{"id":103370,"date":"2024-04-12T16:30:05","date_gmt":"2024-04-12T20:30:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103370"},"modified":"2024-04-12T16:30:09","modified_gmt":"2024-04-12T20:30:09","slug":"bicom-poursuit-son-expansion-en-france","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bicom-poursuit-son-expansion-en-france\/","title":{"rendered":"Bicom poursuit son expansion en France"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"457\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/unnamed-13-1024x457.png\" alt=\"\" class=\"wp-image-103371\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/unnamed-13-1024x457.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/unnamed-13-300x134.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/unnamed-13-768x343.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/unnamed-13.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 avril 2024<\/p>\n<p><strong>D\u00e9j\u00e0 forte de trois bureaux en Am\u00e9rique du Nord (Montr\u00e9al, Toronto et New-York), l\u2019agence d\u2019origine canadienne s\u2019exporte et vient d\u2019annoncer l&rsquo;ouverture d&rsquo;un nouveau bureau en France, au 47 boulevard de Courcelles de la ville lumi\u00e8re.<\/strong><\/p>\n<p>Afin d&rsquo;assurer la fluidit\u00e9 des op\u00e9rations,\u00a0Laetitia Jallais, vice-pr\u00e9sidente Strat\u00e9gies et innovation, chez bicom depuis 7 ans, est d\u00e9sormais \u00e9tablie en France et y repr\u00e9sentera l&rsquo;agence, tout en conservant ses fonctions et son implication aupr\u00e8s des clients, \u00e9quipes et bureaux nord-am\u00e9ricains.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Ce qui caract\u00e9rise le plus bicom, c\u2019est son audace et sa capacit\u00e9 \u00e0 saisir les opportunit\u00e9s o\u00f9 elles se pr\u00e9sentent, tout en ayant toujours \u00e0 c\u0153ur de se diff\u00e9rencier et d\u2019innover. P\u00e9n\u00e9trer un march\u00e9 est une d\u00e9marche ambitieuse mais notre mission d\u2019exportation nous a \u00e9t\u00e9 dict\u00e9e par nos clients : d\u2019une part, des marques qu\u00e9b\u00e9coises et canadiennes int\u00e9ress\u00e9es \u00e0 s\u2019exporter de ce c\u00f4t\u00e9 de l\u2019Atlantique. De l\u2019autre, des marques fran\u00e7aises et europ\u00e9ennes soucieuses de percer le march\u00e9 canadien, unique en son genre puisqu\u2019il n\u2019est ni l\u2019extension des US, ni celle de la France. Depuis sa cr\u00e9ation, bicom a collabor\u00e9 avec un grand nombre de marques fran\u00e7aises telles que L\u2019Or\u00e9al, Guerlain, Lacoste, Diptyque, R\u00e9my-Cointreau, S\u00e9zane, le Groupe Pierre Fabre etc. et s\u2019est d\u00e9marqu\u00e9e par sa capacit\u00e9 \u00e0 les guider \u00e0 travers un \u00e9cosyst\u00e8me m\u00e9diatique et d\u2019influence bien particulier et sans comparable. Notre niche de march\u00e9 \u00e9tait donc toute trouv\u00e9e \u00bb explique Laetitia Jallais, qui a d\u00e9but\u00e9 sa carri\u00e8re en 2006 en co-fondant une agence au sein de la Place Vend\u00f4me parisienne.<\/p>\n<\/blockquote>\n<p><strong>Premier mandat en sol fran\u00e7ais&nbsp;<\/strong><\/p>\n<p>Le d\u00e9but des activit\u00e9s du bureau de Paris sera marqu\u00e9 par la collaboration de bicom avec\u00a0Sophie Gr\u00e9goire Trudeau, dans le cadre de la promotion m\u00e9diatique de son premier livre intitul\u00e9\u00a0<em>Entre nous : mieux se conna\u00eetre, mieux s&rsquo;aimer<\/em>. Le livre sera disponible \u00e0 la vente d\u00e8s le\u00a07\u00a0mai 2024\u00a0en France.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103370\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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boulevard de Courcelles de la ville lumi\u00e8re.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103370\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer 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