{"id":101191,"date":"2023-10-19T11:48:00","date_gmt":"2023-10-19T15:48:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101191"},"modified":"2023-10-18T11:57:27","modified_gmt":"2023-10-18T15:57:27","slug":"la-nouvelle-campagne-hivernale-de-hydro-quebec-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-hivernale-de-hydro-quebec-signee-lg2\/","title":{"rendered":"La nouvelle campagne hivernale de Hydro-Qu\u00e9bec sign\u00e9e LG2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"800\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116.jpg\" alt=\"\" class=\"wp-image-101192\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116.jpg 1000w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116-300x240.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<p>18 octobre 2023<\/p>\n<p><strong>\u00c0 l\u2019approche de la saison froide, Hydro-Qu\u00e9bec sensibilise les Qu\u00e9b\u00e9cois\u00b7es \u00e0 un enjeu \u00e0 premi\u00e8re vue intangible : celui des pointes de consommation d\u2019\u00e9lectricit\u00e9 durant l\u2019hiver. Dans le cadre d\u2019une offensive int\u00e9gr\u00e9e d\u00e9velopp\u00e9e avec LG2, une pi\u00e8ce vid\u00e9o de 60 secondes a \u00e9t\u00e9 cr\u00e9\u00e9e afin de mieux expliquer le concept des pointes et les offres d\u2019Hydro-Qu\u00e9bec pour diminuer la consommation.<\/strong><\/p>\n<p>La routine matinale y est mise en sc\u00e8ne dans diff\u00e9rents contextes auxquels les Qu\u00e9b\u00e9cois\u00b7es peuvent facilement s\u2019identifier. La chanson de Louis Jean-Cormier \u00ab Tout le monde en m\u00eame temps \u00bb donne vie \u00e0 cette chor\u00e9graphie matinale.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hydro-Qu\u00e9bec | Tout le monde en m\u00eame temps  60s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zHiVwfhn3zU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Nous voulions non seulement sensibiliser les Qu\u00e9b\u00e9cois et les Qu\u00e9b\u00e9coises \u00e0 l\u2019enjeu des pointes hivernales, mais aussi leur d\u00e9montrer toute l\u2019implication d\u2019Hydro-Qu\u00e9bec dans l\u2019offre de solutions faciles et accessibles pour r\u00e9duire leur consommation d\u2019\u00e9lectricit\u00e9. En se tournant vers des offres comme Hilo ou la tarification dynamique \u2013 des habitudes faciles \u00e0 mettre en place \u2013, les consommateurs peuvent faire des \u00e9conomies d\u2019\u00e9nergie et d\u2019argent. Tout le monde y gagne, \u00bb indique Vanessa Moisan-Willis, directrice marketing et commercialisation, Hydro-Qu\u00e9bec<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Hq-Pointes-2-312118.jpg\" alt=\"hydro 3\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Notre objectif \u00e9tait de rendre concret l\u2019impact positif du collectif dans le quotidien des Qu\u00e9b\u00e9cois\u00b7es et vient d\u00e9montrer l\u2019importance de chaque geste pour r\u00e9duire la consommation d\u2019\u00e9lectricit\u00e9 lors des pointes hivernales, \u00bb ajoute Laetitia Prido, directrice, Strat\u00e9gie, LG2.<\/p>\n<\/blockquote>\n<p>Pour rendre encore plus \u00e9vidents les pointes de consommation d\u2019\u00e9lectricit\u00e9 et leur impact sur le r\u00e9seau \u00e9lectrique, un affichage de proximit\u00e9, des banni\u00e8res web et un \u00e9cosyst\u00e8me num\u00e9rique viennent appuyer cette offensive. Une page d\u2019atterrissage, v\u00e9ritable carrefour de contenu, permet aux internautes d\u2019aller plus loin dans la compr\u00e9hension du ph\u00e9nom\u00e8ne des pointes hivernales et pr\u00e9sente les avantages des solutions pour mieux consommer.<\/p>\n<p>Cet environnement fait progresser les utilisateur\u00b7trices \u00e0 travers une exp\u00e9rience fluide qui favorise la d\u00e9couvrabilit\u00e9 ax\u00e9e sur des contenus concrets et pertinents. Un jeu-questionnaire simple de trois questions aide les utilisateur\u00b7trices \u00e0 d\u00e9terminer quelle offre convient le mieux \u00e0 leurs habitudes entre Hilo et la tarification dynamique.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/HQ_POINTES_Visuel-moteur-Billboard_Mockup_1-312114.jpg\" alt=\"hydro 1\"\/><\/figure>\n<p>Ils y trouveront \u00e9galement des outils pour \u00e9valuer les \u00e9conomies qu\u2019ils pourraient r\u00e9aliser sur leur facture d\u2019\u00e9lectricit\u00e9. Une fa\u00e7on simple d\u2019inciter le plus grand nombre de personnes \u00e0 participer \u00e0 la r\u00e9duction de la consommation d\u2019\u00e9lectricit\u00e9 en p\u00e9riode de grands froids.<\/p>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<p>Client : Hydro-Qu\u00e9bec &#8211; Vanessa Moisan-Willis, Andr\u00e9anne Landry, Catherine Richard, Lucy Litjens, Sharel-Aude Lamarre, Genevi\u00e8ve Tardy, Annick Blais et Gis\u00e8le Lenard<br \/>Vice-pr\u00e9sidence : Nicolas Baldovini, Marie-Christine Cayer<br \/>Direction ex\u00e9cutive de cr\u00e9ation : Genevi\u00e8ve Langlois, Jo\u00ebl Auchu<br \/>Direction de cr\u00e9ation : Alexandre Jourdain, Alexandre Emond Turcotte, Anne-Marie Lavoie<br \/>Conception-r\u00e9daction : Vicky Morin, Catherine Tremblay, Coralie Brindle<br \/>Direction artistique : Dominique Audet, Blanca Rosa Arellano Sarabia<br \/>Strat\u00e9gie : Laetitia Prido, Laurence Landry-Leduc, Ariane Lafleur<br \/>Conseil : Marie-\u00c8ve Despars, Florent Moignard, Madeline Dumayne, Ad\u00e8le Charest-Normandeau, Alexandra Maurice, B\u00e9atrice Kurth, Adrien Roche<br \/>Design UX, Design UI : Clara Lafrance, David Boivin<br \/>Analyse de performance : Jean-Fran\u00e7ois Picard, Allyson Dimino<br \/>Production d\u2019agence : Marie France Cusson, Anita Khieu Julie Martin<br \/>Infographie et int\u00e9gration num\u00e9rique : Fr\u00e9d\u00e9ric St-Denis, Louis-Nicolas Labb\u00e9, S\u00e9bastien Dupaul<br \/>M\u00e9dias : Touch\u00e9! &#8211; Simon Wautier, Emilie Bertrand<br \/>R\u00e9alisation : Mathieu Grimard<br \/>Direction de la photographie : Ronald Plante<br \/>Maison de prod. \/ Production : 4z\u00e9ro1 &#8211; J\u00e9r\u00f4me Couture<br \/>Post-production : Post 430 &#8211; Post Moderne<br \/>Studio de son \/ Ing\u00e9nierie : Circonflex<br \/>Musique :\u00a0Louis-Jean Cormier<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101191\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-hivernale-de-hydro-quebec-signee-lg2\/\"  data-item_title=\"La nouvelle campagne hivernale de Hydro-Qu\u00e9bec sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116.jpg\"  data-item_date=\"2023-10-19T11:48:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019approche de la saison froide, Hydro-Qu\u00e9bec sensibilise les Qu\u00e9b\u00e9cois\u00b7es \u00e0 un enjeu \u00e0 premi\u00e8re vue intangible : celui des pointes de consommation d\u2019\u00e9lectricit\u00e9 durant l\u2019hiver. Dans le cadre d\u2019une offensive int\u00e9gr\u00e9e d\u00e9velopp\u00e9e avec LG2, une pi\u00e8ce vid\u00e9o de 60 secondes a \u00e9t\u00e9 cr\u00e9\u00e9e afin de mieux expliquer le concept des pointes et les offres d\u2019Hydro-Qu\u00e9bec pour diminuer la consommation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101191\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-hivernale-de-hydro-quebec-signee-lg2\/\"  data-item_title=\"La nouvelle campagne hivernale de Hydro-Qu\u00e9bec sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/10\/HQ_POINTES_Visuel-moteur_Abribus_Mockup_5-312116.jpg\"  data-item_date=\"2023-10-19T11:48:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[725,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101191"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101191"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101191\/revisions"}],"predecessor-version":[{"id":101193,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101191\/revisions\/101193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101192"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}