{"id":103339,"date":"2024-04-10T17:21:17","date_gmt":"2024-04-10T21:21:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103339"},"modified":"2024-04-10T17:21:22","modified_gmt":"2024-04-10T21:21:22","slug":"cossette-signe-la-nouvelle-campagne-reseaux-sociaux-pour-le-retour-des-emblematiques-croquettes-de-vachon","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-reseaux-sociaux-pour-le-retour-des-emblematiques-croquettes-de-vachon\/","title":{"rendered":"Cossette signe la nouvelle campagne r\u00e9seaux sociaux pour le retour des embl\u00e9matiques Croquettes de Vachon"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-1024x512.jpg\" alt=\"\" class=\"wp-image-103340\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Pour celles et ceux qui suivent les r\u00e9seaux sociaux de\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/VachonCanada\" target=\"_blank\">Vachon<\/a>, un commentaire revient constamment\u00a0: ramenez les Croquettes\u00a0! Les fans ont parl\u00e9, et Vachon a \u00e9cout\u00e9. La marque a d\u00e9cid\u00e9 de relancer cet embl\u00e9matique g\u00e2teau \u00e0 l\u2019onctueuse garniture \u00e0 la vanille, et le lancement a \u00e9t\u00e9 amplifi\u00e9 par une campagne sur les r\u00e9seaux sociaux \u00e9labor\u00e9e par\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cossette.com\/fr\/accueil\" target=\"_blank\">Cossette<\/a>.<\/strong><\/p>\n<p>Annonc\u00e9e avec grand \u00e9clat le 23&nbsp;mars, la campagne propose des contenus engageants sur les r\u00e9seaux sociaux afin d\u2019\u00e9veiller la curiosit\u00e9 des consommateur(-trice)s. Sur un ton humoristique, elle comprend plusieurs pi\u00e8ces, notamment une vid\u00e9o de canular sp\u00e9cialement con\u00e7ue pour les fans, mettant en vedette les plus grands adeptes de la marque.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En concevant le concept cr\u00e9atif, il \u00e9tait essentiel pour nous d\u2019impliquer activement la communaut\u00e9 sociale de Vachon, qui r\u00e9clame haut et fort le retour des Croquettes depuis des ann\u00e9es\u00a0\u00bb, raconte\u00a0Genevi\u00e8ve\u00a0Duquette, directrice de cr\u00e9ation chez Cossette. \u00ab\u00a0Nous avons adopt\u00e9 une approche ludique et captivante dans le but de susciter une excitation palpable sur les plateformes sociales.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2FVachonCanada%2Fvideos%2F1119961755921983%2F&#038;show_text=false&#038;width=267&#038;t=0\" width=\"267\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><\/p>\n<p>Cossette et Vachon ont r\u00e9serv\u00e9 une surprise \u00e0 plusieurs superfans en les invitant \u00e0 une pr\u00e9tendue entrevue pour une \u00e9tude de march\u00e9. Anim\u00e9e par la com\u00e9dienne Corinne&nbsp;Fortin, aussi connue comme improvisatrice vedette \u00e0 la Ligue nationale d\u2019improvisation (LNI), cette rencontre n\u2019\u00e9tait pas du tout ce \u00e0 quoi ils s\u2019attendaient. Film\u00e9e avec des cam\u00e9ras cach\u00e9es, elle visait \u00e0 mettre en lumi\u00e8re leur adoration pour les Croquettes. \u00c0 leur grande surprise, les participant(e)s ont \u00e9t\u00e9 les toutes premi\u00e8res personnes \u00e0 apprendre le retour des g\u00e2teaux.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Malgr\u00e9 le retrait des Croquettes en 2019, l\u2019amour de leurs fans ne s\u2019est jamais affaibli\u00a0\u00bb, explique\u00a0Jessica\u00a0Daoust, Gestionnaire senior, Marketing, chez Vachon.\u00a0\u00ab\u00a0On a toujours \u00e9t\u00e9 \u00e0 l\u2019\u00e9coute des int\u00e9r\u00eats des consommatrices et des consommateurs et on est ravi de r\u00e9introduire sur le march\u00e9 ce g\u00e2teau qui fait partie int\u00e9grante de l\u2019h\u00e9ritage culinaire gourmand du Qu\u00e9bec.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li><strong>CLIENT :\u00a0<\/strong>Grupo Bimbo (Vachon) \u2013 Tania\u00a0Goecke, Jessica\u00a0Daoust, Deandra\u00a0Gagnon, Lexi\u00a0Chan<\/li>\n<li><strong>AGENCE :\u00a0<\/strong>Cossette<\/li>\n<li><strong>CR\u00c9ATION :<\/strong>\u00a0Anne-Claude\u00a0Ch\u00e9nier, Patrick\u00a0Michaud, Genevi\u00e8ve\u00a0Duquette, Jean-Fran\u00e7ois\u00a0Perreault, \u00c9ric\u00a0Bouchard, Guillaume\u00a0St-Hilaire, Maxime\u00a0Paiement<\/li>\n<li><strong>STRAT\u00c9GIE :\u00a0<\/strong>Michel-Alexandre\u00a0Lessard, Carl\u00a0Bou\u00a0Abdallah, Octavie\u00a0Albert, Val\u00e9rie\u00a0Labont\u00e9-C\u00f4t\u00e9<\/li>\n<li><strong>CONSEIL :\u00a0<\/strong>Nadja\u00a0D\u00e9carie, Rachel\u00a0Demers, Laurence\u00a0Campeau<\/li>\n<li><strong>PRODUCTION D\u2019AGENCE\u00a0:\u00a0<\/strong>Olympe Ramonatxo<\/li>\n<li><strong>MAISON DE PRODUCTION :\u00a0<\/strong>Rom\u00e9o &amp; fils \u2013 France-Aimy\u00a0Tremblay, Zo\u00e9\u00a0No\u00ebl<\/li>\n<li><strong>R\u00c9ALISATION :\u00a0<\/strong>Anthony Coveney<\/li>\n<li><strong>AGENCE M\u00c9DIA :\u00a0<\/strong>PHD<\/li>\n<li><strong>STUDIO DE SON :\u00a0<\/strong>Studio Edgar<\/li>\n<li><strong>POSTPRODUCTION :<\/strong>\u00a0Post-Moderne, Colegram<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103339\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-reseaux-sociaux-pour-le-retour-des-emblematiques-croquettes-de-vachon\/\"  data-item_title=\"Cossette signe la nouvelle campagne r\u00e9seaux sociaux pour le retour des embl\u00e9matiques Croquettes de Vachon\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-1024x512.jpg\"  data-item_date=\"2024-04-10T17:21:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour celles et ceux qui suivent les r\u00e9seaux sociaux de Vachon, un commentaire revient constamment : ramenez les Croquettes ! Les fans ont parl\u00e9, et Vachon a \u00e9cout\u00e9. La marque a d\u00e9cid\u00e9 de relancer cet embl\u00e9matique g\u00e2teau \u00e0 l\u2019onctueuse garniture \u00e0 la vanille, et le lancement a \u00e9t\u00e9 amplifi\u00e9 par une campagne sur les r\u00e9seaux sociaux \u00e9labor\u00e9e par Cossette.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103339\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-reseaux-sociaux-pour-le-retour-des-emblematiques-croquettes-de-vachon\/\"  data-item_title=\"Cossette signe la nouvelle campagne r\u00e9seaux sociaux pour le retour des embl\u00e9matiques Croquettes de Vachon\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/Croquettes_1400x700-1024x512.jpg\"  data-item_date=\"2024-04-10T17:21:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":103340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103339"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=103339"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103339\/revisions"}],"predecessor-version":[{"id":103341,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103339\/revisions\/103341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/103340"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=103339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=103339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=103339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}