{"id":103379,"date":"2024-04-12T16:41:21","date_gmt":"2024-04-12T20:41:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103379"},"modified":"2024-04-12T16:41:27","modified_gmt":"2024-04-12T20:41:27","slug":"cossette-signe-le-retour-des-parents-gonflables-pour-naitre-et-grandir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-le-retour-des-parents-gonflables-pour-naitre-et-grandir\/","title":{"rendered":"Cossette signe le retour des parents gonflables pour Na\u00eetre et grandir"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-1024x576.jpg\" alt=\"\" class=\"wp-image-103380\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 avril 2024<\/p>\n<p><strong>Na\u00eetre et grandir, en partenariat avec Cossette, lance la suite de la campagne \u00ab <a href=\"https:\/\/www.cossette.com\/fr\/nouveautes\/naitre-et-grandir-met-le-doigt-sur-le-phenomene-des-parents-gonflables\" target=\"_blank\" rel=\"noreferrer noopener\">Parents gonflables<\/a> \u00bb, qui a connu un succ\u00e8s remarquable en 2023. Cette initiative bienveillante aborde avec une tonalit\u00e9 \u00e0 la fois engag\u00e9e et humoristique un enjeu soci\u00e9tal majeur\u00a0: la pression parentale, qui touche particuli\u00e8rement la nouvelle g\u00e9n\u00e9ration de parents.<\/strong><\/p>\n<p>L\u2019ann\u00e9e derni\u00e8re, la campagne avait brillamment mis en lumi\u00e8re la comp\u00e9tition insidieuse entre les nouveaux parents en illustrant de mani\u00e8re divertissante le ph\u00e9nom\u00e8ne de \u00abparents gonflables\u00bb. Cette ann\u00e9e, Cossette adopte une approche similaire en mettant en lumi\u00e8re la pression de performance ressentie par les parents, et qui se r\u00e9percute sur le bien-\u00eatre de l\u2019enfant.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Tout comme pour la premi\u00e8re campagne, on souhaitait sensibiliser les jeunes familles \u00e0 l\u2019importance de rel\u00e2cher la pression parentale, tout en \u00e9vitant d\u2019adopter un ton moralisateur ou de stigmatiser un type de parent \u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette. \u00ab C\u2019est le ton humoristique et l\u2019exag\u00e9ration qui nous aident \u00e0 d\u00e9dramatiser le ph\u00e9nom\u00e8ne et qui nous permettent de continuer \u00e0 surprendre le public. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Parents gonflables - la suite\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-3xGNxcRAAA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Dans notre soci\u00e9t\u00e9 ax\u00e9e sur la performance, la nouvelle g\u00e9n\u00e9ration de parents s\u2019efforce \u00e0 tout prix de briller dans leur r\u00f4le et de surpasser les attentes. \u00c0 travers ces sc\u00e8nes \u00e0 la fois loufoques, mais incroyablement \u00e9vocatrices et famili\u00e8res, bien des parents se retrouveront dans cette qu\u00eate de la perfection et reconna\u00eetront les exp\u00e9riences qu\u2019ils vivent.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Na\u00eetre et grandir, on sait bien que se comparer aux autres parents ou amis(es), \u00e7a arrive, mais cette comparaison n\u2019est pas anodine \u00bb, souligne La\u00ebtitia Parriaux, Cheffe marketing, communications et partenariats chez Na\u00eetre et grandir. \u00ab Chaque parent est le meilleur sp\u00e9cialiste pour son enfant. Lorsque nous permettons aux tout-petits de se d\u00e9velopper \u00e0 leur propre rythme, en fonction de leur g\u00e9n\u00e9tique, de leur temp\u00e9rament et de leurs pr\u00e9f\u00e9rences, ils se sentent accueillis, valoris\u00e9s et aim\u00e9s pour ce qu&rsquo;ils sont. Se comparer, qu&rsquo;on soit grand ou petit, n&rsquo;est pas utile. \u00bb<\/p>\n<\/blockquote>\n<p>Diffus\u00e9e au Qu\u00e9bec du 8 avril au 19 mai 2024, la campagne se d\u00e9ploie \u00e0 la t\u00e9l\u00e9vision, sur les<br \/>r\u00e9seaux sociaux, sur le web et sur Spotify.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Parents gonflables - la suite\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/948QX21NS5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Annonceur : Na\u00eetre et grandir (Fondation Lucie et Andr\u00e9 Chagnon)<\/li>\n<li>Client(e)s: La\u00ebtitia Parriaux, Genevi\u00e8ve Doray<\/li>\n<li>Responsable des m\u00e9dias sociaux : L\u00e9lia M\u00e9tivier<\/li>\n<li>Agence : Cossette<\/li>\n<li>Direction de cr\u00e9ation : Richard Rochette-Villeneuve<\/li>\n<li>Conception-r\u00e9daction : Zo\u00e9 Forest Paradis<\/li>\n<li>Direction artistique : Jasmin Brochu<\/li>\n<li>Strat\u00e9gie : R\u00e9mi Charpentier<\/li>\n<li>Produit : Pierre-Antoine Lavoie, Katharina Gaudreau<\/li>\n<li>Production d\u2019agence : Septi\u00e8me &#8211; Laurence Houle<\/li>\n<li>Agence m\u00e9dia : Cossette M\u00e9dia<\/li>\n<li>Planification m\u00e9dia : Am\u00e9lie Lemieux<\/li>\n<li>Maison de production : Cin\u00e9lande<\/li>\n<li>R\u00e9alisation : Jean-Fran\u00e7ois Asselin<\/li>\n<li>Studio de son : Circonflex<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-le-retour-des-parents-gonflables-pour-naitre-et-grandir\/\"  data-item_title=\"Cossette signe le retour des parents gonflables pour Na\u00eetre et grandir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-1024x576.jpg\"  data-item_date=\"2024-04-12T16:41:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na\u00eetre et grandir, en partenariat avec Cossette, lance la suite de la campagne \u00ab Parents gonflables \u00bb, qui a connu un succ\u00e8s remarquable en 2023. Cette initiative bienveillante aborde avec une tonalit\u00e9 \u00e0 la fois engag\u00e9e et humoristique un enjeu soci\u00e9tal majeur : la pression parentale, qui touche particuli\u00e8rement la nouvelle g\u00e9n\u00e9ration de parents.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-le-retour-des-parents-gonflables-pour-naitre-et-grandir\/\"  data-item_title=\"Cossette signe le retour des parents gonflables pour Na\u00eetre et grandir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/NaitreGrandir_Parents-gonflables_2024-1920x1080-1-1024x576.jpg\"  data-item_date=\"2024-04-12T16:41:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":103380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103379"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=103379"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103379\/revisions"}],"predecessor-version":[{"id":103381,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103379\/revisions\/103381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/103380"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=103379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=103379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=103379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}