{"id":102818,"date":"2024-02-29T10:56:21","date_gmt":"2024-02-29T15:56:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102818"},"modified":"2024-02-29T11:00:16","modified_gmt":"2024-02-29T16:00:16","slug":"lg2-et-eco-entreprises-quebec-lancent-bac-impact","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-et-eco-entreprises-quebec-lancent-bac-impact\/","title":{"rendered":"LG2 et \u00c9co Entreprises Qu\u00e9bec lancent Bac Impact"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"671\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-1024x671.jpeg\" alt=\"\" class=\"wp-image-102819\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-1024x671.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-300x197.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-768x503.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-1536x1007.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac.jpeg 1706w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>29 f\u00e9vrier 2024<\/p>\n<p><strong>\u00c9co Entreprises Qu\u00e9bec, en collaboration avec LG2, a lanc\u00e9 en janvier sa nouvelle marque citoyenne: <a href=\"https:\/\/bacimpact.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bac Impact<\/a>. Cette initiative s\u2019inscrit dans la cr\u00e9ation d\u2019une plateforme de marque ainsi qu\u2019une premi\u00e8re campagne de sensibilisation sur l\u2019importance de faire le bon geste de tri \u00e0 la source des mati\u00e8res recyclables. <\/strong><\/p>\n<p>Au c\u0153ur de l\u2019offensive se trouvent deux messages publicitaires jouant avec la mati\u00e8re comme m\u00e9taphore visuelle et montrant la r\u00e9action en cha\u00eene caus\u00e9e par un objet ou une mati\u00e8re ne devant pas faire le chemin jusqu\u2019au centre de tri. De l\u2019affichage web et de proximit\u00e9 ainsi que des messages radio se greffent \u00e0 cette prise de parole de \u00c9co Entreprises Qu\u00e9bec. Tout compte fait, l\u2019impact peut r\u00e9ellement \u00eatre positif, lorsqu\u2019il part d\u2019un geste r\u00e9fl\u00e9chi d\u00e8s l\u2019instant o\u00f9 l\u2019on s\u2019approche du bac.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne de sensibilisation sur l&#039;impact du geste de tri par Bac Impact (Perceuse)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/f2dl38y88Jg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>En tant que leader de la responsabilit\u00e9 \u00e9largie des producteurs (REP), nous poursuivons nos efforts pour conscientiser la population sur l\u2019importance du geste de tri afin d&rsquo;am\u00e9liorer \u00e0 la fois la qualit\u00e9 et la quantit\u00e9 de la mati\u00e8re recyclable achemin\u00e9s vers les centres de tri. Notre nouvelle marque citoyenne, Bac Impact, d\u00e9velopp\u00e9e en collaboration avec LG2, nous permet d\u2019ouvrir le dialogue avec les citoyen\u00b7nes pour mieux les mobiliser et de concr\u00e9tiser les impacts de ce qui se retrouve dans nos bacs, \u00bb d\u00e9clare Isabelle Mass\u00e9, Directrice, communication et marketing par int\u00e9rim, \u00c9co Entreprises Qu\u00e9bec.<\/p>\n<\/blockquote>\n<p>La cr\u00e9ation du nom Bac Impact, son identit\u00e9 visuelle ainsi que sa plateforme de marque sont le reflet d\u2019une grande r\u00e9flexion sur le geste de tri et l\u2019implication citoyenne dans la r\u00e9cup\u00e9ration au Qu\u00e9bec. Facilitant la reconnaissance de la marque, LG2 a ainsi b\u00e2ti un logo en isom\u00e9trie, reprenant les codes, la forme et le bleu royal, couleur de l\u2019iconique bac de r\u00e9cup\u00e9ration. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne de sensibilisation sur l&#039;impact du geste de tri par Bac Impact (Boyau)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2n1DL1vZnAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Les illustrations et les animations suivent aussi ces m\u00eames lignes directrices. La typographie, provenant d\u2019un dessinateur de police de caract\u00e8res qu\u00e9b\u00e9cois, se retrouve sur tous les points de contact, de l\u2019affichage au site web.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>R\u00e9cup\u00e9rer est un geste bien ancr\u00e9 dans nos habitudes, mais en tant que citoyen\u00b7nes, nous devons nous demander comment bien recycler pour valoriser la mati\u00e8re. Avec \u00c9co Entreprises Qu\u00e9bec, LG2 a collabor\u00e9 \u00e0 donner vie \u00e0 une nouvelle marque et la communiquer. Bac Impact refl\u00e8te la transformation du syst\u00e8me de collecte s\u00e9lective, une commodit\u00e9 qui aujourd\u2019hui doit \u00eatre r\u00e9fl\u00e9chie \u00e0 m\u00eame l\u2019\u00e9conomie circulaire par la responsabilisation de tou\u00b7tes. C\u2019est une grande fiert\u00e9 pour nos talents d\u2019avoir contribu\u00e9 \u00e0 ce projet qui rejoint des valeurs fondamentales pour aujourd\u2019hui et demain. \u00bb ajoute Marilou Aubin, associ\u00e9e et vice-pr\u00e9sidente cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"815\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/image-1024x815.jpeg\" alt=\"\" class=\"wp-image-102822\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/image-1024x815.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/image-300x239.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/image-768x612.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/image.jpeg 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102818\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-et-eco-entreprises-quebec-lancent-bac-impact\/\"  data-item_title=\"LG2 et \u00c9co Entreprises Qu\u00e9bec lancent Bac Impact\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-1024x671.jpeg\"  data-item_date=\"2024-02-29T10:56:21-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9co Entreprises Qu\u00e9bec, en collaboration avec LG2, a lanc\u00e9 en janvier sa nouvelle marque citoyenne: Bac Impact. Cette initiative s\u2019inscrit dans la cr\u00e9ation d\u2019une plateforme de marque ainsi qu\u2019une premi\u00e8re campagne de sensibilisation sur l\u2019importance de faire le bon geste de tri \u00e0 la source des mati\u00e8res recyclables. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102818\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-et-eco-entreprises-quebec-lancent-bac-impact\/\"  data-item_title=\"LG2 et \u00c9co Entreprises Qu\u00e9bec lancent Bac Impact\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/02\/bac-1024x671.jpeg\"  data-item_date=\"2024-02-29T10:56:21-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102818"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102818"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102818\/revisions"}],"predecessor-version":[{"id":102827,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102818\/revisions\/102827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102819"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}