{"id":103501,"date":"2024-05-02T11:00:01","date_gmt":"2024-05-02T15:00:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103501"},"modified":"2024-05-02T11:42:19","modified_gmt":"2024-05-02T15:42:19","slug":"strategie-evenementielle-comment-augmenter-son-impact-avec-des-experiences-significatives","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/strategie-evenementielle-comment-augmenter-son-impact-avec-des-experiences-significatives\/","title":{"rendered":"Strat\u00e9gie \u00e9v\u00e9nementielle : Comment augmenter son impact avec des exp\u00e9riences significatives ?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-1024x682.jpg\" alt=\"\" class=\"wp-image-103607\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>30 avril 2024<\/p>\n<p><strong>Dans le cadre du traditionnel <a href=\"https:\/\/formations.isarta.com\/midi-express\" target=\"_blank\" rel=\"noreferrer noopener\">Midi Express mensuel <\/a>organis\u00e9 par Isarta, Joannie Bergeron, fondatrice d&rsquo;<a href=\"https:\/\/immersiveproductions.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Immersive Productions<\/a>, cr\u00e9atrice et productrices d&rsquo;exp\u00e9riences, a expliqu\u00e9 comment augmenter l&rsquo;impact de ses \u00e9v\u00e9nements. Synth\u00e8se.<\/strong><\/p>\n<p>Cr\u00e9er une exp\u00e9rience participant \u00e0 valeur ajout\u00e9e, repenser le parcours dans son ensemble, cr\u00e9er du contenu interactif, r\u00e9fl\u00e9chir sa ligne directrice conceptuelle, choisir l&rsquo;innovation pertinente pour mobiliser ses parties prenantes&#8230; Voici les objectifs \u00e9nonc\u00e9s par Joannie Bergeron, <a href=\"https:\/\/formations.isarta.com\/liste\/joannie-bergeron\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9galement formatrice pour Isarta<\/a>. <\/p>\n<p>L&rsquo;objectif ? B\u00e2tir une exp\u00e9rience authentique pour les participants de ses \u00e9v\u00e9nements. Un notion qui int\u00e8gre selon elle diff\u00e9rents leviers de l&rsquo;exp\u00e9rience de marque : <\/p>\n<ul>\n<li>La strat\u00e9gie (\u00ab\u00a0votre effet de levier\u00a0\u00bb)<\/li>\n<li>Le contenu (\u00ab\u00a0votre pertinence\u00a0\u00bb)<\/li>\n<li>L&rsquo;exp\u00e9rience (\u00ab\u00a0Votre signature\u00a0\u00bb)<\/li>\n<li>L&rsquo;engagement (\u00ab\u00a0Votre engagement\u00a0\u00bb)<\/li>\n<li>L&rsquo;int\u00e9gration technologique et globale (\u00ab\u00a0votre r\u00e9ussite\u00a0\u00bb)<\/li>\n<\/ul>\n<p><strong>Raison d&rsquo;\u00eatre et proposition de valeur comme piliers strat\u00e9gique en amont<\/strong><\/p>\n<p>La fondatrice d&rsquo;Immersive Productions, autrice par ailleurs d&rsquo;un <a href=\"https:\/\/immersiveproductions.ca\/10-idees-strategies-creatives-evenements\/\" target=\"_blank\" rel=\"noreferrer noopener\">article d\u00e9taill\u00e9 sur 10 id\u00e9es de strat\u00e9gies cr\u00e9atives pour organiser des \u00e9v\u00e9nements marquants<\/a>, recommande de d\u00e9buter la r\u00e9flexion sur le sujet par la <strong>raison d&rsquo;\u00eatre<\/strong> de l&rsquo;\u00e9v\u00e9nement. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>G\u00e9n\u00e9ralement, on se pose les questions dans cet ordre : Quoi ? Comment ? Pourquoi ? Moi, je propose de faire l&rsquo;inverse !\u00a0\u00bb, indique-t-elle.<\/p>\n<\/blockquote>\n<p>L&rsquo;objectif derri\u00e8re la raison d&rsquo;\u00eatre est d&rsquo;\u00e9tablir une connexion significative, c&rsquo;est-\u00e0-dire m\u00e9morable et durable, avec son audience. Il s&rsquo;agit de l&rsquo;essence d&rsquo;un \u00e9v\u00e9nement. Pour arriver \u00e0 la d\u00e9finir, elle conseille l&rsquo;exercice des 5 Pourquoi. Le principe : se demander pourquoi on fait cet \u00e9v\u00e9nement et encha\u00eener les pourquoi ensuite afin d&rsquo;aller au bout de la r\u00e9flexion et d&rsquo;arriver \u00e0 toucher du doigt la vraie raison d&rsquo;\u00eatre.<\/p>\n<p>Vient ensuite la question de la <strong>proposition de valeur<\/strong>, un \u00e9l\u00e9ment cl\u00e9 de son positionnement exp\u00e9rientiel. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La proposition de valeur permet de se distinguer et de faciliter le processus de compr\u00e9hension et de mobilisation de votre cible en mettant l&rsquo;accent sur ce qui vous d\u00e9finit que ce soit dans le contexte d&rsquo;un \u00e9v\u00e9nement ou d&rsquo;une activation\u00a0\u00bb, pr\u00e9cise Joannie Bergeron.<\/p>\n<\/blockquote>\n<p>Les questions cl\u00e9s \u00e0 se poser ici : que faites-vous diff\u00e9remment ? \u00c0 quel besoin r\u00e9pondez-vous ? Sur quoi allez-vous mettre l&rsquo;accent ?<\/p>\n<p><strong>Quel est votre terrain de jeu ?<\/strong><\/p>\n<p>L&rsquo;\u00e9tape suivante concerne \u00e9videmment la forme que prendra l&rsquo;activation. \u00c0 travers le visuel ci-dessous, Joannie Bergeron dresse le champ des possibles, en fonction de ses objectifs : pr\u00e9sentiel, hybride, virtuel, \u00e0 emporter. Chaque formule a sa raison d&rsquo;\u00eatre.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-24-1024x568.jpeg\" alt=\"\" class=\"wp-image-103508\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-24-1024x568.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-24-300x166.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-24-768x426.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-24.jpeg 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source : <a href=\"https:\/\/immersiveproductions.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Immersive Productions<\/a><\/figcaption><\/figure>\n<p>Selon elle, une exp\u00e9rience de marque doit reposer sur une ligne directrice commune entre les diff\u00e9rents \u00e9v\u00e9nements organis\u00e9s par une organisation (sa signature) mais aussi des exp\u00e9riences participants propres \u00e0 chacun (du parcours d&rsquo;inscription jusqu&rsquo;au suivi post-\u00e9v\u00e9nement). Sans oublier de mettre en sc\u00e8ne sa marque ! <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>N&rsquo;oubliez pas que vous \u00eates l&rsquo;h\u00f4te ! Parmi tout le r\u00e9seau de partenaires, il ne faut pas oublier de garder de l&rsquo;espace pour vous afin de ne pas se retrouver diluer\u00a0\u00bb, conseille Joannie Bergeron.<\/p>\n<\/blockquote>\n<p><strong>L&rsquo;exp\u00e9rience participant au coeur de la reflexion<\/strong><\/p>\n<p>Enfin, la strat\u00e8ge pr\u00e9conise de concevoir un vrai parcours coh\u00e9rent qui sera un \u00e9l\u00e9ment de mobilisation des participants. L&rsquo;id\u00e9e \u00e9tant d&rsquo;arriver \u00e0 cr\u00e9er une communaut\u00e9 autour de valeurs communes, aid\u00e9 potentiellement en cela par un \u00e9cosyst\u00e8me de parties prenantes qui permettent d&rsquo;aller plus loin que l&rsquo;\u00e9v\u00e9nement en tant que tel.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-1024x571.png\" alt=\"\" class=\"wp-image-103511\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-1024x571.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-300x167.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image-768x428.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/image.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source : <a rel=\"noreferrer noopener\" href=\"https:\/\/immersiveproductions.ca\/\" target=\"_blank\">Immersive Productions<\/a><\/figcaption><\/figure>\n<p>Joannie Bergerie cite ici le concept de marque communicationnelle d\u00e9velopp\u00e9e par la firme Futurebrand, reposant sur 5 dimensions principales : <\/p>\n<ul>\n<li>Une marque irr\u00e9sistiblement magn\u00e9tique<\/li>\n<li>Une confiance audacieuse<\/li>\n<li>Une ing\u00e9niosit\u00e9 inattendue<\/li>\n<li>Un impact durable<\/li>\n<li>Intrins\u00e8quement vrai<\/li>\n<\/ul>\n<p>\u00c0 vous de jouer !<\/p>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>Visionnez la <a href=\"https:\/\/formations.isarta.com\/midi-express\/replay\/21\" target=\"_blank\" rel=\"noreferrer noopener\">conf\u00e9rence int\u00e9grale<\/a> :<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Strat\u00e9gie \u00e9v\u00e9nementielle : Augmentez votre impact avec des exp\u00e9riences significatives\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nNM7Wl1byqc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-creativite-et-innovation-evenementielle\/82?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/d3\/d352bb_Strat-gie-et-cr-ativit-v-nementielle.jpg\" alt=\"Strat\u00e9gie, cr\u00e9ativit\u00e9 et innovation \u00e9v\u00e9nementielle | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-creativite-et-innovation-evenementielle\/82?utm_source=Isarta_Infos\" target=\"_blank\">Strat\u00e9gie, cr\u00e9ativit\u00e9 et innovation \u00e9v\u00e9nementielle | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-creativite-et-innovation-evenementielle\/82?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Augmentez votre impact avec des exp\u00e9riences \u00e9v\u00e9nementielles m\u00e9morables<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/evenementiel---comment-trouver-des-commanditaires\/3?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/af\/af1f83_Comment-trouver-des-commanditaires.jpeg\" alt=\"\u00c9v\u00e9nementiel - Comment trouver des partenariats | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/evenementiel---comment-trouver-des-commanditaires\/3?utm_source=Isarta_Infos\" target=\"_blank\">\u00c9v\u00e9nementiel &#8211; Comment trouver des partenariats | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/evenementiel---comment-trouver-des-commanditaires\/3?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Savez-vous comment aborder les responsables des\u00a0partenariats\u00a0et que ce que vous devez leur offrir ?<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103501\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/strategie-evenementielle-comment-augmenter-son-impact-avec-des-experiences-significatives\/\"  data-item_title=\"Strat\u00e9gie \u00e9v\u00e9nementielle : Comment augmenter son impact avec des exp\u00e9riences significatives ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-1024x682.jpg\"  data-item_date=\"2024-05-02T11:00:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du traditionnel Midi Express mensuel organis\u00e9 par Isarta, Joannie Bergeron, fondatrice d&rsquo;Immersive Productions, cr\u00e9atrice et productrices d&rsquo;exp\u00e9riences, a expliqu\u00e9 comment augmenter l&rsquo;impact de ses \u00e9v\u00e9nements. Synth\u00e8se.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103501\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/strategie-evenementielle-comment-augmenter-son-impact-avec-des-experiences-significatives\/\"  data-item_title=\"Strat\u00e9gie \u00e9v\u00e9nementielle : Comment augmenter son impact avec des exp\u00e9riences significatives ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/pexels-bertellifotografia-2608512-1024x682.jpg\"  data-item_date=\"2024-05-02T11:00:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":73,"featured_media":103607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1428,3],"tags":[638],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103501"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=103501"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103501\/revisions"}],"predecessor-version":[{"id":103622,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103501\/revisions\/103622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/103607"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=103501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=103501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=103501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}