{"id":101715,"date":"2023-11-21T16:17:00","date_gmt":"2023-11-21T21:17:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101715"},"modified":"2023-11-22T16:23:09","modified_gmt":"2023-11-22T21:23:09","slug":"erod-lance-une-savoureuse-campagne-pour-lusine-du-bon-vivant","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/erod-lance-une-savoureuse-campagne-pour-lusine-du-bon-vivant\/","title":{"rendered":"Erod lance une savoureuse campagne pour l\u2019Usine du bon vivant"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-1024x576.jpg\" alt=\"\" class=\"wp-image-101717\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 novembre 2023<\/p>\n<p><strong>Erod agence cr\u00e9ative poursuit sa collaboration avec l\u2019Usine du bon vivant. Les quatre marques affili\u00e9es de l\u2019entreprise montante des Laurentides b\u00e9n\u00e9ficient actuellement du produit strat\u00e9gique et cr\u00e9atif livr\u00e9 par l\u2019agence.<\/strong><\/p>\n<p>L\u2019Usine du bon vivant (La Microbrasserie Shawbridge, Le Saint-Sau Pub Gourmand, Le P\u2019tit Magasin et Les Distributions Shawbridge) profite d\u2019abord de l\u2019expertise d\u2019Erod pour s\u2019outiller d\u2019un guide de marque. Au terme de l\u2019exercice de branding, l\u2019esprit rassembleur propre \u00e0 chaque entit\u00e9 est d\u00e9fini et l\u2019Usine est \u00e9quip\u00e9e pour faire \u00e9voluer ses marques dans des univers communicationnel et graphique contr\u00f4l\u00e9s.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Capsule 1 - Hugues N\u00e9ron\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hNKh16XWENM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>L\u2019agence s\u2019affaire ensuite \u00e0 d\u00e9velopper la strat\u00e9gie de contenu pour l\u2019ensemble des m\u00e9dias sociaux de son client et \u00e0 \u00e9laborer une campagne num\u00e9rique vou\u00e9e \u00e0 mousser sa notori\u00e9t\u00e9 globale.<\/p>\n<p>En tout et partout, les cr\u00e9atifs d\u2019Erod ont r\u00e9alis\u00e9 pr\u00e8s d\u2019une cinquantaine de capsules vid\u00e9os destin\u00e9es aux pages Facebook, Instagram, TikTok et YouTube de l\u2019Usine. Une trentaine d\u2019entre elles mettent en vedette artisans pizzaiolos, brasseurs, p\u00e2tissiers ou autres. Produites en format reel, 18 capsules suppl\u00e9mentaires pr\u00e9sentent du contenu divers, comme l\u2019exp\u00e9rience de fabrication d\u2019une pizza Shawbridge ou une client\u00e8le surprise par la sympathique occasion de pouvoir d\u00e9penser un montant de 100 $ en deux minutes au P\u2019tit Magasin.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pascale Labelle VFinal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/G5g-3AaG4Wo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Diffus\u00e9e depuis septembre et jusqu\u2019\u00e0 la fin du mois d\u2019avril, la savoureuse campagne sign\u00e9e Erod d\u00e9ploie une nouvelle capsule et un nouveau reel par semaine. Pour ne rien manquer de ces plaisantes vid\u00e9os fra\u00eechement sorties de l\u2019Usine, suivez les r\u00e9seaux sociaux des diff\u00e9rentes marques affili\u00e9es et rejoignez la communaut\u00e9 des bons vivants !<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1-1024x576.jpg\" alt=\"\" class=\"wp-image-101716\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101715\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-lance-une-savoureuse-campagne-pour-lusine-du-bon-vivant\/\"  data-item_title=\"Erod lance une savoureuse campagne pour l\u2019Usine du bon vivant\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-1024x576.jpg\"  data-item_date=\"2023-11-21T16:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Erod agence cr\u00e9ative poursuit sa collaboration avec l\u2019Usine du bon vivant. Les quatre marques affili\u00e9es de l\u2019entreprise montante des Laurentides b\u00e9n\u00e9ficient actuellement du produit strat\u00e9gique et cr\u00e9atif livr\u00e9 par l\u2019agence.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101715\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-lance-une-savoureuse-campagne-pour-lusine-du-bon-vivant\/\"  data-item_title=\"Erod lance une savoureuse campagne pour l\u2019Usine du bon vivant\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/11\/D-4985-Erod-Campagne-nume\u0301rique-Usine-du-bon-vivant-Communique\u0301-de-presse-2-1024x576.jpg\"  data-item_date=\"2023-11-21T16:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[253],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101715"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101715"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101715\/revisions"}],"predecessor-version":[{"id":101718,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101715\/revisions\/101718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101717"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}