{"id":103579,"date":"2024-04-25T07:28:00","date_gmt":"2024-04-25T11:28:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103579"},"modified":"2024-04-25T08:33:55","modified_gmt":"2024-04-25T12:33:55","slug":"la-41e-edition-du-defi-sportif-altergo-lance-sa-nouvelle-campagne-promotionnelle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-41e-edition-du-defi-sportif-altergo-lance-sa-nouvelle-campagne-promotionnelle\/","title":{"rendered":"La 41e \u00e9dition du D\u00e9fi sportif AlterGo lance sa nouvelle campagne promotionnelle!"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"591\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo-1024x591.jpeg\" alt=\"\" class=\"wp-image-103580\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo-1024x591.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo-300x173.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo-768x443.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo-1536x886.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/04\/altergo.jpeg 1556w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>25 avril 2024<\/p>\n<p><strong>Con\u00e7ue par Bunka, elle met en avant cinq athl\u00e8tes ambassadeurs et ambassadrices qui incarnent le slogan de la campagne, \u00ab\u00a0Tout part d\u2019ici\u00a0\u00bb.<\/strong><\/p>\n<p>Pour des milliers d\u2019athl\u00e8tes de la rel\u00e8ve \u00e0 l\u2019\u00e9lite, tout commence au D\u00e9fi sportif AlterGo : c&rsquo;est l\u00e0 qu&rsquo;ils d\u00e9butent leur cheminement dans le monde du sport, que leurs carri\u00e8res sportives prennent leur essor, et que de nouvelles possibilit\u00e9s s&rsquo;ouvrent \u00e0 eux. Ce slogan met en avant le potentiel que les athl\u00e8tes peuvent r\u00e9aliser au D\u00e9fi sportif AlterGo, leur permettant ainsi de laisser leur empreinte dans le monde du sport.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En cette 41e \u00e9dition du D\u00e9fi sportif AlterGo, nous c\u00e9l\u00e9brons les athl\u00e8tes et leurs parcours inspirants au sein de notre \u00e9v\u00e9nement. Nous les encourageons \u00e0 poursuivre leurs r\u00eaves, car chaque d\u00e9fi surmont\u00e9 ouvre de nouvelles possibilit\u00e9s\u00a0\u00bb, affirme Maxime Gagnon, pr\u00e9sident-directeur g\u00e9n\u00e9ral d\u2019AlterGo.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"D\u00e9fi sportif AlterGo 2024 \u2013 Publicit\u00e9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mkigF2X7Skc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La publicit\u00e9 du D\u00e9fi sportif AlterGo, r\u00e9alis\u00e9e par Bunka, met en lumi\u00e8re les exploits des athl\u00e8tes qui se surpassent dans leurs \u00e9preuves, ressentant une immense fiert\u00e9 apr\u00e8s avoir repouss\u00e9 leurs limites.<\/p>\n<p>C\u2019est \u00e9galement la dixi\u00e8me ann\u00e9e cons\u00e9cutive que Bunka est l\u2019\u00e9quipe conceptrice derri\u00e8re l\u2019affiche du D\u00e9fi sportif AlterGo.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Depuis 10 ans chez Bunka, nous concevons plus qu&rsquo;une campagne pour le D\u00e9fi sportif AlterGo; nous tissons le r\u00e9cit de ces athl\u00e8tes exceptionnels dont la pers\u00e9v\u00e9rance red\u00e9finit le possible. \u00ab\u00a0Tout part d\u2019ici\u00a0\u00bb n&rsquo;est pas seulement un slogan, c&rsquo;est la promesse d&rsquo;un commencement o\u00f9 chaque effort compte et chaque victoire inspire. C&rsquo;est avec fiert\u00e9 que nous c\u00e9l\u00e9brons chaque histoire de d\u00e9passement, car derri\u00e8re chaque exploit se trouve un r\u00eave nourri par le D\u00e9fi sportif AlterGo\u00a0\u00bb, affirme Benoit McNicoll, pr\u00e9sident et directeur de cr\u00e9ation \u00e0 Bunka.<\/p>\n<\/blockquote>\n<p>Affichez vos couleurs<\/p>\n<p>Dans le cadre de la campagne annuelle La force du nombre, le D\u00e9fi sportif AlterGo\u00a0collabore pour une deuxi\u00e8me <a href=\"https:\/\/defisportif.com\/poches-et-fils\/\" target=\"_blank\" rel=\"noreferrer noopener\">ann\u00e9e avec Poche &amp; Fils<\/a>. Des nouveaux chandails, robes et totes bag avec arborant une poche \u00e0 l\u2019effigie du D\u00e9fi sportif AlterGo sont disponibles \u00e0 la vente sur le site web de Poche &amp; Fils. 25% des profits des ventes seront vers\u00e9s pour soutenir l\u2019\u00e9v\u00e9nement et la mission d\u2019AlterGo, visant \u00e0 promouvoir l&rsquo;accessibilit\u00e9 universelle.\u00a0<\/p>\n<p>Cr\u00e9dits:<br \/>Agence : Bunka<br \/>Photos : Shoot Studio<br \/>Photographe : Martin Girard<br \/>Assistante photo: St\u00e9phanie Chiron<br \/>Retouche : Audr\u00e9e Desnoyers<br \/>Maquillage : Marilou Bergeron<br \/>Productrice : Audrey Boivin, Sarah Tanguay<br \/>Conception, r\u00e9alisation et montage: Janis Mc Nicoll<br \/>Dialogue : Guillaume H\u00e9bert<br \/>Son : Parade Studios<br \/>Colorisation : Outpost MTL \/ B\u00e9atrice Tremblay<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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