{"id":101705,"date":"2023-11-22T16:08:08","date_gmt":"2023-11-22T21:08:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101705"},"modified":"2023-11-22T16:08:11","modified_gmt":"2023-11-22T21:08:11","slug":"hydro-quebec-et-lg2-font-appel-a-martin-st-louis-pour-leur-derniere-campagne-sur-la-transition-energetique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-font-appel-a-martin-st-louis-pour-leur-derniere-campagne-sur-la-transition-energetique\/","title":{"rendered":"Hydro-Qu\u00e9bec et LG2 font appel \u00e0 Martin St-Louis pour leur derni\u00e8re campagne sur la transition \u00e9nerg\u00e9tique"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-1024x512.png\" alt=\"\" class=\"wp-image-101709\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 novembre 2023<\/p>\n<p><strong>Martin St-Louis, le plus connu des entra\u00eeneurs au Qu\u00e9bec, pr\u00e9sente un plan de match ambitieux dans une nouvelle campagne sign\u00e9e Hydro-Qu\u00e9bec et LG2. La transition \u00e9nerg\u00e9tique, c\u2019est-\u00e0-dire de passer des \u00e9nergies polluantes aux \u00e9nergies propres, incarne un projet de soci\u00e9t\u00e9 auquel les Qu\u00e9b\u00e9cois\u00b7es sont appel\u00e9\u00b7es \u00e0 participer.<\/strong><\/p>\n<p>Pour ce faire, le c\u00e9l\u00e8bre coach transmet un message mobilisateur afin que la population forme une seule \u00e9quipe et se rassemble autour d\u2019un objectif commun. L\u2019offensive sera diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, sur le web ainsi que dans les salles de cin\u00e9ma de la province jusqu\u2019au 17 d\u00e9cembre.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La transition \u00e9nerg\u00e9tique expliqu\u00e9e par Martin St-Louis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GU1QADaY2xU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Pour mobiliser la population, il n\u2019y avait pas meilleur entra\u00eeneur que Martin St-Louis pour parler du plan de match n\u00e9cessaire \u00e0 la r\u00e9alisation de la transition \u00e9nerg\u00e9tique. Le Plan d\u2019action 2035 \u2013 Vers un Qu\u00e9bec d\u00e9carbon\u00e9 et prosp\u00e8re d\u2019Hydro-Qu\u00e9bec est ambitieux. Rassembler les Qu\u00e9b\u00e9cois\u00b7es autour de ce projet de soci\u00e9t\u00e9 n\u00e9cessite des messages forts, qui parlent d\u2019eux-m\u00eames. \u00bb d\u00e9clare Julie Boucher, vice-pr\u00e9sidente D\u00e9veloppement durable, relations avec les communaut\u00e9s et communications, Hydro-Qu\u00e9bec<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/GIF_Illustrations-317313.gif\" alt=\"gif\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est un plan de match de grande envergure. On avait ici l\u2019occasion de marquer des points et de toucher le c\u0153ur de tou\u00b7tes en travaillant avec le coach pr\u00e9f\u00e9r\u00e9 des Qu\u00e9b\u00e9cois\u00b7es et sa m\u00e9taphore marquante. Le vocabulaire propre \u00e0 ce sport a l\u2019avantage de pouvoir \u00eatre transpos\u00e9 \u00e0 la transition pr\u00e9sent\u00e9e par Hydro-Qu\u00e9bec, un avantage en campagne citoyenne lorsqu\u2019il faut illustrer un concept abstrait, mais qui doit \u00eatre compris de tou\u00b7tes. \u00bb ajoute Genevi\u00e8ve Langlois, associ\u00e9e et directrice ex\u00e9cutive de cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<p>Se greffent aussi \u00e0 cette offensive de l\u2019affichage de proximit\u00e9 dans toutes les r\u00e9gions du Qu\u00e9bec et en magazines, ainsi que du contenu publicitaire num\u00e9rique dans La Presse+ et sur d\u2019autres sites Web d\u2019envergure.<\/p>\n<p>Ces derni\u00e8res d\u00e9clinaisons s\u2019orientent autour du r\u00f4le que chacun\u00b7e peut jouer dans ce virage \u00e9nerg\u00e9tique et pr\u00e9sente des personnes aux professions vari\u00e9es qui s\u2019impliquent elles aussi dans ce projet de soci\u00e9t\u00e9.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310-1024x576.jpg\" alt=\"\" class=\"wp-image-101708\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/HQ_Affichagesauvage_Communique\u0301-317310.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Client : Gary Ravaz, Nicolas Chikhani. Jonathan Petit, Pierre-Luc Massey, Marc Lafleur, Lucy Litjens, Ndakht\u00e9 Diop, Anne-Marie Otis, Myriam Girard<\/li>\n<li>Vice-pr\u00e9sidence ex\u00e9cutive, produit : Marc Fortin<\/li>\n<li>Vice-pr\u00e9sidence : Nicolas Baldovini, Marie-Christine Cayer<\/li>\n<li>Direction ex\u00e9cutive de cr\u00e9ation : Genevi\u00e8ve Langlois, Jo\u00ebl Auchu<\/li>\n<li>Direction de cr\u00e9ation : Martin Charron, Alexandre Emond-Turcotte et Anne-Marie Lavoie<\/li>\n<li>Conception-r\u00e9daction : Olivier Gigu\u00e8re, Philippe Brosseau, \u00c9tienne Th\u00e9berge et Genevi\u00e8ve Gignac<\/li>\n<li>Direction artistique : Colin Beaudin, Alexis Clovis Prud\u2019homme, Pascal Lefebvre et L\u00e9a-Laure Bergeron<\/li>\n<li>Maquettiste : Blanca Rosa Arellano Sarabia<\/li>\n<li>Design UX, Design UI : Clara Lafrance, David Boivin<\/li>\n<li>Strat\u00e9gie : Pierre Labadie, Laetitia Prido, Ariane Lafleur<\/li>\n<li>Conseil : Marie-\u00c8ve Despars, Florent Moignard, Madeline Dumayne, Ad\u00e8le Charest-Normandeau, Alexandra Maurice, Adrien Roche<\/li>\n<li>Production d\u2019agence : Claudia Lemire, Valery Lewis, Marie-Elisabeth Fouquet-Bouchard, M\u00e9lissa Brisson<\/li>\n<li>Infographiste et int\u00e9gration num\u00e9rique : Manon R\u00e9millard, C\u00e9drick Patenaude, Joannie Evard<\/li>\n<li>M\u00e9dias : Touch\u00e9! &#8211; Guillaume Girard, Simon Wautier, Jeanne Beguin, Marie-France Allaire<\/li>\n<li>Maison de prod. \/ Production : Nova \/ Dominik Beaulieu<\/li>\n<li>R\u00e9alisation : Fran\u00e7ois Lallier<\/li>\n<li>Direction de la photographie : Benoit Jones-Vall\u00e9e<\/li>\n<li>Post-production : Post Moderne<\/li>\n<li>Studio de son \/ Ing\u00e9nierie : Circonflex<\/li>\n<li>Illustration : Charles-\u00c9tienne Brochu<\/li>\n<li>Remerciements : Martin Saint-Louis<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101705\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-font-appel-a-martin-st-louis-pour-leur-derniere-campagne-sur-la-transition-energetique\/\"  data-item_title=\"Hydro-Qu\u00e9bec et LG2 font appel \u00e0 Martin St-Louis pour leur derni\u00e8re campagne sur la transition \u00e9nerg\u00e9tique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-1024x512.png\"  data-item_date=\"2023-11-22T16:08:08-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Martin St-Louis, le plus connu des entra\u00eeneurs au Qu\u00e9bec, pr\u00e9sente un plan de match ambitieux dans une nouvelle campagne sign\u00e9e Hydro-Qu\u00e9bec et LG2. La transition \u00e9nerg\u00e9tique, c\u2019est-\u00e0-dire de passer des \u00e9nergies polluantes aux \u00e9nergies propres, incarne un projet de soci\u00e9t\u00e9 auquel les Qu\u00e9b\u00e9cois\u00b7es sont appel\u00e9\u00b7es \u00e0 participer.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101705\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-font-appel-a-martin-st-louis-pour-leur-derniere-campagne-sur-la-transition-energetique\/\"  data-item_title=\"Hydro-Qu\u00e9bec et LG2 font appel \u00e0 Martin St-Louis pour leur derni\u00e8re campagne sur la transition \u00e9nerg\u00e9tique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/2840x1420_MSL-1024x512.png\"  data-item_date=\"2023-11-22T16:08:08-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101705"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101705"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101705\/revisions"}],"predecessor-version":[{"id":101710,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101705\/revisions\/101710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101709"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}