{"id":102733,"date":"2024-02-23T15:34:55","date_gmt":"2024-02-23T20:34:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102733"},"modified":"2024-02-23T15:34:59","modified_gmt":"2024-02-23T20:34:59","slug":"ron-lund-president-et-chef-de-la-direction-de-lassociation-canadienne-des-annonceurs-prend-sa-retraite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ron-lund-president-et-chef-de-la-direction-de-lassociation-canadienne-des-annonceurs-prend-sa-retraite\/","title":{"rendered":"Ron Lund, pr\u00e9sident et chef de la direction de l\u2019Association canadienne des annonceurs prend sa retraite"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-1024x512.jpg\" alt=\"\" class=\"wp-image-102735\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Ron-Lund-headshot-circle-330710-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 f\u00e9vrier 2024<\/p>\n<p><strong>Apr\u00e8s plus de 20 ans aux commandes, Ron Lund, pr\u00e9sident et chef de la direction de l\u2019Association canadienne des annonceurs (ACA), a annonc\u00e9 sa d\u00e9cision de prendre sa retraite \u00e0 la fin du mois de f\u00e9vrier 2024.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette d\u00e9cision s\u2019accompagne d\u2019\u00e9motions nuanc\u00e9es, mais apr\u00e8s plusieurs mois de r\u00e9flexion, il est devenu clair que le moment \u00e9tait venu pour moi de confier le leadership de cette organisation tr\u00e8s v\u00e9n\u00e9r\u00e9e \u00e0 une autre personne pour que la marque ACA continue de grandir dans ce monde postpand\u00e9mique \u00bb, a d\u00e9clar\u00e9 M. Lund.<\/p>\n<\/blockquote>\n<p>Au fil des ans, les r\u00e9alisations de Ron Lund ont \u00e9t\u00e9 \u00e0 la fois nombreuses et significatives. Bien que la liste qui suit ne soit nullement exhaustive, nommons entre toutes ses r\u00e9alisations la direction de nombreux dossiers visant \u00e0 d\u00e9fendre vigoureusement les droits des annonceurs \u00e0 commercialiser leurs produits et services l\u00e9gaux de mani\u00e8re responsable; le plus notable d\u2019entre eux \u00e9tant celui pour s\u2019assurer que les entreprises d\u2019aliments et de boissons conservent leur \u00ab licence \u00bb pour diriger la publicit\u00e9 de leurs produits aux adultes.<\/p>\n<p>Ron a aussi travaill\u00e9 sans rel\u00e2che pour garantir un march\u00e9 publicitaire transparent et responsable. Son h\u00e9ritage se perp\u00e9tue non seulement dans le travail de l\u2019ACA, mais aussi par l\u2019entremise des organisations de l\u2019industrie aupr\u00e8s desquelles il a jou\u00e9 un r\u00f4le cl\u00e9 dans leur fondation, notamment le Bureau de la publicit\u00e9 interactive du Canada (IAB), le Conseil canadien de la commandite (SMCC) et l\u2019Alliance canadienne de la publicit\u00e9 num\u00e9rique (DAAC).<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est avec regret, mais avec nos meilleurs v\u0153ux, que nous voyons Ron partir pour cette retraite bien m\u00e9rit\u00e9e \u00bb, a d\u00e9clar\u00e9 Moya Brown, pr\u00e9sidente de l\u2019ACA au nom du conseil d\u2019administration. \u00ab Le d\u00e9part de Ron marque la fin d\u2019une \u00e9poque pour l\u2019ACA et toute l\u2019industrie. Pendant que nous amor\u00e7ons cette transition, soyez assur\u00e9 que les services aux membres de l\u2019ACA et les initiatives cl\u00e9s de l\u2019industrie demeurent bien ma\u00eetris\u00e9es et g\u00e9r\u00e9es par la comp\u00e9tente \u00e9quipe de l\u2019ACA qui a les choses en mains \u00bb, ajoute Moya. <\/p>\n<\/blockquote>\n<p>Esther Benzie, ancienne membre du conseil d\u2019administration et leader du marketing tr\u00e8s respect\u00e9e, se joindra \u00e0 l\u2019\u00e9quipe en tant que conseill\u00e8re int\u00e9rimaire pour l\u2019ACA jusqu\u2019\u00e0 ce que le successeur de Ron soit annonc\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102733\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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