{"id":102550,"date":"2024-02-13T07:48:37","date_gmt":"2024-02-13T12:48:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102550"},"modified":"2024-02-13T07:48:41","modified_gmt":"2024-02-13T12:48:41","slug":"lancement-de-la-nouvelle-edition-du-concours-tactil","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lancement-de-la-nouvelle-edition-du-concours-tactil\/","title":{"rendered":"Lancement de la nouvelle \u00e9dition du concours TACTIL"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-1024x535.png\" alt=\"\" class=\"wp-image-102551\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-1024x535.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-768x401.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 f\u00e9vrier 2024<\/p>\n<p><strong>Le<a href=\"https:\/\/tactil.lapresse.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\"> concours publicitaire TACTIL<\/a> est de retour. La Presse souhaite souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing en les invitant \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/strong><\/p>\n<p>Jusqu\u2019au 19 avril \u00e0 minuit, les cr\u00e9ateurs de publicit\u00e9s interactives et contenu de marque pourront s\u2019inscrire au concours. Pour \u00eatre admissibles, les pi\u00e8ces soumises devront avoir \u00e9t\u00e9 publi\u00e9es dans La Presse+ entre le 1<sup>er<\/sup>&nbsp;janvier et le 31 d\u00e9cembre 2023.<\/p>\n<p>Le concours TACTIL 2024 est ouvert aux agences, annonceurs et pigistes. Un m\u00eame concurrent peut pr\u00e9senter jusqu\u2019\u00e0 cinq (5) pi\u00e8ces par cat\u00e9gorie au concours.<\/p>\n<p>Cette ann\u00e9e, les participants courent la chance de remporter un iPad Pro accompagn\u00e9 de Apple Pencil, en plus d\u2019une campagne m\u00e9dia sur les plateformes de La Presse d\u2019une valeur de 20 000 $.<\/p>\n<p><strong>Le jury 2024<\/strong><\/p>\n<p>Pour \u00e9valuer les candidatures et s\u00e9lectionner les gagnants, le jury sera compos\u00e9 de neuf professionnels \u0153uvrant en marketing et publicit\u00e9.<\/p>\n<p><strong>Pr\u00e9sident \u2013 Luis Areas, vice-pr\u00e9sident, Strat\u00e9gie de canaux, associ\u00e9, Cartier<\/strong><br \/>Nicolas Trudelle, conseiller marketing, Beneva<br \/>Nick Henderson, vice-pr\u00e9sident, Performance, Dentsu<br \/>Dahlia Trin-Vi\u00eat, vice-pr\u00e9sidente, M\u00e9dia, Glassroom<br \/>Marl\u00e8ne Hins, vice-pr\u00e9sidente, Marketing et innovation, Lassonde<br \/>Anne-Sophie Collins, directrice m\u00e9dia, Dialekta<br \/>Sophie-Annick Vall\u00e9e, associ\u00e9e, vice-pr\u00e9sidente, Strat\u00e9gie, LG2<br \/>Sarah Boucher, strat\u00e8ge de contenu , La Presse<br \/>Etienne Turcotte, conseiller artistique, La Presse<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102550\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lancement-de-la-nouvelle-edition-du-concours-tactil\/\"  data-item_title=\"Lancement de la nouvelle \u00e9dition du concours TACTIL\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-1024x535.png\"  data-item_date=\"2024-02-13T07:48:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le concours publicitaire TACTIL est de retour. La Presse souhaite souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing en les invitant \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102550\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lancement-de-la-nouvelle-edition-du-concours-tactil\/\"  data-item_title=\"Lancement de la nouvelle \u00e9dition du concours TACTIL\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/unnamed-11-1024x535.png\"  data-item_date=\"2024-02-13T07:48:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[667],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102550"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102550"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102550\/revisions"}],"predecessor-version":[{"id":102552,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102550\/revisions\/102552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102551"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}