{"id":102646,"date":"2024-02-21T07:10:13","date_gmt":"2024-02-21T12:10:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102646"},"modified":"2024-02-21T07:10:17","modified_gmt":"2024-02-21T12:10:17","slug":"tourisme-montreal-omnicom-et-fuel-digital-media-invitent-les-franciliens-a-visiter-le-quebec-cet-hiver","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-omnicom-et-fuel-digital-media-invitent-les-franciliens-a-visiter-le-quebec-cet-hiver\/","title":{"rendered":"Tourisme Montr\u00e9al, Omnicom et Fuel Digital Media invitent les Franciliens \u00e0 visiter le Qu\u00e9bec cet hiver"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"490\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-1024x490.jpg\" alt=\"\" class=\"wp-image-102647\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-1024x490.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-300x143.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-768x367.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-1536x734.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301.jpg 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Tourisme Montr\u00e9al, en collaboration avec cinq associations touristiques r\u00e9gionales et l\u2019agence Omnicom, ont mandat\u00e9 Fuel Digital Media et son partenaire LeMonde.fr afin d\u2019encourager les Franciliens\u00a0\u00e0 choisir le Qu\u00e9bec pour leurs vacances hivernales.<\/strong><\/p>\n<p>D\u2019abord pour un s\u00e9jour \u00e0 Montr\u00e9al, en vue de go\u00fbter \u00e0 son caract\u00e8re unique et festif, pour partir ensuite \u00e0 la d\u00e9couverte des charmes et des saveurs des Laurentides, de Lanaudi\u00e8re, de la Mont\u00e9r\u00e9gie, des Cantons-de-l\u2019Est et de l\u2019Outaouais.<\/p>\n<p>D\u00e9ploy\u00e9e en novembre et d\u00e9cembre 2023, cette campagne de contenu \u00e9tait compos\u00e9e de six carrousels th\u00e9matiques, soit un carrousel pour chacune des six destinations participantes. Une vari\u00e9t\u00e9 d\u2019initiatives d\u2019amplification ont \u00e9t\u00e9 employ\u00e9es pour rediriger les r\u00e9sidents de l\u2019\u00cele-de-France vers les contenus de la campagne.<\/p>\n<p>Inspir\u00e9e des codes de navigation du mobile, chaque carrousel comprend entre 7 et 11 \u00e9crans que l\u2019usager fait d\u00e9filer par un balayage \u00e0 gauche sur mobile, ou d\u2019un clic de souris sur desktop.<\/p>\n<p>Captivants, informatifs et bien illustr\u00e9s, les carrousels offrent une exp\u00e9rience d\u2019exploration ludique des plus attrayantes, contribuant ainsi \u00e0 conserver l\u2019attention et l\u2019engagement des usagers du d\u00e9but \u00e0 la fin.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne de contenu s\u2019est vraiment distingu\u00e9e, tant par les performances enregistr\u00e9es que par son format divertissant et innovant\u00a0\u00bb explique Alain L\u00e9veill\u00e9, directeur solutions de contenu chez Fuel Digital Media. \u00ab\u00a0Au total, pr\u00e8s de 80\u00a0000 usagers de l\u2019\u00cele-de-France ont \u00e9t\u00e9 expos\u00e9s aux charmes et attributs des six associations touristiques participantes si bien qu\u2019aujourd\u2019hui, certains d\u2019entre eux sont possiblement d\u00e9j\u00e0 en visite au Qu\u00e9bec \u00bb conclut-il.<\/p>\n<\/blockquote>\n<p>Les six carrousels de la campagne sont toujours accessibles, <a href=\"https:\/\/le-quebec-en-hiver.lemonde.fr\/montreal-ville-de-lumiere.html#1\" target=\"_blank\" rel=\"noreferrer noopener\">dont celui de Tourisme Montr\u00e9al disponible ici<\/a>.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102646\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-1024x490.jpg\"  data-item_date=\"2024-02-21T07:10:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tourisme Montr\u00e9al, en collaboration avec cinq associations touristiques r\u00e9gionales et l\u2019agence Omnicom, ont mandat\u00e9 Fuel Digital Media et son partenaire LeMonde.fr afin d\u2019encourager les Franciliens \u00e0 choisir le Qu\u00e9bec pour leurs vacances hivernales.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102646\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  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Montr\u00e9al, Omnicom et Fuel Digital Media invitent les Franciliens \u00e0 visiter le Qu\u00e9bec cet hiver\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Image-2_Communique\u0301-1024x490.jpg\"  data-item_date=\"2024-02-21T07:10:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr 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