{"id":104010,"date":"2024-06-06T07:00:00","date_gmt":"2024-06-06T11:00:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=104010"},"modified":"2024-06-06T07:42:02","modified_gmt":"2024-06-06T11:42:02","slug":"commerce-de-detail-une-annee-au-ralenti-au-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/commerce-de-detail-une-annee-au-ralenti-au-quebec\/","title":{"rendered":"Commerce de d\u00e9tail : une ann\u00e9e \u00ab\u00a0au ralenti\u00a0\u00bb au Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-104018\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>29 mai 2024<\/p>\n<p><strong>Le Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD) vient de sortir son \u00e9tude annuelle, r\u00e9alis\u00e9e par le Groupe Altus, qui dresse un bilan de l\u2019ann\u00e9e 2023 dans le secteur du commerce de d\u00e9tail et des \u00e9l\u00e9ments \u00e9conomiques qui l\u2019influencent. Bilan de cette ann\u00e9e sans grand \u00e9clat.<\/strong><\/p>\n<p>Les ventes au d\u00e9tail en 2023 ont totalis\u00e9 177,7 milliards de dollars au Qu\u00e9bec. Il s\u2019agit d\u2019une hausse de 4,1 %, tout de m\u00eame beaucoup moins importante que celles des deux ann\u00e9es pr\u00e9c\u00e9dentes. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"580\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18-1024x580.jpeg\" alt=\"\" class=\"wp-image-104012\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18-1024x580.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18-300x170.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18-768x435.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18-1536x871.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-18.jpeg 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Le Qu\u00e9bec est ainsi au quatri\u00e8me rang des provinces canadiennes en mati\u00e8re de progression des ventes totales; le Canada ayant connu un taux d\u2019augmentation de seulement 2,1 % pour la m\u00eame p\u00e9riode.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19-1024x568.jpeg\" alt=\"\" class=\"wp-image-104013\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19-1024x568.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19-300x166.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19-768x426.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19-1536x852.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-19.jpeg 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Les secteurs qui ont profit\u00e9 d\u2019une augmentation de leurs ventes en 2023 sont les concessionnaires de v\u00e9hicules et de pi\u00e8ces automobiles (10,1 %), les magasins de v\u00eatements (6,4 %), les magasins de produits de sant\u00e9 et de soins personnels (6,1 %), les magasins de marchandises diverses (5,1 %), les magasins de meubles (4,7 %), les magasins d\u2019alimentation (3,4 %), les magasins de chaussures, d\u2019accessoires vestimentaires et bijouteries (3,0 %) et les magasins de d\u00e9tail divers (2,1 %). Les magasins d\u2019accessoires de maison ont, quant \u00e0 eux, connu la plus forte baisse (-9,1 %). <\/p>\n<p><strong>Les concessionnaires de v\u00e9hicules et de pi\u00e8ces automobiles en pleine forme<\/strong><\/p>\n<p>Voici la r\u00e9partition des ventes par sous-secteur :<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20-1024x572.jpeg\" alt=\"\" class=\"wp-image-104014\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20-1024x572.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20-300x168.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20-768x429.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20-1536x858.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-20.jpeg 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Toujours dans un contexte de grande p\u00e9nurie de main-d\u2019\u0153uvre, le taux de ch\u00f4mage est rest\u00e9 bas et stable (4,5 %) au Qu\u00e9bec pour l\u2019ann\u00e9e 2023. 459 000 personnes ont occup\u00e9 un emploi dans le commerce de d\u00e9tail.<\/p>\n<p>Alors que le nombre de faillites personnelles est demeur\u00e9 plut\u00f4t stable dans la derni\u00e8re ann\u00e9e, le nombre de faillites de l\u2019ensemble des entreprises a, quant \u00e0 lui, bondi de 38,9 % au Qu\u00e9bec dans la derni\u00e8re ann\u00e9e et de 46,4 % dans le secteur du commerce de d\u00e9tail pour tout le Canada. Le nombre de mises en chantier a d\u2019ailleurs grandement ralenti dans la province, une diminution de 31,9 %.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21-1024x572.jpeg\" alt=\"\" class=\"wp-image-104015\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21-1024x572.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21-300x168.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21-768x429.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21-1536x858.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-21.jpeg 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Notre secteur demeure fort et reste un pilier majeur pour notre \u00e9conomie qu\u00e9b\u00e9coise, malgr\u00e9 les enjeux et impacts \u00e9conomiques de la derni\u00e8re ann\u00e9e. La situation semble heureusement vouloir se stabiliser. Nos commer\u00e7ants sont r\u00e9silients et toujours d\u00e9termin\u00e9s \u00e0 trouver des solutions \u00bb, indique monsieur Damien Sil\u00e8s, directeur du CQCD.<\/p>\n<\/blockquote>\n<p><strong>Quelles perspectives pour 2024 ?<\/strong><\/p>\n<p>Bien que l\u2019ann\u00e9e 2024 soit d\u00e9j\u00e0 bien amorc\u00e9e, le Groupe Altus termine toujours son \u00e9tude par quelques pr\u00e9dictions pour l\u2019ann\u00e9e en cours selon l\u2019analyse des diff\u00e9rentes donn\u00e9es et tendances.<\/p>\n<p>Il pr\u00e9voit donc une diminution des taux d\u2019int\u00e9r\u00eat, ainsi que de l\u2019inflation (en baisse \u00e0 3,3 %). Au contraire, une l\u00e9g\u00e8re hausse, par rapport \u00e0 l\u2019an dernier, pour le co\u00fbt de l\u2019essence, le revenu des consommateurs et le taux de ch\u00f4mage est attendue. Finalement, l\u2019emploi serait en stagnation.<\/p>\n<p>\u00c0 noter ces informations prometteuses s&rsquo;agissant du revenu disponible et du taux d&rsquo;\u00e9pargne des m\u00e9nages qui laissent poindre des opportunit\u00e9s pour les commer\u00e7ants.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22-1024x574.jpeg\" alt=\"\" class=\"wp-image-104016\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22-1024x574.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22-300x168.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22-768x430.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22-1536x860.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-22.jpeg 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23-1024x572.jpeg\" alt=\"\" class=\"wp-image-104017\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23-1024x572.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23-300x168.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23-768x429.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23-1536x858.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/image-23.jpeg 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><a href=\"https:\/\/www.cqcd.org\/centre-de-ressources\/etudes-et-sondages-cqcd\/bilan-et-perspectives-dans-le-commerce-de-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retrouvez le bilan de l&rsquo;ann\u00e9e 2023 du CQCD.<\/a><\/p>\n<p><em>Note : l&rsquo;int\u00e9gralit\u00e9 des graphiques est issue du bilan de l&rsquo;ann\u00e9e du CQCD et du Groupe Altus<\/em><\/p>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/b2\/b2f696_Plan-marketing--NEW.jpg\" alt=\"B\u00e2tir un plan marketing efficace | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\">B\u00e2tir un plan marketing efficace | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Apprenez comment atteindre votre public cible gr\u00e2ce \u00e0 des strat\u00e9gies concr\u00e8tes et de tactiques align\u00e9es sur vos objectifs d\u2019affaires.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/5d\/5d8a7d_Plan-de-com---NEW2.jpg\" alt=\"B\u00e2tir un plan de communication efficace | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\">B\u00e2tir un plan de communication efficace | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Ma\u00eetriser les principes de base ainsi que les diff\u00e9rentes\u00a0\u00e9tapes incontournables d\u2019\u00e9laboration d\u2019un bon plan de communication.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_104010\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/commerce-de-detail-une-annee-au-ralenti-au-quebec\/\"  data-item_title=\"Commerce de d\u00e9tail : une ann\u00e9e &quot;au ralenti&quot; au Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-1024x683.jpg\"  data-item_date=\"2024-06-06T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD) vient de sortir son \u00e9tude annuelle, r\u00e9alis\u00e9e par le Groupe Altus, qui dresse un bilan de l\u2019ann\u00e9e 2023 dans le secteur du commerce de d\u00e9tail et des \u00e9l\u00e9ments \u00e9conomiques qui l\u2019influencent. Bilan de cette ann\u00e9e \u00ab\u00a0au ralenti\u00a0\u00bb selon l&rsquo;organisation professionnelle.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_104010\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/commerce-de-detail-une-annee-au-ralenti-au-quebec\/\"  data-item_title=\"Commerce de d\u00e9tail : une ann\u00e9e &quot;au ralenti&quot; au Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/05\/alexander-kovacs-swmkkkJL7jg-unsplash-1024x683.jpg\"  data-item_date=\"2024-06-06T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":104018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,3],"tags":[755],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104010"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=104010"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104010\/revisions"}],"predecessor-version":[{"id":104021,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104010\/revisions\/104021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/104018"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=104010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=104010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=104010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}