{"id":103995,"date":"2024-05-28T09:15:00","date_gmt":"2024-05-28T13:15:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=103995"},"modified":"2024-05-29T09:30:43","modified_gmt":"2024-05-29T13:30:43","slug":"lg2-signe-une-campagne-percutante-pour-la-societe-de-sauvetage","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-percutante-pour-la-societe-de-sauvetage\/","title":{"rendered":"LG2 signe une campagne percutante pour la Soci\u00e9t\u00e9 de sauvetage"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"737\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-1024x737.jpeg\" alt=\"\" class=\"wp-image-104000\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-1024x737.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-300x216.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-768x552.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage.jpeg 1197w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 mai 2024<\/p>\n<p><strong>La Soci\u00e9t\u00e9 de sauvetage, division du Qu\u00e9bec, s\u2019associe de nouveau \u00e0 l\u2019agence LG2 pour d\u00e9voiler une campagne de sensibilisation in\u00e9dite. Cette initiative vise \u00e0 conscientiser les plaisancier\u00b7\u00e8res aux dangers de ne pas porter la veste de flottaison individuelle (VFI). <\/strong><\/p>\n<p>D\u00e9ploy\u00e9 \u00e0 la t\u00e9l\u00e9vision et sur les m\u00e9dias sociaux, le message de 30 secondes met en sc\u00e8ne, sur une trame musicale entra\u00eenante, un plaisancier qui s\u2019amuse avec la mort, litt\u00e9ralement. On y pr\u00e9sente \u00e0 la fois le ridicule ainsi que les risques d\u2019aller sur l\u2019eau sans VFI.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne 2024 | SDS Proche de la Mort\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/N6l0jPkNIGw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Cette ann\u00e9e, notre organisation a mis\u00e9 sur un message surprenant :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Sur l\u2019eau sans veste, tu joues avec la mort\u201d. On ne peut pas \u00eatre plus clair. L\u2019ann\u00e9e derni\u00e8re, 9 fois sur 10, les victimes de noyade au Canada ne portaient pas leur VFI ou la portaient incorrectement. Cette r\u00e9alit\u00e9 tragique n\u00e9cessite une approche innovante et provocante pour susciter un changement de comportement. La campagne est rendue possible gr\u00e2ce \u00e0 l\u2019apport financier du programme de contribution de la s\u00e9curit\u00e9 nautique de notre pr\u00e9cieux partenaire Transports Canada et \u00e0 la collaboration ind\u00e9niable de Nautisme Qu\u00e9bec. Ensemble, nous travaillons \u00e0 pr\u00e9venir les accidents sur nos plans d\u2019eau et \u00e0 sauver des vies, \u00bb indique Raynald Hawkins, directeur g\u00e9n\u00e9ral, Soci\u00e9t\u00e9 de sauvetage.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>\u00ab Pour que le message de sensibilisation trouve \u00e9cho aupr\u00e8s de la cible, il faut marquer les esprits. Avec cette<br \/>nouvelle campagne, il \u00e9tait imp\u00e9ratif d\u2019adopter une approche audacieuse en rompant avec les codes des<br \/>publicit\u00e9s traditionnelles de sensibilisation, qui sont souvent s\u00e9rieuses, en embrassant une tonalit\u00e9 plus<br \/>irr\u00e9v\u00e9rencieuse et ludique, moins convenue dans ce genre publicitaire. On tente ainsi de capturer l\u2019imaginaire<br \/>des jeunes plaisancier\u00b7\u00e8res, \u00bb ajoute Fr\u00e9d\u00e9ric Tremblay, directeur de cr\u00e9ation, LG2<\/p>\n<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103995\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-percutante-pour-la-societe-de-sauvetage\/\"  data-item_title=\"LG2 signe une campagne percutante pour la Soci\u00e9t\u00e9 de sauvetage\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-1024x737.jpeg\"  data-item_date=\"2024-05-28T09:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Soci\u00e9t\u00e9 de sauvetage, division du Qu\u00e9bec, s\u2019associe de nouveau \u00e0 l\u2019agence LG2 pour d\u00e9voiler une campagne de sensibilisation in\u00e9dite. Cette initiative vise \u00e0 conscientiser les plaisancier\u00b7\u00e8res aux dangers de ne pas porter la veste de flottaison individuelle (VFI). <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_103995\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-percutante-pour-la-societe-de-sauvetage\/\"  data-item_title=\"LG2 signe une campagne percutante pour la Soci\u00e9t\u00e9 de sauvetage\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/sauvetage-1024x737.jpeg\"  data-item_date=\"2024-05-28T09:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":104000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103995"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=103995"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103995\/revisions"}],"predecessor-version":[{"id":104001,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/103995\/revisions\/104001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/104000"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=103995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=103995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=103995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}