{"id":103034,"date":"2024-03-16T11:08:16","date_gmt":"2024-03-16T15:08:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103034"},"modified":"2024-03-16T11:08:20","modified_gmt":"2024-03-16T15:08:20","slug":"cossette-media-choisie-par-decathlon-canada-comme-agence-media-principale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-media-choisie-par-decathlon-canada-comme-agence-media-principale\/","title":{"rendered":"Cossette M\u00e9dia choisie par D\u00e9cathlon Canada comme agence m\u00e9dia principale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media-1024x576.png\" alt=\"\" class=\"wp-image-103035\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/03\/Decathlon-Canada-x-Cossette-Media.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 mars 2024<\/p>\n<p><strong>Cossette M\u00e9dia, agence m\u00e9dia canadienne membre du r\u00e9seau de\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/pluscompany.com\/fr\" target=\"_blank\">Plus Compagnie<\/a>, vient d\u2019annoncer qu\u2019apr\u00e8s un processus de demande de propositions (RFP) approfondi, D\u00e9cathlon Canada, leader mondial de la distribution d\u2019articles de sport, l\u2019a s\u00e9lectionn\u00e9e \u00e0 titre d\u2019agence m\u00e9dia de r\u00e9f\u00e9rence.\u00a0<\/strong><\/p>\n<p>Dans le cadre de ce partenariat, Cossette M\u00e9dia assumera un r\u00f4le cl\u00e9 dans l\u2019accompagnement strat\u00e9gique m\u00e9dia et le d\u00e9veloppement de la marque&nbsp;D\u00e9cathlon Canada \u00e0 l\u2019\u00e9chelle nationale&nbsp;dans des initiatives de communication innovantes et cibl\u00e9es. L&rsquo;agence sera charg\u00e9e de la planification et de l\u2019ex\u00e9cution de la strat\u00e9gie m\u00e9dia de la marque, y compris le d\u00e9veloppement de campagnes m\u00e9dia percutantes, l\u2019achat d\u2019espaces publicitaires, ainsi que l&rsquo;analyse des performances et l\u2019optimisation continue des investissements marketing.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes extr\u00eamement enthousiastes \u00e0 l\u2019id\u00e9e de notre partenariat avec les \u00e9quipes de\u00a0D\u00e9cathlon\u00a0Canada \u00bb, affirme\u00a0Karine Courtemanche, vice-pr\u00e9sidente principale chez Plus Compagnie Canada et pr\u00e9sidente de la division m\u00e9dia.\u00a0\u00ab Avec\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/pluscompany.com\/fr\/nouvelles\/plus-compagnie-annonce-plus-aios-le-systeme-tout-en-un-intelligent-pour-le-marketing\" target=\"_blank\">Plus AIOS<\/a>\u00a0(notre nouvelle solution d\u2019intelligence pr\u00e9dictive pour le marketing) comme pilier central, Cossette M\u00e9dia est \u00e9quip\u00e9e pour offrir une valeur ajout\u00e9e inestimable \u00e0 la strat\u00e9gie m\u00e9dia de\u00a0D\u00e9cathlon\u00a0Canada en pla\u00e7ant la donn\u00e9e au c\u0153ur de chaque d\u00e9cision. Nous sommes fiers de notre expertise locale, et nous sommes impatients de jouer un r\u00f4le cl\u00e9 dans l\u2019expansion de la marque et l\u2019ouverture de nouveaux magasins \u00e0 travers le Canada.\u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravis d\u2019entamer notre collaboration strat\u00e9gique avec Cossette M\u00e9dia \u00bb, mentionne\u00a0Philippe Gari\u00e9py, responsable de la marque\u00a0chez\u00a0D\u00e9cathlon\u00a0Canada\u00a0<em>.<\/em>\u00a0\u00ab Son expertise en strat\u00e9gie et sa capacit\u00e9 \u00e0 fournir des solutions novatrices nous permettront d&rsquo;optimiser intelligemment notre performance marketing. Ensemble, nous sommes d\u00e9termin\u00e9s \u00e0 atteindre de nouveaux sommets et \u00e0 assurer le succ\u00e8s continu de\u00a0D\u00e9cathlon\u00a0sur le march\u00e9 canadien. \u00bb<\/p>\n<\/blockquote>\n<p>Le partenariat a commenc\u00e9 le 1\u1d49\u02b3 mars 2024, avec une campagne de marque dont le d\u00e9ploiement au Qu\u00e9bec est pr\u00e9vu au cours du printemps prochain.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103034\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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