{"id":101823,"date":"2023-12-05T07:32:01","date_gmt":"2023-12-05T12:32:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101823"},"modified":"2023-12-06T17:17:03","modified_gmt":"2023-12-06T22:17:03","slug":"nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-avec-p-k-subban","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-avec-p-k-subban\/","title":{"rendered":"Nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al avec P.K. Subban"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-1024x512.jpg\" alt=\"\" class=\"wp-image-101826\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 d\u00e9cembre 2023<\/p>\n<p><strong>Du 3 au 31 d\u00e9cembre 2023, la&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fondationduchildren.com\/fr\/\" target=\"_blank\">Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants<\/a>&nbsp;(le Children), accompagn\u00e9e par&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cossette.com\/fr\/accueil\" target=\"_blank\">Cossette<\/a>, d\u00e9voile&nbsp;<em>Chaque don compte double<\/em>. Cette campagne vise \u00e0 soutenir l\u2019initiative de collecte de dons p\u00e9diatriques de la Fondation. D\u00e9ploy\u00e9e \u00e0 travers diff\u00e9rents m\u00e9dias, notamment \u00e0 la t\u00e9l\u00e9vision, en affichage, en imprim\u00e9, sur le web, \u00e0 la radio et sur LaPresse+, la campagne met de l\u2019avant l\u2019ex-joueur de hockey P.K.&nbsp;Subban et sa fondation, qui s\u2019engagent \u00e0 \u00e9galer chaque don jusqu\u2019\u00e0 concurrence de 250&nbsp;000$.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour le Children, un(e) enfant(e) tannant(e) est un(e) enfant en sant\u00e9 \u00bb, mentionne\u00a0Lucie Pruneau, directrice marketing pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants. \u00ab\u00a0La g\u00e9n\u00e9rosit\u00e9 de P.K Subban, une personnalit\u00e9 aim\u00e9e des Qu\u00e9b\u00e9cois(e)s, contribue \u00e0 donner la chance aux jeunes patient(e)s de redevenir tannant(e)s. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Au Children, chaque don compte double.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yoaDf_X8Cm0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Pour rendre la m\u00e9canique de financement aussi claire et engageante que possible pour les donateur(-trice)s, l\u2019\u00e9quipe cr\u00e9ative a con\u00e7u un univers original autour d\u2019une tirelire aux couleurs de la Fondation. Cette tirelire, qui repr\u00e9sente les dons amass\u00e9s pour les jeunes patient(e)s, est le fil conducteur de la campagne.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Il n\u2019y a pas de plus bel objet qui conjugue enfance et argent que la c\u00e9l\u00e8bre tirelire&nbsp;\u00bb, explique&nbsp;Jessica Fecteau, directrice artistique chez Cossette.&nbsp;\u00ab&nbsp;Encore aujourd\u2019hui, elle demeure un symbole universel pour les enfants et les parents. De plus, on a r\u00e9alis\u00e9 qu\u2019il existe autant de sortes de tirelires que de tannant(e)s! \u00bb<\/p>\n<\/blockquote>\n<p>En compl\u00e9ment aux principaux points de contact, une activation sur les m\u00e9dias sociaux prend forme avec la participation de journalistes et de cr\u00e9ateur(-trice)s de contenu du monde sportif qu\u00e9b\u00e9cois.<\/p>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p>Client :&nbsp;<strong>La Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants \u2013 Ren\u00e9e V\u00e9zina, pr\u00e9sidente de la Fondation<\/strong>,&nbsp;<strong>Kim Fraser, vice-pr\u00e9sidente, Communications et marketing, Lucie&nbsp;Pruneau, directrice, Marketing&nbsp;<\/strong><\/p>\n<p>Agence :&nbsp;<strong>Cossette<\/strong><\/p>\n<p>Cr\u00e9ation :&nbsp;<strong>Anne-Claude Ch\u00e9nier, Patrick Michaud, Philippe Brassard, Jessica Fecteau, Steven Morrie<\/strong><strong><br \/><\/strong>Strat\u00e9gie :&nbsp;<strong>Judikaela Auffr\u00e9dou,&nbsp;<\/strong><strong>Anne-Sophie Vachon<\/strong><strong><br \/><\/strong>Produit :&nbsp;<strong>Katherine Leftakis, Suzanne Gigu\u00e8re<\/strong><\/p>\n<p><strong>Illustration : \u00c8ve Chenette<\/strong><\/p>\n<p><strong>Production d\u2019agence (Septi\u00e8me)&nbsp;<\/strong><\/p>\n<p>Production principale :&nbsp;<strong>Marie-Claude Francoeur, Catherine Richard<\/strong><br \/>Coordination de production :&nbsp;<strong>Laury Lefebvre<\/strong><\/p>\n<p>Production \u00e9lectronique :&nbsp;<strong>Vicki Gagnon<\/strong><\/p>\n<p>Production imprim\u00e9e et num\u00e9rique :&nbsp;<strong>Colette Dumay, Maxime Bluteau<\/strong><\/p>\n<p><strong>Production<\/strong><\/p>\n<p>Maison de production :&nbsp;<strong>Telescope&nbsp;<\/strong><\/p>\n<p>R\u00e9alisation :&nbsp;<strong>\u00c9mile Lavoie<\/strong><strong><br \/><\/strong>Production :&nbsp;<strong>Camille Mongeau<\/strong><br \/>Production ex\u00e9cutive :&nbsp;<strong>Alexandre Auray<\/strong><br \/>Direction de production :&nbsp;<strong>Philom\u00e8ne Sennechael<\/strong><strong><br \/><\/strong>Direction photo :<strong>&nbsp;<\/strong><strong>Gabriel Brault Tardif<\/strong><br \/>Direction artistique :&nbsp;<strong>Louisa Schabas<\/strong><\/p>\n<p>Stylisme :&nbsp;<strong>Guillaume Laflamme<br \/><\/strong>Montage :&nbsp;<strong>Septi\u00e8me \u2013 J\u00e9r\u00e9mie T. Fournier<br \/><\/strong>Musique \/ postproduction :<strong>&nbsp;Cult Studio<br \/><\/strong>Direction de cr\u00e9ation sonore&nbsp;:&nbsp;<strong>Fran\u00e7ois B\u00e9langer<br \/><\/strong>Producteur&nbsp;:<strong>&nbsp;Tanguy Meunier<br \/><\/strong>Composition&nbsp;:&nbsp;<strong>Pomegranate&nbsp;\u2013 Th\u00e9o Porcet, Josh McLeod et Jean-Philippe Charest<\/strong><br \/>Ing\u00e9nierie de son:<strong>&nbsp; Fran\u00e7ois B\u00e9langer<\/strong><\/p>\n<p><strong>M\u00e9dia<\/strong><br \/>Agence m\u00e9dia :&nbsp;<strong>Cossette M\u00e9dia<\/strong><strong><br \/><\/strong>Planification et activation :&nbsp;<strong>Laurence Laperri\u00e8re, Maude Larue, Bea Beaini<\/strong><strong><\/p>\n<p><\/strong><strong>Relations publiques :<\/strong><strong>Middle Child \u2013 Axelle Teacher<\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-avec-p-k-subban\/\"  data-item_title=\"Nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al avec P.K. Subban\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/1400x700-1024x512.jpg\"  data-item_date=\"2023-12-05T07:32:01-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Du 3 au 31 d\u00e9cembre 2023, la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants (le Children), accompagn\u00e9e par Cossette, d\u00e9voile Chaque don compte double. Cette campagne vise \u00e0 soutenir l\u2019initiative de collecte de dons p\u00e9diatriques de la Fondation. D\u00e9ploy\u00e9e \u00e0 travers diff\u00e9rents m\u00e9dias, notamment \u00e0 la t\u00e9l\u00e9vision, en affichage, en imprim\u00e9, sur le web, \u00e0 la radio et sur LaPresse+, la campagne met de l\u2019avant l\u2019ex-joueur de hockey P.K. Subban et sa fondation, qui s\u2019engagent \u00e0 \u00e9galer chaque don jusqu\u2019\u00e0 concurrence de 250 000$.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-avec-p-k-subban\/\"  data-item_title=\"Nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al avec P.K. 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