{"id":102891,"date":"2024-03-05T16:05:31","date_gmt":"2024-03-05T21:05:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=102891"},"modified":"2024-03-05T16:05:36","modified_gmt":"2024-03-05T21:05:36","slug":"retour-de-la-campagne-aucun-regret-de-isothermic-et-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/retour-de-la-campagne-aucun-regret-de-isothermic-et-sid-lee\/","title":{"rendered":"Retour de la campagne Aucun Regret de Isothermic et Sid Lee"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-1024x576.jpg\" alt=\"\" class=\"wp-image-102892\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 mars 2024<\/p>\n<p><strong>Isothermic est de retour avec une nouvelle campagne qui pr\u00e9sente Nancy, un personnage ayant malheureusement explor\u00e9 les bas fonds du maquillage permanent \u00e0 bas prix. Elle vient nous rappeler l\u2019importance de faire affaire avec de vrais\u00b7es professionnels\u00b7elles pour \u00e9viter de le regretter, quitte \u00e0 investir plus. <\/strong><\/p>\n<p>La publicit\u00e9 de 30 secondes se termine en r\u00e9v\u00e9lant l\u2019identit\u00e9 de celui qui a convaincu Nancy de faire affaire avec Isothermic. Alain, le grand fan de fen\u00eatres Isothermic de la campagne 2023, qui a lui aussi connu un regret suite \u00e0 un mauvais choix de partenaire esth\u00e9tique pour sa greffe de cheveux.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sid Lee I Isothermic - Aucun regret - 30s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Yjyjr27TEVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>On trouvait logique de perp\u00e9tuer la recette qui a fait le succ\u00e8s de la derni\u00e8re campagne, avec un humour qui fait confiance \u00e0 l&rsquo;intelligence des gens. On est content de collaborer avec des clients qui ont le go\u00fbt d\u2019aller l\u00e0. C&rsquo;est payant d&rsquo;avoir de l&rsquo;audace et ils le comprennent. \u00bb, souligne David Lambert, Directeur de cr\u00e9ation chez Sid Lee.<\/p>\n<p>Encore une fois r\u00e9alis\u00e9e par Fran\u00e7ois St-Amant, la nouvelle campagne s\u2019inscrit dans la continuit\u00e9 de la campagne Aucun Regret d\u00e9but\u00e9e en 2023, qui a lanc\u00e9 la collaboration entre Isothermic et Sid Lee. <\/p>\n<p>La campagne se d\u00e9cline en plusieurs formats pour la t\u00e9l\u00e9, le web et les r\u00e9seaux sociaux.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sid Lee I Isothermic - Aucun Regret - 20s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZrOMVfI2Gqc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<p>Client : Isothermic &#8211; David Aubert. Caroline M. Gauthier<br \/>Agence : Sid Lee<br \/>Direction ex\u00e9cutive de cr\u00e9ation : Alex Bernier<br \/>Direction de cr\u00e9ation : David Lambert<br \/>Conception-r\u00e9daction : Myranda Bouchard<br \/>Direction artistique : Dorian Coureau, Sarah Lemire<br \/>Collaboration cr\u00e9ative : F\u00e9lix-Antoine Brunet, Olivier Goulet-Lafond, Alexis Caron-C\u00f4t\u00e9, Jonathan<br \/>Lavoie, Jean-Bernard Bastien<br \/>Direction groupe service-conseil : Claire Pouly<\/p>\n<p>Direction conseil : Laura Willig<br \/>Coordination conseil : Sandrine Roussin<br \/>Strat\u00e9gie : Nicolas Picard<br \/>Production : Joannie Tellier<br \/>Coordination de production : Billie Dor\u00e9<br \/>Production de post-production : Elisa Hernandez<br \/>Montage : Daniel Daigle<br \/>Coloriste : Benoit C\u00f4t\u00e9<br \/>Online : Mathieu Arvisais<br \/>Maison de production : SOMA<br \/>R\u00e9alisation : Fran\u00e7ois St-Amant<br \/>Direction photo : Patrick Morin<br \/>Production : Marc-Antoine Lambert<br \/>Coordination de production : B\u00e9atrice Langlois-Bettez<br \/>Perruquier : Denis Parent, L\u2019\u00e9chevel\u00e9e<br \/>Chef maquilleuse d&rsquo;effets sp\u00e9ciaux : Pamela Goldammer<\/p>\n<p>Studio de son : Lamajeure<br \/>Design sonore : Jacob Gauthier-Robitaille<br \/>M\u00e9dias : Sid Lee M\u00e9dia<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102891\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/retour-de-la-campagne-aucun-regret-de-isothermic-et-sid-lee\/\"  data-item_title=\"Retour de la campagne Aucun Regret de Isothermic et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-1024x576.jpg\"  data-item_date=\"2024-03-05T16:05:31-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Isothermic est de retour avec une nouvelle campagne qui pr\u00e9sente Nancy, un personnage ayant malheureusement explor\u00e9 les bas fonds du maquillage permanent \u00e0 bas prix. Elle vient nous rappeler l\u2019importance de faire affaire avec de vrais\u00b7es professionnels\u00b7elles pour \u00e9viter de le regretter, quitte \u00e0 investir plus. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_102891\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/retour-de-la-campagne-aucun-regret-de-isothermic-et-sid-lee\/\"  data-item_title=\"Retour de la campagne Aucun Regret de Isothermic et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Sid-Lee_Isothermic_Aucun-Regret-1024x576.jpg\"  data-item_date=\"2024-03-05T16:05:31-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":102892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102891"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=102891"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102891\/revisions"}],"predecessor-version":[{"id":102893,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/102891\/revisions\/102893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/102892"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=102891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=102891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=102891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}