{"id":101179,"date":"2023-10-16T17:28:00","date_gmt":"2023-10-16T21:28:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101179"},"modified":"2023-10-17T17:33:03","modified_gmt":"2023-10-17T21:33:03","slug":"sid-lee-celebre-les-25-ans-dhema-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-celebre-les-25-ans-dhema-quebec\/","title":{"rendered":"Sid Lee c\u00e9l\u00e8bre les 25 ans d&rsquo;H\u00e9ma-Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-1024x576.jpg\" alt=\"\" class=\"wp-image-101180\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 octobre 2023<\/p>\n<p><strong>Sid Lee souligne les 25 ans d\u2019H\u00e9ma-Qu\u00e9bec dans une premi\u00e8re collaboration cr\u00e9ative. La campagne enti\u00e8rement produite et r\u00e9alis\u00e9e par l\u2019agence concr\u00e9tise le r\u00f4le essentiel qu\u2019occupe l\u2019organisme pour la sant\u00e9 de toute la population qu\u00e9b\u00e9coise.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>H\u00e9ma-Qu\u00e9bec fait partie de la vie des Qu\u00e9b\u00e9coises et Qu\u00e9b\u00e9cois depuis 25 ans. On nous conna\u00eet surtout pour nos collectes de sang et de plasma, mais avec les ann\u00e9es, notre mandat s\u2019est grandement diversifi\u00e9. Cet anniversaire \u00e9tait pour nous l\u2019occasion id\u00e9ale de c\u00e9l\u00e9brer les vies qui se poursuivent gr\u00e2ce \u00e0 la g\u00e9n\u00e9rosit\u00e9 des gens d\u2019ici, qui font aussi des dons de lait maternel ou de cellules souches \u00bb, souligne Catherine Viau, directrice, strat\u00e9gie marketing et image de marque \u00e0 H\u00e9ma-Qu\u00e9bec.<\/p>\n<\/blockquote>\n<p>L\u2019agence cr\u00e9ative Sid Lee a ainsi choisi de montrer, en toute simplicit\u00e9, l\u2019impact de cette contribution, le v\u00e9ritable sens du don. Donner du sang, du lait maternel, du plasma ou des cellules souches, c\u2019est permettre \u00e0 une autre personne de pouvoir souffler 2, 9 ou m\u00eame 2 bougies de plus &#8211; comme l\u2019ont fait Nathan, Mai et Jean, les vrais receveurs c\u00e9l\u00e9br\u00e9s dans le film publicitaire.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sid Lee I H\u00e9ma-Qu\u00e9bec - Pour la vie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Yq5J0EuH-KI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>L\u2019entourage de ces derniers entonne un air familier qui a un sens tr\u00e8s particulier.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est la version de l\u2019\u0153uvre de monsieur Vigneault que se sont appropri\u00e9e les gens du Qu\u00e9bec pour c\u00e9l\u00e9brer l\u2019anniversaire d\u2019un proche \u00bb, rappelle M\u00e9lanie Bazinet, productrice chez Sid Lee. D\u00e8s les premi\u00e8res notes, cette r\u00e9interpr\u00e9tation de Gens du pays cr\u00e9e un sentiment de proximit\u00e9 qui nous lie \u00e0 ces gens. C\u2019est un r\u00e9el privil\u00e8ge de pouvoir la faire r\u00e9sonner ici. \u00bb<\/p>\n<\/blockquote>\n<p>La campagne est diffus\u00e9e \u00e0 la t\u00e9l\u00e9 \u00e0 travers le Qu\u00e9bec jusqu\u2019au 31 d\u00e9cembre 2023. Elle s\u2019accompagne de publications sociales et num\u00e9riques.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client.e.s \u2013 H\u00e9ma-Qu\u00e9bec et Genevi\u00e8ve Lebrun, Catherine Viau, Audrey Faucher, Mounia Serhrouchni<br \/>Youssefi et Jacinthe B\u00e9gin<br \/>Agence de cr\u00e9ation : Sid Lee<br \/>Directeur de cr\u00e9ation ex\u00e9cutif : Alex Bernier<br \/>Directrice de cr\u00e9ation : Julie Desrochers<br \/>Directeur artistique : Francis L\u00e9vesque<br \/>Concepteur-r\u00e9dacteur : Alex Lachapelle<br \/>Collaboration cr\u00e9ative : Krissi Campbell, Gabrielle Dubois, Juliette Lesp\u00e9rance, F\u00e9lix Villeneuve, Megan<br \/>Plamondon, Jean-Christian Bizier, Simon Caspar, L\u00e9a Dub\u00e9, Am\u00e9lie Duplessis-Tellier, Jean<br \/>Bernard-Bastien, Jean-Fran\u00e7ois L\u00e9gar\u00e9, Christian Ayotte<br \/>Directrice Groupe conseil : Claire Pouly<br \/>Directrice service-conseil : Laura Willig<br \/>Coordination service-conseil : Sandrine Roussin, Vincent Cournoyer, Nicolas Laurin<br \/>Vice-pr\u00e9sidente, directrice strat\u00e9gique : Elisabeth Jamot<br \/>Strat\u00e8ge senior : Nicolas Picard<br \/>Strat\u00e8ge : Annabelle Pouliot<br \/>Productrice : M\u00e9lanie Bazinet<br \/>Coordonnatrices de production : Vanessa Gauthier, Camille Nadeau<br \/>Production : Sid Lee<br \/>R\u00e9alisateur : Quentin Fachon<br \/>Productrice : Catherine Ducharme<br \/>Direction photo : Benoit Jones-Vall\u00e9e<br \/>Post-production : Sid Lee<br \/>Directrice post-production : Carolyne Goyette<br \/>Productrice : Camille Thibault Gigu\u00e8re<br \/>Assistant-coordonnateur : Tony Nedyj<br \/>Producteur de post-production : K\u00e9lian Desaga<br \/>Coordinatrice de post-production : Elisa Hernandez<br \/>Montage : Alexandre Richard (pigiste)<br \/>Coloriste : Beno\u00eet C\u00f4t\u00e9 (pigiste)<br \/>Online : Mathieu Arvisais (pigiste)<br \/>Directeur de cr\u00e9ation &#8211; Motion : Olivier Valiquette<br \/>Motion Designer : Noah Dauphinais<br \/>Audio : La Majeure<br \/>Productrice audio : Cynthia Laroche<br \/>Ing\u00e9nieur sonore : Jacob Gauthier-Robitaille<br \/>Autorisation musique : \u00c9ditions Le Vent Qui Vire<\/p>\n<p>\u00ab Gens du pays \u00bb<br \/>Paroles : Gilles Vigneault<br \/>Musique : Gaston Rochon et Gilles Vigneault<br \/>Agence m\u00e9dias : Tam-Tam\\TBWA<br \/>Directrice groupe m\u00e9dias : Dominique Beaulieu<br \/>Directrice m\u00e9dias num\u00e9riques : St\u00e9phanie Bouchard<br \/>Strat\u00e8ge m\u00e9dias : Isabelle Pelletier<br \/>Strat\u00e8ge num\u00e9rique : Marion Belrepayre<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101179\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-celebre-les-25-ans-dhema-quebec\/\"  data-item_title=\"Sid Lee c\u00e9l\u00e8bre les 25 ans d&#039;H\u00e9ma-Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-1024x576.jpg\"  data-item_date=\"2023-10-16T17:28:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sid Lee souligne les 25 ans d\u2019H\u00e9ma-Qu\u00e9bec dans une premi\u00e8re collaboration cr\u00e9ative. La campagne enti\u00e8rement produite et r\u00e9alis\u00e9e par l\u2019agence concr\u00e9tise le r\u00f4le essentiel qu\u2019occupe l\u2019organisme pour la sant\u00e9 de toute la population qu\u00e9b\u00e9coise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101179\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-celebre-les-25-ans-dhema-quebec\/\"  data-item_title=\"Sid Lee c\u00e9l\u00e8bre les 25 ans d&#039;H\u00e9ma-Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ25-still-OnEstLaPourLaVie-1024x576.jpg\"  data-item_date=\"2023-10-16T17:28:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101179"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101179"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101179\/revisions"}],"predecessor-version":[{"id":101181,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101179\/revisions\/101181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101180"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}