{"id":101509,"date":"2023-11-09T08:13:38","date_gmt":"2023-11-09T13:13:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101509"},"modified":"2023-11-09T08:13:42","modified_gmt":"2023-11-09T13:13:42","slug":"hamak-signe-la-nouvelle-campagne-automne-hiver-de-voskins","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hamak-signe-la-nouvelle-campagne-automne-hiver-de-voskins\/","title":{"rendered":"Hamak signe la nouvelle campagne automne-hiver de Voskins"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_1-1024x536.png\" alt=\"\" class=\"wp-image-101514\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_1-1024x536.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_1-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_1-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>7 novembre 2023<\/strong><\/p>\n<p><strong>L\u2019agence de marketing num\u00e9rique Hamak signe la<\/strong> <strong>nouvelle campagne automne-hiver de la lunetterie Voskins.<\/strong><\/p>\n<p>Cette saison marque d\u00e9j\u00e0 la 4e ann\u00e9e de collaboration entre Hamak et Voskins. Les sp\u00e9cialistes de l\u2019agence ont donc pu s\u2019appuyer sur les observations tir\u00e9es des ann\u00e9es pr\u00e9c\u00e9dentes pour optimiser la strat\u00e9gie m\u00e9dia et la direction artistique des campagnes. <\/p>\n<p>Les objectifs publicitaires visent ainsi \u00e0 accro\u00eetre encore davantage la notori\u00e9t\u00e9 de la marque, \u00e0 renforcer son identit\u00e9 visuelle en ligne et \u00e0 g\u00e9n\u00e9rer des prises de rendez-vous sur le site.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"819\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_7-1024x819.png\" alt=\"\" class=\"wp-image-101515\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_7-1024x819.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_7-300x240.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_7-768x614.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Hamak_Voskins_7.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Lanc\u00e9es \u00e0 l\u2019automne, les annonces ont \u00e9t\u00e9 d\u00e9ploy\u00e9es dans diff\u00e9rents formats en publicit\u00e9 sociale et en display, en plus d\u2019un volet d\u00e9di\u00e9 au r\u00e9f\u00e9rencement payant pour multiplier les points de contact avec l\u2019audience cible et augmenter consid\u00e9rablement la visibilit\u00e9 de la lunetterie.<\/p>\n<p>Les cr\u00e9atifs de la campagne s\u2019inspirent du cin\u00e9ma de David Lynch, notamment de \u00abTwin Peaks\u00bb, et de l&rsquo;esth\u00e9tique de Wes Anderson pour susciter la curiosit\u00e9 du public et l\u2019inviter \u00e0 plonger dans l\u2019univers distinctif de la marque. <\/p>\n<p>Pour cr\u00e9er une v\u00e9ritable exp\u00e9rience publicitaire et capter l\u2019attention de l\u2019audience, les experts de l\u2019agence ont aussi jou\u00e9 avec les codes graphiques du 7e art, comme des sous-titres, afin d\u2019entra\u00eener les cibles dans des situations \u00e9nigmatiques et d\u00e9routantes, \u00e0 la fronti\u00e8re du r\u00eave et de la r\u00e9alit\u00e9.<\/p>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Client : Voskins<\/li>\n<li>Agence: Hamak<\/li>\n<li>Gestionnaire de compte: Sophie Girouard<\/li>\n<li>Directrice de cr\u00e9ation : Juliette Marzano<\/li>\n<li>Gestionnaire de projet: Isaac B\u00e9langer Leboeuf<\/li>\n<li>Responsable donn\u00e9es et analytique : Gabriel Thiery<\/li>\n<li>Agence : Hamak Marketing Num\u00e9rique | hamak.ca<\/li>\n<li>Gestionnaire de campagne : Florian Bonnet<\/li>\n<li>Photographe : Nell Pfeiffer<\/li>\n<li>Mod\u00e8les: Evangeli &amp; Jessica L.<\/li>\n<li>Agence mod\u00e8les: Scoop Agency<\/li>\n<li>Styliste : Bernie Gracieuse<\/li>\n<li>Maquillage &amp; Coiffure: Marie-Laure Larrieu<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com 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