{"id":102468,"date":"2024-02-07T16:23:31","date_gmt":"2024-02-07T21:23:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102468"},"modified":"2024-02-07T16:23:35","modified_gmt":"2024-02-07T21:23:35","slug":"laca-amorce-un-processus-de-demande-dinformation-pour-levaluation-multimedia","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laca-amorce-un-processus-de-demande-dinformation-pour-levaluation-multimedia\/","title":{"rendered":"L\u2019ACA amorce un processus de demande d\u2019information pour l\u2019\u00e9valuation multim\u00e9dia"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"268\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-1024x268.png\" alt=\"\" class=\"wp-image-102469\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-1024x268.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-300x78.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-768x201.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-1536x402.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour.png 1595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>7 f\u00e9vrier 2024<\/p>\n<p><strong>L\u2019ACA vient d\u2019annoncer qu\u2019elle amorce le processus d\u2019\u00e9mission d\u2019une demande d\u2019information (RFI) qui permettra de trouver une solution sectorielle pour l\u2019\u00e9valuation multim\u00e9dia, en commen\u00e7ant par l\u2019\u00e9valuation vid\u00e9o multiplateforme.<\/strong><\/p>\n<p>Cette annonce fait suite \u00e0 l\u2019ach\u00e8vement r\u00e9cent du mandat confi\u00e9 au Groupe consultatif sur la mesure de l\u2019industrie (IMAG), connu sous le nom de Projet Vista. Sous la direction du comit\u00e9 ex\u00e9cutif du IMAG, le projet Vista a r\u00e9uni des membres de l\u2019industrie canadienne des m\u00e9dias pour traiter des besoins des annonceurs et des agences en mati\u00e8re d\u2019\u00e9valuation vid\u00e9o multiplateforme, et pour estimer les capacit\u00e9s des fournisseurs de m\u00e9dias \u00e0 r\u00e9pondre \u00e0 ces<br \/>besoins.<\/p>\n<p>Judy Davey a comment\u00e9 la d\u00e9cision de l\u2019ACA de diriger une RFI \u00e0 travers l\u2019industrie, en d\u00e9clarant :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Le travail du IMAG t\u00e9moigne abondamment de la puissance de la collaboration entre les principaux intervenants et principales associations de notre industrie. Nous sommes fiers d\u2019avoir particip\u00e9 \u00e0 cette d\u00e9cision historique de r\u00e9pondre aux besoins changeants de l\u2019industrie actuelle des m\u00e9dias, tout en gardant un \u0153il sur l\u2019avenir. Nous remercions nos copr\u00e9sidentes Catherine MacLeod et Jennifer Holgate pour leur contribution \u00e0 la production du rapport final du IMAG, lequel servira d\u00e9sormais de pr\u00e9mices de base pour les exigences que nous devons satisfaire alors que nous amor\u00e7ons le processus de demande d\u2019information. \u00bb<\/p>\n<\/blockquote>\n<p>Afin d\u2019assurer une RFI efficace et efficiente, qui devrait d\u00e9buter au cours des prochains mois, l\u2019ACA fait appel au soutien d\u2019intervenants de l\u2019industrie ayant une expertise technique avanc\u00e9e et une vaste exp\u00e9rience en gestion de projet.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102468\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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multim\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/cropped-ACA-FR-logo-colour-1024x268.png\"  data-item_date=\"2024-02-07T16:23:31-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ACA vient d\u2019annoncer qu\u2019elle amorce le processus d\u2019\u00e9mission d\u2019une demande d\u2019information (RFI) qui permettra de trouver une solution sectorielle pour l\u2019\u00e9valuation multim\u00e9dia, en commen\u00e7ant par l\u2019\u00e9valuation vid\u00e9o multiplateforme.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102468\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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