur ce march\u00e9 en pleine expansion.<\/p>\n<p>Le r\u00e9sultat est remarquable. Dracon est d\u00e9sormais pr\u00eat \u00e0 prendre sa place en tant que leader incontest\u00e9 sur le march\u00e9. Leur nouvelle identit\u00e9 de marque, associ\u00e9e \u00e0 des fondements solides, a apport\u00e9 une clart\u00e9 et une pertinence in\u00e9gal\u00e9es \u00e0 leur offre. Ils sont pr\u00eats \u00e0 r\u00e9pondre aux d\u00e9fis de l&rsquo;automatisation et de la robotique, offrant des solutions de pointe et une expertise in\u00e9gal\u00e9e \u00e0 leurs clients.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-1024x1024.jpg\" alt=\"\" class=\"wp-image-100962\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/06_Dracon_ID_MS_1080x1080_Affichage.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-1024x1024.jpg\" alt=\"\" class=\"wp-image-100963\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/07_Dracon_ID_MS_1080x1080_Shirt.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100959\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-image-de-marque-pour-dracon-signee-bob\/\"  data-item_title=\"Une nouvelle image de marque pour Dracon sign\u00e9e Bob\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-1024x576.jpg\"  data-item_date=\"2023-10-04T18:03:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dracon, un acteur bien \u00e9tabli dans l&rsquo;industrie du panneau industriel, lance sa nouvelle identit\u00e9 de marque. Sous la direction experte de Bob, cette transformation a permis \u00e0 Dracon de se r\u00e9affirmer en tant que leader incontest\u00e9 de l&rsquo;automatisation et de la robotique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_100959\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-image-de-marque-pour-dracon-signee-bob\/\"  data-item_title=\"Une nouvelle image de marque pour Dracon sign\u00e9e Bob\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/BOBC23565_Post_Bob_X_Dracon_1920X1080_Opt1-1024x576.jpg\"  data-item_date=\"2023-10-04T18:03:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":100960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100959"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=100959"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100959\/revisions"}],"predecessor-version":[{"id":100964,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/100959\/revisions\/100964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/100960"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=100959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=100959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=100959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}