{"id":102781,"date":"2024-02-28T12:31:56","date_gmt":"2024-02-28T17:31:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102781"},"modified":"2024-02-28T12:32:00","modified_gmt":"2024-02-28T17:32:00","slug":"camp-jefferson-signe-la-nouvelle-offensive-de-koodo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camp-jefferson-signe-la-nouvelle-offensive-de-koodo\/","title":{"rendered":"Camp Jefferson signe la nouvelle offensive de Koodo"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"632\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR-1024x632.jpg\" alt=\"\" class=\"wp-image-102782\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR-1024x632.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR-300x185.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR-768x474.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR-1536x948.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/3_Koodo_Contextual_FR.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 f\u00e9vrier 2024<\/p>\n<p><strong>La nouvelle campagne int\u00e9gr\u00e9e sign\u00e9e Camp Jefferson pr\u00e9sente la nouvelle offre group\u00e9e s\u2019inscrivant dans la plateforme de marque \u00ab&nbsp;Passez \u00e0 la joie&nbsp;\u00bb.<\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 la Pile de joie, les clients de Koodo au Qu\u00e9bec, en Ontario et au Manitoba peuvent combiner ces trois services (forfait mobile, Internet et services de diffusion en continu) sur une seule facture, et r\u00e9aliser des \u00e9conomies mensuelles des plus r\u00e9jouissantes.<\/p>\n<p>Apr\u00e8s le succ\u00e8s du projet pilote men\u00e9 l\u2019automne dernier, Koodo Internet est d\u00e9sormais offert \u00e0 plus de 7&nbsp;millions de foyers au Qu\u00e9bec, en Ontario et au Manitoba. Ceux-ci peuvent ainsi acc\u00e9der \u00e0 un Internet r\u00e9sidentiel illimit\u00e9, sans limitation de la bande passante ni frais d\u2019utilisation exc\u00e9dentaire des donn\u00e9es.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Koodo - Hallway\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CnzJkjiiB6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Le lancement de la Pile de joie est appuy\u00e9 par une joyeuse campagne marketing r\u00e9alis\u00e9e par Camp Jefferson, qui reprend les codes originels de la plateforme de marque. Les couleurs vives et l\u2019esprit ludique de la campagne rappellent le caract\u00e8re distinctif de la plateforme et sa d\u00e9termination \u00e0 r\u00e9pandre la joie.<\/p>\n<p>Tout en mettant de l\u2019avant les attributs cl\u00e9s de l\u2019offre (comme le prix abordable et la fiabilit\u00e9 des services), le volet cr\u00e9atif refl\u00e8te le ton joyeux et ludique qui est devenu la signature de Koodo.<\/p>\n<p>Le coup d\u2019envoi de la campagne a \u00e9t\u00e9 donn\u00e9 avec deux publicit\u00e9s de 15&nbsp;secondes montrant des environnements mornes qui prennent vie gr\u00e2ce \u00e0 Koodo. Dans une des vid\u00e9os, un autobus de ville se change en discoth\u00e8que ambulante avec des bancs en peluche. Dans l\u2019autre, un corridor d\u2019immeuble r\u00e9sidentiel ordinaire se transforme en un univers \u00e9clat\u00e9 aux couleurs vives.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Koodo - Bus\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lTrS1Ca9EAM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La joie semble \u00eatre une denr\u00e9e rare de nos jours, mais la plateforme \u201c&nbsp;Passez \u00e0 la joie&nbsp;\u201d de Koodo en a \u00e0 revendre. Elle porte autant sur la joie que les offres nous procurent que sur celle qu\u2019on ressent quand on obtient ce dont on a besoin&nbsp;\u00bb, explique Julie Nikolic, vice-pr\u00e9sidente et directrice de la cr\u00e9ation chez Camp Jefferson. \u00ab&nbsp;Nous voulons faire sourire les gens \u00e0 chaque point de contact.&nbsp;\u00bb<\/p>\n<\/blockquote>\n<p>Les publicit\u00e9s vid\u00e9o s\u2019accompagnent d\u2019une s\u00e9rie d\u2019affichages \u00e0 haute visibilit\u00e9, notamment plac\u00e9es \u00e0 des emplacements strat\u00e9giques des stations de m\u00e9tro montr\u00e9alaises Berri-UQAM et McGill.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La Pile de joie se veut une r\u00e9ponse au climat \u00e9conomique incertain actuel. Elle combine un service mobile fiable, un service Internet haute vitesse de qualit\u00e9 et le meilleur contenu en continu \u00e0 des prix in\u00e9gal\u00e9s au pays&nbsp;\u00bb, d\u00e9clare Dwayne Benefield, chef des produits&nbsp; TELUS. \u00ab&nbsp;Nos clients sont soucieux d\u2019en obtenir le plus possible pour leur argent. Nous sommes fiers de leur permettre d\u2019investir judicieusement dans un ensemble complet exclusif \u00e0 Koodo, alliant connectivit\u00e9 et divertissement, sans compromettre la qualit\u00e9 des services.&nbsp;\u00bb<\/p>\n<\/blockquote>\n<p>Aussi pratique qu\u2019\u00e9conomique, la Pile de joie propose des ensembles \u00e0 partir de 99&nbsp;$ comprenant des forfaits mobiles abordables, un service Internet r\u00e9sidentiel haute vitesse fiable et rapide avec des donn\u00e9es illimit\u00e9es, ainsi que l\u2019acc\u00e8s \u00e0 EnContinu+, qui rassemble les services de diffusion en continu les plus populaires au Canada, soit Netflix, Disney+ et Amazon Prime.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"642\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR-1024x642.jpg\" alt=\"\" class=\"wp-image-102783\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR-1024x642.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR-768x481.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR-1536x962.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/1_Koodo_OOH_Hero_FR.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>CR\u00c9DITS:<\/p>\n<p>Campagne int\u00e9gr\u00e9e \u00ab&nbsp;Passez \u00e0 la joie&nbsp;\u00bb<\/p>\n<p>Client&nbsp;: Koodo Mobile<\/p>\n<p>Vice-pr\u00e9sidente, Marketing et communications&nbsp;: Lise Doucet<\/p>\n<p>Directrices, Marketing et communications&nbsp;: Isabella Goldberg-Jussup, Risha Raythatha<\/p>\n<p>Directrice principale, Marketing et communications&nbsp;: Rheya Mall<\/p>\n<p>Directrice principale, Marketing et communications num\u00e9riques&nbsp;: Andreina Pirela<\/p>\n<p>Agence&nbsp;: Camp Jefferson<\/p>\n<p>Vice-pr\u00e9sidente et directrice de la cr\u00e9ation&nbsp;: Julie Nikolic<\/p>\n<p>Directeur de la cr\u00e9ation&nbsp;: Mike Blackmore<\/p>\n<p>Directrices de cr\u00e9ation adjointes&nbsp;: Ashley Babcock, Robyn Crummey<\/p>\n<p>Conceptrice-r\u00e9dactrice&nbsp;: Tori Burrows<\/p>\n<p>Conceptrices-r\u00e9dactrices francophones&nbsp;: Fabrice Poirier, Sara Tremblay, Sophie Rh\u00e9aume, Annie Rousseau<\/p>\n<p>Directrice du design&nbsp;: Leah Renihan<\/p>\n<p>Designer&nbsp;: Anna Lew<\/p>\n<p>Directrice, Production int\u00e9gr\u00e9e&nbsp;: Lily Tran<\/p>\n<p>Productrice&nbsp;: Sam Benson<\/p>\n<p>Productrice&nbsp;francophone&nbsp;: Jocelyne Dubuc<\/p>\n<p>Directrice, Production imprim\u00e9e&nbsp;: Dawn-Marie&nbsp;Mills<\/p>\n<p>Pr\u00e9sident&nbsp;: Peter Bolt<\/p>\n<p>Vice-pr\u00e9sidente et directrice principale&nbsp;: Edith Rosa<\/p>\n<p>Vice-pr\u00e9sidente, Strat\u00e9gie&nbsp;: Aviva Frenkel<\/p>\n<p>Directrice, Groupe-conseil&nbsp;: Lora Landriault<\/p>\n<p>Directeur de compte&nbsp;: Matthew Vares<\/p>\n<p>Directrices de compte&nbsp;: Lina Botyrius, Kate Szirmay-Kalos<\/p>\n<p>Directrice de compte&nbsp;francophone&nbsp;: Marie Dangleterre<\/p>\n<p>Agence m\u00e9dia&nbsp;: Jungle M\u00e9dia<\/p>\n<p>Vice-pr\u00e9sident, Planification m\u00e9dia&nbsp;: Stuart Galloway<\/p>\n<p>Directrice, Planification media&nbsp;: Stephanie Aird<\/p>\n<p>Vice-pr\u00e9sidente, Achat m\u00e9dia&nbsp;: Krystal Seymour-Marconi<\/p>\n<p>Associ\u00e9e-directrice&nbsp;: Cindy Drown<\/p>\n<p>Directrice, Achat m\u00e9dia&nbsp;: Kate Clement<\/p>\n<p>Acheteuse, Diffusion au Qu\u00e9bec&nbsp;: Lucy Madjaria<\/p>\n<p>Directrice, Activation num\u00e9rique&nbsp;: Emma Brito<\/p>\n<p>Planificateur m\u00e9dia&nbsp;: Gaurav Vohra<\/p>\n<p>Sp\u00e9cialiste de la performance&nbsp;: Ali Imam<\/p>\n<p>Assistant m\u00e9dia&nbsp;: Duy Anh Nguyen<\/p>\n<p>Maison de production&nbsp;: Revolver Films<\/p>\n<p>R\u00e9alisateur&nbsp;: Scott Cudmore<\/p>\n<p>Producteur ex\u00e9cutif&nbsp;: Richard Cureton<\/p>\n<p>Producteur&nbsp;: Peter Oad<\/p>\n<p>Directeur de la photographie&nbsp;: Michael Leblanc<\/p>\n<p>Designer de production&nbsp;: Katherine Salnek<\/p>\n<p>Montage&nbsp;: Saints Editorial<\/p>\n<p>Monteur&nbsp;: Aaron Dark<\/p>\n<p>Assistant-monteur&nbsp;: George Abraham<\/p>\n<p>Transfert&nbsp;: Darling VFX<\/p>\n<p>Coloriste&nbsp;: Patrick Samaniego<\/p>\n<p>Mise en ligne: Darling VFX<\/p>\n<p>Animateur graphique et infographiste: Lev Bravo<\/p>\n<p>Artiste Flame&nbsp;principal: Paul Binney<\/p>\n<p>Productrice ex\u00e9cutive: Morgan Campbell<\/p>\n<p>Musique et son: TA2 Sound &amp; Music<\/p>\n<p>Directeur, Musique et voix: Drew Frohmann<\/p>\n<p>Directeur de cr\u00e9ation: Drew Frohmann<\/p>\n<p>Producteur musical&nbsp;: Drew Frohmann<\/p>\n<p>Ing\u00e9nieur du son: Adam Ive<\/p>\n<p>Productrice ex\u00e9cutive: Dana Gadsden<\/p>\n<p>Maison de production, version francophone: Audio Z<\/p>\n<p>Ing\u00e9nieur du son: Johan Chacon<\/p>\n<p>D\u00e9veloppeur: Nirmal Rodrigo<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102781\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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Passez \u00e0 la joie \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102781\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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