{"id":102688,"date":"2024-02-22T08:58:59","date_gmt":"2024-02-22T13:58:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102688"},"modified":"2024-02-22T08:59:03","modified_gmt":"2024-02-22T13:59:03","slug":"lg2-signe-la-nouvelle-campagne-de-beneva","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-beneva\/","title":{"rendered":"LG2 signe la nouvelle campagne de Beneva"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"747\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-1024x747.jpg\" alt=\"\" class=\"wp-image-102691\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-1024x747.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-300x219.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-768x560.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 f\u00e9vrier 2024<\/p>\n<p><strong>Beneva, en collaboration avec LG2, continue de se d\u00e9marquer dans la cat\u00e9gorie de l\u2019assurance en d\u00e9voilant sa campagne de d\u00e9but d\u2019ann\u00e9e qui met en lumi\u00e8re l\u2019essence humaine de son \u00e9quipe. Contrairement \u00e0 une simple promesse de bienveillance, Beneva d\u00e9montre \u00e0 travers cette offensive \u00e0 la tonalit\u00e9 sympathique que ses employ\u00e9\u00b7es sont intrins\u00e8quement du bon monde non seulement au sein de l&rsquo;entreprise, mais aussi dans leur vie quotidienne en dehors du bureau.<\/strong><\/p>\n<p>On y suit notamment deux employ\u00e9s de Beneva lors de leur retour \u00e0 la maison apr\u00e8s une journ\u00e9e de travail, illustrant comment ils r\u00e9pandent la bienveillance autour d&rsquo;eux de mani\u00e8re spontan\u00e9e. La campagne bilingue capture l\u2019humanit\u00e9 de Beneva, avec une approche qui ne se prend pas au s\u00e9rieux, refl\u00e9tant la nature authentique et chaleureuse des employ\u00e9\u00b7es.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2024_Beneva_6-330458.jpg\" alt=\"beneva 6\"\/><\/figure>\n<p>Diffus\u00e9e sur divers canaux jusqu\u2019au printemps, la campagne se d\u00e9cline \u00e0 la t\u00e9l\u00e9vision et \u00e0 la radio, en ligne, en affichage ext\u00e9rieur de proximit\u00e9 et en super panneaux ainsi qu\u2019en m\u00e9dias num\u00e9riques.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2024_Beneva_5-330455.jpg\" alt=\"beneva 5\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2024_Beneva_3-330449.jpg\" alt=\"beneva 3\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2024_Beneva_2-330446.jpg\" alt=\"beneva 2\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2024_Beneva_1-330443.jpg\" alt=\"beneva 1\"\/><\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><br \/>Client :\u00a0Beneva\u00a0&#8211; Julien Marteau, Jos\u00e9e Bahl-Vaillancourt, Sonia Girouard, Annick Grondin, Louis-Philippe Roux, St\u00e9phane Morency<br \/>Agence interne : Priscilla Tremblay, M\u00e9lanie Charron, Julien Gagnon, Guillaume Guit\u00e9, Marie-Claude Trudel, Ren\u00e9 Joyal, Simon Piliguian, Marie Valli\u00e8res, Sofie-Jeanne Gagn\u00e9 Fortin<br \/>Direction de cr\u00e9ation : \u00c9ric Chavagnac<br \/>Conception-r\u00e9daction : Marc-Andr\u00e9 Lafrance<br \/>Direction artistique : Jean-Simon Charland<br \/>Strat\u00e9gie : Charlotte Arsenault<br \/>Conseil : Marie-Christine Hupp\u00e9, Camille Savard, Anne-Ren\u00e9e Turcotte, Laurie Slater<br \/>Production d\u2019agence : Julie Lorazo<br \/>R\u00e9alisation : Cin\u00e9lande \/ Jean-Fran\u00e7ois Asselin<br \/>Maison de prod. \/ Production : Cin\u00e9lande \/ Sophie G\u00e9rard , C\u00e9line Courtois, Chlo\u00e9 Valiquette<br \/>Direction de la photographie : Steve Danyluk<br \/>Montage : Post 430 \/ Mathieu Lebel<br \/>Post-production : Post 430 \/ \u00c9ric Bolduc<br \/>Studio de son \/ Ing\u00e9nierie : Circonflex<br \/>Colorisation : Arketype \/ Simon Boisx<br \/>Online :\u00a0Post 430\/ \u00c9tienne Beaupr\u00e9, Philippe Lessard<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102688\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-beneva\/\"  data-item_title=\"LG2 signe la nouvelle campagne de Beneva\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-1024x747.jpg\"  data-item_date=\"2024-02-22T08:58:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beneva, en collaboration avec LG2, continue de se d\u00e9marquer dans la cat\u00e9gorie de l\u2019assurance en d\u00e9voilant sa campagne de d\u00e9but d\u2019ann\u00e9e qui met en lumi\u00e8re l\u2019essence humaine de son \u00e9quipe. Contrairement \u00e0 une simple promesse de bienveillance, Beneva d\u00e9montre \u00e0 travers cette offensive \u00e0 la tonalit\u00e9 sympathique que ses employ\u00e9\u00b7es sont intrins\u00e8quement du bon monde non seulement au sein de l&rsquo;entreprise, mais aussi dans leur vie quotidienne en dehors du bureau.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102688\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-beneva\/\"  data-item_title=\"LG2 signe la nouvelle campagne de Beneva\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Beneva_1200x875-1024x747.jpg\"  data-item_date=\"2024-02-22T08:58:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102688"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102688"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102688\/revisions"}],"predecessor-version":[{"id":102692,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102688\/revisions\/102692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102691"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}