{"id":102153,"date":"2024-01-16T07:12:25","date_gmt":"2024-01-16T12:12:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102153"},"modified":"2024-01-16T07:12:30","modified_gmt":"2024-01-16T12:12:30","slug":"reservoir-signe-la-nouvelle-campagne-des-cpa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/reservoir-signe-la-nouvelle-campagne-des-cpa\/","title":{"rendered":"R\u00e9servoir signe la nouvelle campagne des CPA"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"952\" height=\"466\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA.jpeg\" alt=\"\" class=\"wp-image-102154\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA.jpeg 952w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA-300x147.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA-768x376.jpeg 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure>\n<p>15 janvier 2024<\/p>\n<p><strong>La nouvelle campagne de recrutement pour les CPA en devenir invite ces derniers \u00e0 se m\u00ealer de leurs affaires. C\u2019est une invitation \u00e0 prendre leur place dans les nombreux secteurs d\u2019activit\u00e9 \u00e9conomique de notre soci\u00e9t\u00e9.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La profession comptable s\u2019est transform\u00e9e. Les futurs CPA occuperont de plus en plus de postes d\u2019influence dans toutes les industries. De l\u2019agroalimentaire \u00e0 l\u2019\u00e9nergie verte en passant par l\u2019industrie du jeu vid\u00e9o ou du commerce international, les choix sont illimit\u00e9s. Or, ces CPA seront appel\u00e9s \u00e0 r\u00e9inventer le monde des affaires constamment\u00bb, souligne Lyne Lortie, vice-pr\u00e9sidente, communications, strat\u00e9gie de marque et responsabilit\u00e9 sociale \u00e0 l\u2019Ordre des CPA du Qu\u00e9bec.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Notre langage interpelle les gens allum\u00e9s. Depuis des ann\u00e9es, la communication de l\u2019Ordre surfe sur un ton unique. C\u2019est ce qui nous garde sur le bout de nos orteils\u00bb, souligne pour sa part Tiffanie Nguyen, directrice de projets chez R\u00e9servoir.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>On comp\u00e9titionne pour recruter la meilleure rel\u00e8ve. On veut \u00eatre pertinent et s\u00e9duisant et surtout, d\u00e9montrer que le titre de CPA, c\u2019est la cl\u00e9 pour faire sa place dans le monde des affaires. Un monde qu\u2019on peut remanier selon ses valeurs et ses aspirations et dans lequel on peut faire une diff\u00e9rence\u00bb, ajoute Ta\u00efssa Hrycay, directrice par int\u00e9rim, gestion de la marque et strat\u00e9gie num\u00e9rique \u00e0 l\u2019Ordre des CPA.<\/p>\n<\/blockquote>\n<p>La campagne se d\u00e9ploie l\u00e0 o\u00f9 se trouve la rel\u00e8ve : sur les campus, dans les transports en commun, sur le web et les m\u00e9dias sociaux.<\/p>\n<p><strong>Cr\u00e9dit : <\/strong><\/p>\n<ul>\n<li>Client: Ordre des CPA du Qu\u00e9bec : Lyne Lortie, Ta\u00efssa Hrycay, M\u00e9lanie Verville<\/li>\n<li>Agence : R\u00e9servoir<\/li>\n<li>Direction de la cr\u00e9ation : Yves Perreault<\/li>\n<li>Conception-r\u00e9daction : Guillaume Blanchet, Patrick Chaubet, Yves Perreault<\/li>\n<li>Direction artistique : Ren\u00e9e Hudon<\/li>\n<li>Infographie : Sophie Leclerc<\/li>\n<li>Service-conseil : Tiffanie Nguyen, Simon Boulanger<\/li>\n<li>Photographie : Luc Robitaille<\/li>\n<li>Maison de production : Jungle<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102153\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/reservoir-signe-la-nouvelle-campagne-des-cpa\/\"  data-item_title=\"R\u00e9servoir signe la nouvelle campagne des CPA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA.jpeg\"  data-item_date=\"2024-01-16T07:12:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne de recrutement pour les CPA en devenir invite ces derniers \u00e0 se m\u00ealer de leurs affaires. C\u2019est une invitation \u00e0 prendre leur place dans les nombreux secteurs d\u2019activit\u00e9 \u00e9conomique de notre soci\u00e9t\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102153\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/reservoir-signe-la-nouvelle-campagne-des-cpa\/\"  data-item_title=\"R\u00e9servoir signe la nouvelle campagne des CPA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/CPA.jpeg\"  data-item_date=\"2024-01-16T07:12:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102153"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102153"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102153\/revisions"}],"predecessor-version":[{"id":102155,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102153\/revisions\/102155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102154"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}