{"id":103724,"date":"2024-05-08T08:50:11","date_gmt":"2024-05-08T12:50:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103724"},"modified":"2024-05-08T08:50:16","modified_gmt":"2024-05-08T12:50:16","slug":"lg2-signe-une-campagne-de-sensibilisation-pour-le-gouvernement-du-quebec-sur-le-plaisir-de-la-lecture","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-de-sensibilisation-pour-le-gouvernement-du-quebec-sur-le-plaisir-de-la-lecture\/","title":{"rendered":"Lg2 signe une campagne de sensibilisation pour le Gouvernement du Qu\u00e9bec sur le plaisir de la lecture"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"639\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-1024x639.png\" alt=\"\" class=\"wp-image-103728\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-1024x639.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-300x187.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-768x479.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2.png 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>7 mai 2024<\/p>\n<p><strong>Le Gouvernement du Qu\u00e9bec a r\u00e9cemment confi\u00e9 \u00e0 l&rsquo;agence LG2 la cr\u00e9ation d\u2019une campagne de sensibilisation visant \u00e0 encourager l\u2019entourage des jeunes enfants \u00e0 l\u2019importance de la lecture d\u00e8s leur tout jeune \u00e2ge. Cette initiative mise sur les bienfaits de la lecture et souligne le r\u00f4le crucial des parents dans le d\u00e9veloppement h\u00e2tif de cette habitude pr\u00e9cieuse.<\/strong><\/p>\n<p>Cette campagne de promotion de la lecture chez les jeunes vise \u00e0 rappeler aux familles les bienfaits durables de la lecture assidue d\u00e8s les premi\u00e8res ann\u00e9es de vie, tout en soulignant le r\u00f4le irrempla\u00e7able des parents et de l\u2019entourage des enfants en tant que premier\u00b7i\u00e8res \u00e9ducateur\u00b7trices. Par le biais d&rsquo;une approche \u00e9motionnelle et captivante, la campagne aspire \u00e0 responsabiliser les parents, en leur montrant comment leurs actions concr\u00e8tes font d\u2019eux des mod\u00e8les de lecture pour leurs enfants. Ces gestes simples contribuent activement \u00e0 l\u2019\u00e9panouissement intellectuel des tout\u00b7es-petit\u00b7es qui seront les adultes de demain.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le plaisir de la lecture, \u00e7a se transmet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/vUAzgyNlshQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Dans un monde o\u00f9 les \u00e9crans dominent notre attention, les livres sont souvent rel\u00e9gu\u00e9s au second plan. Pourtant, chaque mot imprim\u00e9 devient une invitation \u00e0 explorer, \u00e0 r\u00eaver et \u00e0 grandir. C\u2019est ce qu\u2019on a voulu d\u00e9montrer avec la ligne Le plaisir de la lecture, \u00e7a se transmet. Lire est bien plus qu&rsquo;une simple activit\u00e9, c&rsquo;est une porte ouverte vers l&rsquo;imagination, la connaissance et l&rsquo;\u00e9panouissement. On esp\u00e8re vraiment que cette campagne incitera plusieurs personnes \u00e0 donner cet exemple aux plus jeunes, \u00bb indique Christine Larouche, associ\u00e9e, directrice principale, Strat\u00e9gie, LG2.<\/p>\n<\/blockquote>\n<p>La vid\u00e9o, diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et sur le web, met en sc\u00e8ne un jeune gar\u00e7on captiv\u00e9 par la lecture gr\u00e2ce au mod\u00e8le d\u2019exemplarit\u00e9 auquel il est expos\u00e9 \u00e0 la maison. Cette publicit\u00e9 souligne de mani\u00e8re frappante le contraste entre la technologie et ses distractions \u00e0 la passion intemporelle pour la lecture. La campagne comprend \u00e9galement un concept d&rsquo;affichage \u00e9vocateur s\u2019appuyant sur le pouvoir de la transmission de la passion de la lecture entre les g\u00e9n\u00e9rations.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103724\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-de-sensibilisation-pour-le-gouvernement-du-quebec-sur-le-plaisir-de-la-lecture\/\"  data-item_title=\"Lg2 signe une campagne de sensibilisation pour le Gouvernement du Qu\u00e9bec sur le plaisir de la lecture\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-1024x639.png\"  data-item_date=\"2024-05-08T08:50:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Gouvernement du Qu\u00e9bec a r\u00e9cemment confi\u00e9 \u00e0 l&rsquo;agence LG2 la cr\u00e9ation d\u2019une campagne de sensibilisation visant \u00e0 encourager l\u2019entourage des jeunes enfants \u00e0 l\u2019importance de la lecture d\u00e8s leur tout jeune \u00e2ge. Cette initiative mise sur les bienfaits de la lecture et souligne le r\u00f4le crucial des parents dans le d\u00e9veloppement h\u00e2tif de cette habitude pr\u00e9cieuse.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103724\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-de-sensibilisation-pour-le-gouvernement-du-quebec-sur-le-plaisir-de-la-lecture\/\"  data-item_title=\"Lg2 signe une campagne de sensibilisation pour le Gouvernement du Qu\u00e9bec sur le plaisir de la lecture\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/lg2-1024x639.png\"  data-item_date=\"2024-05-08T08:50:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":103728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103724"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=103724"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103724\/revisions"}],"predecessor-version":[{"id":103729,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103724\/revisions\/103729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/103728"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=103724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=103724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=103724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}