{"id":101950,"date":"2023-12-13T16:02:50","date_gmt":"2023-12-13T21:02:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=101950"},"modified":"2023-12-13T16:02:54","modified_gmt":"2023-12-13T21:02:54","slug":"lg2-signe-une-nouvelle-campagne-hivernale-pour-destination-quebec-cite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-une-nouvelle-campagne-hivernale-pour-destination-quebec-cite\/","title":{"rendered":"LG2 signe une nouvelle campagne hivernale pour Destination Qu\u00e9bec cit\u00e9"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-1024x512.jpg\" alt=\"\" class=\"wp-image-101953\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>13 d\u00e9cembre 2023<\/p>\n<p><strong>Destination Qu\u00e9bec cit\u00e9 pr\u00e9sente, en partenariat avec LG2, une campagne publicitaire hivernale chaleureuse ciblant deux march\u00e9s strat\u00e9giques : la France, plus particuli\u00e8rement la r\u00e9gion de l\u2019\u00cele-de-France, et le march\u00e9 local qu\u00e9b\u00e9cois. Cette nouvelle campagne met en lumi\u00e8re le charme exceptionnel de la r\u00e9gion de Qu\u00e9bec, soulignant son c\u00f4t\u00e9 f\u00e9\u00e9rique qui s\u2019intensifie durant la saison hivernale.<\/strong><\/p>\n<p>Un bonhomme de neige, personnifiant l\u2019hiver par son c\u00f4t\u00e9 g\u00e9n\u00e9reux, authentique et unique, prend vie dans une vid\u00e9o \u00e0 l\u2019humour bien dos\u00e9 de 60 secondes. Cette derni\u00e8re combine le storytelling avec les activit\u00e9s uniques de la destination, invitant les voyageurs \u00e0 d\u00e9couvrir la magie unique de Qu\u00e9bec sous un manteau de neige.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Avoir le coup de foudre pour la ville de Qu\u00e9bec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/S6jXSNFe-1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravi\u00b7es de d\u00e9voiler cette campagne exceptionnelle qui promeut l\u2019authentique exp\u00e9rience hivernale que la r\u00e9gion de Qu\u00e9bec a \u00e0 offrir. Le travail de LG2 a r\u00e9ussi \u00e0 capturer l\u2019essence magique et la beaut\u00e9 de notre destination sous son couvert blanc, invitant les visiteurs \u00e0 vivre une exp\u00e9rience inoubliable et un coup de foudre enneig\u00e9! \u00bbRobert Mercure, directeur, Destination Qu\u00e9bec cit\u00e9<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>La cl\u00e9 de cette campagne r\u00e9side dans un humour subtilement dos\u00e9, refl\u00e9tant parfaitement l\u2019atmosph\u00e8re chaleureuse de Qu\u00e9bec. Nous avons cherch\u00e9 \u00e0 cr\u00e9er une tonalit\u00e9 qui repr\u00e9sente la population et sa joie de vivre, tout en soulignant les merveilles hivernales de la r\u00e9gion. C\u2019est un m\u00e9lange unique qui, nous l\u2019esp\u00e9rons, s\u00e9duira tant les visiteur\u00b7euses europ\u00e9en\u00b7nes que les gens d\u2019ici. \u00bb Alexandre Jourdain, associ\u00e9 et directeur de cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<p>Client\u00b7es : Destination Qu\u00e9bec cit\u00e9 &#8211; Robert Mercure, Julie Genest, Philippe Caron, Marie-Pier Larochelle<br \/>Vice-pr\u00e9sidence ex\u00e9cutive, produit : Marc Fortin<br \/>Vice-pr\u00e9sidence de strat\u00e9gie : Sophie-Annick Vall\u00e9e<br \/>Vice-pr\u00e9sidence au conseil : Marie-Christine Cayer<br \/>Direction ex\u00e9cutive de cr\u00e9ation : Genevi\u00e8ve Langlois<br \/>Direction de cr\u00e9ation : Alexandre Jourdain<br \/>Conception-r\u00e9daction : Luc Dup\u00e9r\u00e9<br \/>Direction artistique : \u00c9tienne Goulet<br \/>Strat\u00e9gie : Arnaud Moll\u00e9<br \/>Conseil : Claudia Trudeau<br \/>Production d\u2019agence : Lina Pich\u00e9<br \/>R\u00e9alisation : Franie-\u00c9l\u00e9onore Bernier<br \/>Direction de la photographie : Fran\u00e7ois Gamache<br \/>Maison de prod. \/ Production : NOVA FILM \/\/ Marie-Lou Bouchard et St\u00e9phanie Corriveau<br \/>Post-production : Studio \u00c9l\u00e9ment<br \/>Studio de son \/ Ing\u00e9nierie : Circonflex<br \/>M\u00e9dias : Adviso<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101950\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-nouvelle-campagne-hivernale-pour-destination-quebec-cite\/\"  data-item_title=\"LG2 signe une nouvelle campagne hivernale pour Destination Qu\u00e9bec cit\u00e9\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-1024x512.jpg\"  data-item_date=\"2023-12-13T16:02:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Destination Qu\u00e9bec cit\u00e9 pr\u00e9sente, en partenariat avec LG2, une campagne publicitaire hivernale chaleureuse ciblant deux march\u00e9s strat\u00e9giques : la France, plus particuli\u00e8rement la r\u00e9gion de l\u2019\u00cele-de-France, et le march\u00e9 local qu\u00e9b\u00e9cois. Cette nouvelle campagne met en lumi\u00e8re le charme exceptionnel de la r\u00e9gion de Qu\u00e9bec, soulignant son c\u00f4t\u00e9 f\u00e9\u00e9rique qui s\u2019intensifie durant la saison hivernale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_101950\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-nouvelle-campagne-hivernale-pour-destination-quebec-cite\/\"  data-item_title=\"LG2 signe une nouvelle campagne hivernale pour Destination Qu\u00e9bec cit\u00e9\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/12\/DQC_entete_v1a-1024x512.jpg\"  data-item_date=\"2023-12-13T16:02:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":101953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101950"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=101950"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101950\/revisions"}],"predecessor-version":[{"id":101954,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/101950\/revisions\/101954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/101953"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=101950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=101950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=101950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}