{"id":102737,"date":"2024-02-23T15:42:48","date_gmt":"2024-02-23T20:42:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102737"},"modified":"2024-02-23T15:42:51","modified_gmt":"2024-02-23T20:42:51","slug":"lg2-detourne-le-marketing-dinfluence-pour-soutenir-dans-la-rue","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-detourne-le-marketing-dinfluence-pour-soutenir-dans-la-rue\/","title":{"rendered":"LG2 d\u00e9tourne le marketing d\u2019influence pour soutenir Dans la rue"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-1024x512.jpg\" alt=\"\" class=\"wp-image-102738\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 f\u00e9vrier 2024<\/p>\n<p><strong>Dans la rue, en collaboration avec LG2, lance une initiative d\u2019influence pour venir en aide aux jeunes en situation d\u2019itin\u00e9rance en cette saison hivernale. Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara et Karel Cadoret, des cr\u00e9ateur\u00b7trices de contenu, ont ainsi chang\u00e9 temporairement leur adresse postale aupr\u00e8s des compagnies de v\u00eatements d\u2019hiver pour que leurs colis soient livr\u00e9s \u00e0 l\u2019organisme. <\/strong><\/p>\n<p>Par ce geste, un appel aux dons est encourag\u00e9 tant aupr\u00e8s des influenceur\u00b7euses que de la population. L\u2019initiative Changement d\u2019adresse mise sur la sensibilisation aux besoins grandissants de Dans la rue et de l\u2019\u00e9tat des lieux de l\u2019itin\u00e9rance jeunesse, une r\u00e9alit\u00e9 encore peu connue.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes reconnaissant\u00b7es envers LG2 et les cr\u00e9ateur\u00b7trices de contenu pour cette initiative innovante en soutien \u00e0 Dans la rue. Celle-ci d\u00e9montre une fois de plus la g\u00e9n\u00e9rosit\u00e9 et la solidarit\u00e9 de la population envers les jeunes en situation d\u2019itin\u00e9rance. Gr\u00e2ce \u00e0 cette collaboration, nous pourrons fournir des v\u00eatements chauds aux jeunes, un besoin essentiel en cette saison, contribuant ainsi \u00e0 leur bien-\u00eatre et \u00e0 leur dignit\u00e9. \u00bb affirme Myrlande Myrand, directrice adjointe, pr\u00e9vention, intervention et programmes cliniques, Dans la rue.<\/p>\n<\/blockquote>\n<p>Les donn\u00e9es r\u00e9centes de Dans la rue mettent en lumi\u00e8re l&rsquo;urgence de la situation de l\u2019itin\u00e9rance jeunesse \u00e0 Montr\u00e9al. Au cours de la derni\u00e8re ann\u00e9e, l&rsquo;organisme a en effet enregistr\u00e9 une augmentation significative de la fr\u00e9quentation de ses services, avec notamment 18 200 visites au Centre de jour (une augmentation de 44 %), 22 325 visites \u00e0 la Roulotte (une augmentation de 20 %), 1 690 d\u00e9marches de soutien en sant\u00e9 mentale et physique (une augmentation de 62 %), et 1 125 d\u00e9marches d\u2019h\u00e9bergement (une augmentation de 60 %).<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes fier\u00b7i\u00e8res de collaborer avec Dans la rue pour cette initiative qui d\u00e9montre la puissance de la cr\u00e9ativit\u00e9 et de la solidarit\u00e9. En unissant nos forces, nous pouvons apporter un soutien tangible aux personnes qui en ont le plus besoin dans notre communaut\u00e9, \u00bb ajoute Mireille C\u00f4t\u00e9, associ\u00e9e et pr\u00e9sidente du bureau de Qu\u00e9bec, LG2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102737\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-detourne-le-marketing-dinfluence-pour-soutenir-dans-la-rue\/\"  data-item_title=\"LG2 d\u00e9tourne le marketing d\u2019influence pour soutenir Dans la rue\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-1024x512.jpg\"  data-item_date=\"2024-02-23T15:42:48-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans la rue, en collaboration avec LG2, lance une initiative d\u2019influence pour venir en aide aux jeunes en situation d\u2019itin\u00e9rance en cette saison hivernale. Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara et Karel Cadoret, des cr\u00e9ateur\u00b7trices de contenu, ont ainsi chang\u00e9 temporairement leur adresse postale aupr\u00e8s des compagnies de v\u00eatements d\u2019hiver pour que leurs colis soient livr\u00e9s \u00e0 l\u2019organisme. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102737\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-detourne-le-marketing-dinfluence-pour-soutenir-dans-la-rue\/\"  data-item_title=\"LG2 d\u00e9tourne le marketing d\u2019influence pour soutenir Dans la rue\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/Thumbnails_1400_700px_Plan-de-travail-1-copie-4-1024x512.jpg\"  data-item_date=\"2024-02-23T15:42:48-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102737"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102737"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102737\/revisions"}],"predecessor-version":[{"id":102740,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102737\/revisions\/102740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102738"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}