{"id":101574,"date":"2023-11-14T17:14:55","date_gmt":"2023-11-14T22:14:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101574"},"modified":"2023-11-14T17:14:58","modified_gmt":"2023-11-14T22:14:58","slug":"bob-accompagne-dessana-dans-la-creation-de-sa-nouvelle-identite-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-accompagne-dessana-dans-la-creation-de-sa-nouvelle-identite-de-marque\/","title":{"rendered":"Bob accompagne Dessana dans la cr\u00e9ation de sa nouvelle identit\u00e9 de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-1024x724.jpg\" alt=\"\" class=\"wp-image-101579\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-1024x724.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-300x212.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-768x543.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-1536x1087.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-2048x1449.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>14 novembre 2023<\/p>\n<p><strong>Bob vient de cr\u00e9er l\u2019identit\u00e9 de Dessana, une marque holding dans le monde du design qui vise \u00e0 cr\u00e9er du bien-\u00eatre dans tous les espaces de vie. Fond\u00e9e par un collectif de quatre entreprises en design (ADI, Bouty, Modulis, Perez), Dessana a pour objectif de devenir le \u00ab\u00a0one stop shop\u00a0\u00bb incontournable de l&rsquo;industrie, renfor\u00e7ant ainsi son influence et son impact \u00e9conomique et social.<\/strong><\/p>\n<p>Le d\u00e9fi qui s&rsquo;est pr\u00e9sent\u00e9 \u00e0 Bob \u00e9tait de cr\u00e9er une architecture de marque coh\u00e9rente qui permettrait aux marques filles de collaborer afin de rejoindre diff\u00e9rentes cibles de l\u2019industrie tels que les designers, les usagers ou encore les partenaires.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"667\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8-1024x667.jpeg\" alt=\"\" class=\"wp-image-101580\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8-1024x667.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8-300x196.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8-768x501.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8-1536x1001.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-8.jpeg 1872w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>La mission du groupe Dessana \u00e0 travers ses diff\u00e9rentes marques est claire : concevoir et fabriquer une gamme \u00e9largie de produits de qualit\u00e9 sup\u00e9rieure destin\u00e9s \u00e0 tous les espaces de vie. Le nom Dessana lui-m\u00eame repr\u00e9sente cette id\u00e9e : \u00ab\u00a0Des\u00a0\u00bb rappelant l&rsquo;industrie du design et \u00ab\u00a0sana\u00a0\u00bb provenant du mot latin \u00ab\u00a0sain\u00a0\u00bb. <\/p>\n<p>Une fois le nom \u00e9tabli, Bob a cr\u00e9\u00e9 un logotype inspir\u00e9 de l\u2019industrie du design, d\u00e9clinable sur diff\u00e9rentes applications communicationnelles. Un univers de marque complet a \u00e9t\u00e9 imagin\u00e9 pour Dessana, proposant ainsi toute une narration et des \u00e9l\u00e9ments normatifs, consolid\u00e9s dans un guide de marque et une bo\u00eete \u00e0 outils, permettant ainsi \u00e0 Dessana de communiquer de mani\u00e8re coh\u00e9rente et percutante dans son industrie.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"957\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-9-1024x957.jpeg\" alt=\"\" class=\"wp-image-101581\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-9-1024x957.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-9-300x280.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-9-768x717.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/image-9.jpeg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Le succ\u00e8s du cas Dessana d\u00e9montre l&rsquo;expertise de Bob en mati\u00e8re d&rsquo;architecture de marque, de positionnement strat\u00e9gique, de cr\u00e9ation et de design de marque. En prenant d\u00e9sormais sous son aile quatre marques filles renomm\u00e9es, \u00e0 savoir Bouty, Adi, Modullis et Perez, Dessana offre une expertise compl\u00e8te et unique. Avec une \u00e9quipe talentueuse et un savoir-faire in\u00e9gal\u00e9, Dessana est pr\u00eate \u00e0 r\u00e9pondre aux besoins diversifi\u00e9s de ses clients et \u00e0 offrir des solutions novatrices et saines.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101574\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-accompagne-dessana-dans-la-creation-de-sa-nouvelle-identite-de-marque\/\"  data-item_title=\"Bob accompagne Dessana dans la cr\u00e9ation de sa nouvelle identit\u00e9 de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-1024x724.jpg\"  data-item_date=\"2023-11-14T17:14:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bob vient de cr\u00e9er l\u2019identit\u00e9 de Dessana, une marque holding dans le monde du design qui vise \u00e0 cr\u00e9er du bien-\u00eatre dans tous les espaces de vie. Fond\u00e9e par un collectif de quatre entreprises en design (ADI, Bouty, Modulis, Perez), Dessana a pour objectif de devenir le \u00ab\u00a0one stop shop\u00a0\u00bb incontournable de l&rsquo;industrie, renfor\u00e7ant ainsi son influence et son impact \u00e9conomique et social.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101574\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-accompagne-dessana-dans-la-creation-de-sa-nouvelle-identite-de-marque\/\"  data-item_title=\"Bob accompagne Dessana dans la cr\u00e9ation de sa nouvelle identit\u00e9 de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/Dessana_PosterFrames-Mockup-1024x724.jpg\"  data-item_date=\"2023-11-14T17:14:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,861],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101574"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101574"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101574\/revisions"}],"predecessor-version":[{"id":101582,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101574\/revisions\/101582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101579"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}