{"id":102093,"date":"2024-01-11T08:00:55","date_gmt":"2024-01-11T13:00:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102093"},"modified":"2024-01-11T08:52:28","modified_gmt":"2024-01-11T13:52:28","slug":"la2c-lance-la-certification-media-dici","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la2c-lance-la-certification-media-dici\/","title":{"rendered":"L&rsquo;A2C lance la Certification M\u00e9dia d&rsquo;ici"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"600\" height=\"300\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/Certification-me\u0301dia-dici.jpg\" alt=\"\" class=\"wp-image-102100\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/Certification-me\u0301dia-dici.jpg 600w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/Certification-me\u0301dia-dici-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<p>9 janvier 2024<\/p>\n<p><strong>L&rsquo;Association des agences de communication cr\u00e9ative (A2C) vient de lancer la Certification M\u00e9dia d&rsquo;ici, offerte en exclusivit\u00e9 aux professionnel.les m\u00e9dias \u0153uvrant au sein d\u2019agences membres de l\u2019A2C. Celle-ci leur permettra de parfaire leur connaissance de l&rsquo;\u00e9cosyst\u00e8me m\u00e9dia local et de b\u00e2tir des plans m\u00e9dias encore plus efficaces, en assurant une juste place aux m\u00e9dias d\u2019ici dans leurs recommandations.<\/strong><\/p>\n<p>\u00c9labor\u00e9e par un quatuor d\u2019expert.es m\u00e9dia, cette formation d\u2019une journ\u00e9e alliera tant la th\u00e9orie que la pratique. Elle proposera d\u2019abord une perspective historique du Mouvement m\u00e9dia d\u2019ici et de l\u2019importance de conserver un \u00e9cosyst\u00e8me m\u00e9dia canadien fort. Un panorama exhaustif de la situation m\u00e9diatique au pays, de m\u00eame qu\u2019un portrait des habitudes m\u00e9dias de la population qu\u00e9b\u00e9coise seront pr\u00e9sent\u00e9s. Enfin, des outils concrets compl\u00e9teront la formation afin de mieux outiller les professionnel.les \u00e0 \u00e9laborer des plans m\u00e9dia qui int\u00e8grent davantage les m\u00e9dias d\u2019ici, tout en s\u2019assurant d\u2019une performance optimale. La formation se soldera par un test pour obtenir la certification.<\/p>\n<p>Cette initiative incarne l\u2019engagement fort de l\u2019A2C envers la vitalit\u00e9 et la p\u00e9rennit\u00e9 des m\u00e9dias canadiens, comme le d\u00e9clare Dominique Villeneuve, pr\u00e9sidente-directrice g\u00e9n\u00e9rale de l\u2019A2C :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019\u00e9cosyst\u00e8me m\u00e9diatique qu\u00e9b\u00e9cois et canadien est riche et diversifi\u00e9, offrant notamment performance et s\u00e9curit\u00e9 de marque aux annonceurs. Cette certification incarne une d\u00e9marche proactive visant \u00e0 sensibiliser et former nos professionnel.les m\u00e9dias pour qu&rsquo;ils et elles int\u00e8grent les m\u00e9dias locaux de mani\u00e8re optimale dans leurs campagnes. \u00bb.<\/p>\n<\/blockquote>\n<p>Trois dates sont maintenant ouvertes aux inscriptions : le 2 f\u00e9vrier (en pr\u00e9sentiel \u00e0 Montr\u00e9al), le 22 mars (en pr\u00e9sentiel \u00e0 Montr\u00e9al) ou le 26 avril (en virtuel) 2024. La formation est offerte au co\u00fbt avantageux de 50 $ en virtuel et de 95 $ en pr\u00e9sentiel. Pour plus d&rsquo;informations sur la Certification M\u00e9dia d&rsquo;ici et les modalit\u00e9s d&rsquo;inscription, veuillez consulter la page de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102093\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la2c-lance-la-certification-media-dici\/\"  data-item_title=\"L&#039;A2C lance la Certification M\u00e9dia d&#039;ici\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/Certification-me\u0301dia-dici.jpg\"  data-item_date=\"2024-01-11T08:00:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Association des agences de communication cr\u00e9ative (A2C) vient de lancer la Certification M\u00e9dia d&rsquo;ici, offerte en exclusivit\u00e9 aux professionnel.les m\u00e9dias \u0153uvrant au sein d\u2019agences membres de l\u2019A2C. Celle-ci leur permettra de parfaire leur connaissance de l&rsquo;\u00e9cosyst\u00e8me m\u00e9dia local et de b\u00e2tir des plans m\u00e9dias encore plus efficaces, en assurant une juste place aux m\u00e9dias d\u2019ici dans leurs recommandations.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102093\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la2c-lance-la-certification-media-dici\/\"  data-item_title=\"L&#039;A2C lance la Certification M\u00e9dia d&#039;ici\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/Certification-me\u0301dia-dici.jpg\"  data-item_date=\"2024-01-11T08:00:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[238],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102093"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102093"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102093\/revisions"}],"predecessor-version":[{"id":102101,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102093\/revisions\/102101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102100"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}