{"id":102582,"date":"2024-02-13T17:37:29","date_gmt":"2024-02-13T22:37:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102582"},"modified":"2024-02-13T17:43:40","modified_gmt":"2024-02-13T22:43:40","slug":"hema-quebec-et-sid-lee-semparent-de-linkedin-pour-recruter-des-donneurs-de-plasma","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hema-quebec-et-sid-lee-semparent-de-linkedin-pour-recruter-des-donneurs-de-plasma\/","title":{"rendered":"H\u00e9ma-Qu\u00e9bec et Sid Lee s\u2019emparent de LinkedIn pour recruter des donneurs de plasma"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn-1024x576.png\" alt=\"\" class=\"wp-image-102583\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/2.-Sid-Lee_He\u0301ma-Que\u0301bec_Don-de-plasma-LinkedIn.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12  f\u00e9vrier 2024<\/p>\n<p><strong>Avec la complicit\u00e9 de Sid Lee, H\u00e9ma-Qu\u00e9bec met \u00e0 profit une fonction du r\u00e9seau social professionnel LinkedIn pour attirer l\u2019attention sur un poste crucial \u00e0 combler pour la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise : celui de donneur ou donneuse de plasma.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est un des moyens cr\u00e9atifs sur lesquels nous misons pour donner <a href=\"https:\/\/www.lapresse.ca\/dialogue\/opinions\/2023-09-28\/une-main-tendue-a-la-population.php\" target=\"_blank\" rel=\"noreferrer noopener\">suite \u00e0 l\u2019appel de notre Pr\u00e9sidente et chef de la direction<\/a> afin d\u2019am\u00e9liorer l\u2019autosuffisance en plasma au Qu\u00e9bec, souligne Audrey Faucher, Conseill\u00e8re principale marketing de produit &#8211; don de plasma chez H\u00e9ma-Qu\u00e9bec. Le plasma est le composant sanguin dans lequel se trouvent de pr\u00e9cieuses prot\u00e9ines, comme les immunoglobulines, qui sont indispensables \u00e0 la fabrication de m\u00e9dicaments sp\u00e9cialis\u00e9s. Pour r\u00e9pondre \u00e0 la demande grandissante, nous devons constamment recruter des donneurs et donneuses. C\u2019est un peu comme commencer une nouvelle carri\u00e8re! \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sid Lee I H\u00e9ma-Qu\u00e9bec Plasma - LinkedIn Results\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/baPre8jnr5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>L\u2019\u00e9quipe de cr\u00e9ation de Sid Lee a collabor\u00e9 \u00e9troitement avec H\u00e9ma-Qu\u00e9bec pour exploiter de mani\u00e8re innovante la plateforme LinkedIn. L\u2019objectif principal \u00e9tait simple : augmenter le nombre de rendez-vous pris pour les dons de plasma tout en int\u00e9grant cette action dans la routine quotidienne des personnes. En ciblant la communaut\u00e9 qualifi\u00e9e de LinkedIn, compos\u00e9e de personnes altruistes et disciplin\u00e9es, d\u00e9j\u00e0 habitu\u00e9es \u00e0 une structure de vie organis\u00e9e, l\u2019initiative vise \u00e0 stimuler la participation r\u00e9guli\u00e8re au don de plasma.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>LinkedIn est la plateforme pour se mettre de l\u2019avant aupr\u00e8s de son r\u00e9seau. Qu\u2019on soit \u00e0 l\u2019aise ou non, tout le monde joue un peu le jeu. Comme les changements de postes dominent notre fil et qu\u2019on est conditionn\u00e9 \u00e0 les lire et y r\u00e9agir, le simple fait de d\u00e9tourner le narratif habituel d\u00e9tonne \u00bb, explique L\u00e9a Dub\u00e9, Conceptrice-r\u00e9dactrice chez Sid Lee.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sid Lee I H\u00e9ma-Qu\u00e9bec Plasma x LinkedIn\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/COSHGD08bsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est quand m\u00eame difficile d\u2019\u00eatre cynique devant un tel engagement, ajoute Justine Bouchard, Directrice artistique chez Sid Lee. S\u2019il y a bien un poste important dans la soci\u00e9t\u00e9, qui m\u00e9rite un petit c\u0153ur, c\u2019est bien celui de donneur ou donneuse de plasma. \u00bb<\/p>\n<\/blockquote>\n<p>Depuis le 9 janvier, de nombreuses personnalit\u00e9s du monde des affaires ont fi\u00e8rement affich\u00e9 leur \u00ab nouveau poste \u00bb. Martin Gauthier, PDG de Sid Lee au Canada, s\u2019est \u00e9galement engag\u00e9 dans ce nouveau r\u00f4le. L\u2019approche suscite des r\u00e9actions positives et contribue \u00e0 changer la perception de cette action b\u00e9n\u00e9vole qui consiste \u00e0 r\u00e9ellement faire le don de soi.<\/p>\n<p>H\u00e9ma-Qu\u00e9bec estime que la prise de rendez-vous pour le don de plasma, pour la p\u00e9riode d\u2019une semaine ayant d\u00e9but\u00e9 le mardi 9 janvier 2024, a augment\u00e9 d\u2019environ 45 % comparativement \u00e0 la moyenne des semaines de l\u2019automne 2023. L\u2019initiative a g\u00e9n\u00e9r\u00e9 plus de 200 000 impressions, et a surtout contribu\u00e9 \u00e0 am\u00e9liorer l\u2019autosuffisance au Qu\u00e9bec.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client : H\u00e9ma-Qu\u00e9bec<\/li>\n<li>Vice-Pr\u00e9sidente \u00e0 l\u2019exp\u00e9rience client\u00e8le et aux communications : Genevi\u00e8ve LeBrun<\/li>\n<li>Directrice strat\u00e9gie marketing et image de marque : Catherine Viau<\/li>\n<li>Conseill\u00e8re principale marketing \u2013 Don de plasma : Audrey Faucher<\/li>\n<li>Coordonnatrice marketing de produit \u2013 Don de plasma : Christina Smith<\/li>\n<li>Conseill\u00e8re principale marketing num\u00e9rique : Mounia Serhrouchni<\/li>\n<li>Charg\u00e9 des m\u00e9dias sociaux : Marc-Antoine Turcotte<\/li>\n<li>Agence de cr\u00e9ation : Sid Lee<\/li>\n<li>Directeur de cr\u00e9ation ex\u00e9cutif : Alex Bernier<\/li>\n<li>Directrice de cr\u00e9ation : Julie Desrochers<\/li>\n<li>Directrice artistique : Justine Bouchard<\/li>\n<li>Concepteur-r\u00e9dacteur : Alex Lachapelle, L\u00e9a Dub\u00e9<\/li>\n<li>Strat\u00e8ge s\u00e9nior : Nicolas Picard<\/li>\n<li>Directrice de groupe conseil : Claire Pouly<\/li>\n<li>Directrice conseil : Laura Willig<\/li>\n<li>Coordonnatrice service-conseil : Sandrine Roussin<\/li>\n<li>Productrice ex\u00e9cutive : M\u00e9lanie Bazinet<\/li>\n<li>Productrice : Billie Dor\u00e9<\/li>\n<li>R\u00e9alisateur et montage : Hugo Beaupr\u00e9<\/li>\n<li>Cheffe des relations m\u00e9dia : Pauline Lazarus<\/li>\n<li>Directrice de compte PR et marketing d\u2019influence : Laeticia Harty<\/li>\n<li>Coordonnatrice PR et marketing d\u2019influence : Marie Stuart-Morency<\/li>\n<li>Agence M\u00e9dia : Tam-Tam\\TBWA<\/li>\n<li>Directrice m\u00e9dia num\u00e9rique : St\u00e9phanie Bouchard<\/li>\n<li>Strat\u00e8ge num\u00e9rique : Marion Belrepayre<\/li>\n<li>Strat\u00e8ge m\u00e9dia 360 : Isabelle Pelletier<\/li>\n<\/ul>\n<div class=\"likebtn_container\" 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