{"id":102356,"date":"2024-01-31T14:21:20","date_gmt":"2024-01-31T19:21:20","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102356"},"modified":"2024-01-31T14:21:25","modified_gmt":"2024-01-31T19:21:25","slug":"la-presse-lance-une-nouvelle-plateforme-publicitaire-en-libre-service","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-presse-lance-une-nouvelle-plateforme-publicitaire-en-libre-service\/","title":{"rendered":"La Presse lance une nouvelle plateforme publicitaire en libre-service"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"676\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-1024x676.png\" alt=\"\" class=\"wp-image-102366\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-1024x676.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-300x198.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-768x507.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>31 janvier 2024<\/p>\n<p><strong>La Presse lance une nouvelle plateforme publicitaire en libre-service, Atelier Direct La Presse, qui permet aux annonceurs de d\u00e9ployer, en quelques clics, des campagnes marketing dans l\u2019\u00e9cosyst\u00e8me de La Presse. Accessible en tout temps, cette plateforme permet \u00e9galement aux entreprises de suivre et d\u2019optimiser leurs r\u00e9sultats en temps r\u00e9el.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Dans le contexte actuel, les annonceurs sont plus soucieux de promouvoir leurs produits ou leurs services \u00e0 travers des m\u00e9dias locaux. Avec le lancement d\u2018Atelier Direct La Presse, nous voulions nous adapter \u00e0 ce besoin du march\u00e9 en offrant la possibilit\u00e9 aux petites et moyennes entreprises de lancer et g\u00e9rer leurs campagnes publicitaires de mani\u00e8re efficace, en toute autonomie, dans un m\u00e9dia cr\u00e9dible, performant et d\u2019envergure\u2009\u00bb, affirme Patrick Salois, vice-pr\u00e9sident, Ventes et op\u00e9rations, \u00e0 La Presse.<\/p>\n<\/blockquote>\n<p>Atelier Direct La Presse est un outil compl\u00e9mentaire \u00e0 l\u2019offre publicitaire diversifi\u00e9e du m\u00e9dia d\u2019information qui rejoint pr\u00e8s de 4 millions de lecteurs chaque mois. La plateforme, d\u2019une grande simplicit\u00e9 d\u2019utilisation, propose deux formats : un format natif sur mesure et des banni\u00e8res standards (double \u00eelot et \u00eelot). Des options de ciblage sont aussi offertes, que ce soit par zone g\u00e9ographique ou par champ d\u2019int\u00e9r\u00eat (affaires, alimentation, famille, maison, voyage, etc.).<\/p>\n<p>Pour lancer une campagne marketing efficace sur cette plateforme, l\u2019annonceur doit simplement d\u00e9terminer la p\u00e9riode qu\u2019il vise et son budget, cibler son audience, puis cr\u00e9er et t\u00e9l\u00e9verser ses formats publicitaires, et ensuite suivre les indicateurs de performance pour ainsi maximiser ses investissements.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019\u00e9tait important pour nous de simplifier le processus de cr\u00e9ation de campagnes afin de le rendre accessible aux personnes \u00e0 la t\u00eate de PME (petites et moyennes entreprises), qui manquent souvent de temps et de ressources pour g\u00e9rer leurs campagnes marketing. Avec Atelier Direct La Presse, ces propri\u00e9taires peuvent ainsi \u00eatre autonomes, r\u00e9pondre \u00e0 leurs besoins publicitaires et atteindre leurs objectifs\u2009d\u2019affaires \u00bb, poursuit Patrick Salois.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102356\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-lance-une-nouvelle-plateforme-publicitaire-en-libre-service\/\"  data-item_title=\"La Presse lance une nouvelle plateforme publicitaire en libre-service\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-1024x676.png\"  data-item_date=\"2024-01-31T14:21:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Presse lance une nouvelle plateforme publicitaire en libre-service, Atelier Direct La Presse, qui permet aux annonceurs de d\u00e9ployer, en quelques clics, des campagnes marketing dans l\u2019\u00e9cosyst\u00e8me de La Presse. Accessible en tout temps, cette plateforme permet \u00e9galement aux entreprises de suivre et d\u2019optimiser leurs r\u00e9sultats en temps r\u00e9el.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102356\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-lance-une-nouvelle-plateforme-publicitaire-en-libre-service\/\"  data-item_title=\"La Presse lance une nouvelle plateforme publicitaire en libre-service\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/01\/unnamed-10-1024x676.png\"  data-item_date=\"2024-01-31T14:21:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[506],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102356"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102356"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102356\/revisions"}],"predecessor-version":[{"id":102367,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102356\/revisions\/102367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102366"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}