{"id":104507,"date":"2024-07-03T18:25:28","date_gmt":"2024-07-03T22:25:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=104507"},"modified":"2024-07-03T18:25:33","modified_gmt":"2024-07-03T22:25:33","slug":"lg2-signe-la-derniere-offensive-de-la-banque-nationale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-offensive-de-la-banque-nationale\/","title":{"rendered":"LG2 signe la derni\u00e8re offensive de la Banque Nationale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-1024x512.jpg\" alt=\"\" class=\"wp-image-104512\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>3 juillet 2024<\/p>\n<p><strong>Alors que le 1er juillet est synonyme de d\u00e9m\u00e9nagement au Qu\u00e9bec, la Banque Nationale, en collaboration avec LG2, signe une offensive misant sur l\u2019habitude d\u2019\u00e9pargner. De l\u2019affichage en superpanneaux pr\u00e9sents \u00e0 proximit\u00e9 des magasins d\u2019ameublement \u00e0 co\u00fbt abordable cr\u00e9e un lien unique avec ce moment de l\u2019ann\u00e9e : la Banque Nationale est un alli\u00e9 de choix pour meubler efficacement\u2026 votre \u00e9pargne!<\/strong><\/p>\n<p>Aussi pr\u00e9sente en banni\u00e8res Web et sur les m\u00e9dias sociaux, cette initiative souhaite d\u00e9mocratiser l\u2019\u00e9pargne.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Le coussin financier, une expression bien connue, peut se traduire en de l\u2019\u00e9pargne, de la pr\u00e9voyance ou m\u00eame de la planification de projets \u00e0 court ou \u00e0 moyen terme. Avec ce message, la Banque Nationale esp\u00e8re inciter les gens \u00e0 faire de l\u2019\u00e9pargne une habitude. L\u2019objectif n\u2019est pas l\u2019atteinte d\u2019un montant \u00e0 \u00e9pargner, mais de proposer un montant minimal accessible qui encourage le geste de mettre de l\u2019argent de c\u00f4t\u00e9, \u00bb indique Audrey Houde-Forget, directrice principale, Marque, contenu et publicit\u00e9, Banque Nationale du Canada.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Panneau-ezgif.com-optimize-352261.gif\" alt=\"gif\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Le clin d\u2019\u0153il aux accessoires de d\u00e9coration dans le cadre du d\u00e9m\u00e9nagement nous est paru vraiment pertinent pour engager la conversation. Le 1er juillet n\u2019est pas une p\u00e9riode o\u00f9 les institutions financi\u00e8res ont l\u2019habitude d\u2019\u00eatre pr\u00e9sentes dans les messages publicitaires. C\u2019\u00e9tait l\u2019occasion pour la Banque Nationale de se d\u00e9marquer par un message simple qui dit tout. \u00catre aux abords des magasins d\u2019ameublement \u00e0 co\u00fbt abordable \u00e9l\u00e8ve d\u2019autant plus le message : l\u2019\u00e9pargne peut, elle aussi, \u00eatre accessible \u00e0 tou\u00b7tes, \u00bb ajoute Dominique Bulmer, directeur de cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<p>Client :\u00a0Alexandra Buissi\u00e8re, Anabelle Gendreau, Fanny Laurent, Yannick Ouellet, Daphn\u00e9 Pardo-Leroux<br \/>Direction ex\u00e9cutive de cr\u00e9ation : Nick Paget<br \/>Direction de cr\u00e9ation : Dominique Bulmer<br \/>Conception-r\u00e9daction : Sean English<br \/>Direction artistique : Vincent Peres<br \/>Conseil : St\u00e9phanie Paquette, Sophie Dupont, Audrey Ruel<br \/>M\u00e9dias : Adviso et Touch\u00e9<br \/>Production d&rsquo;agence : Claudine Lambert<br \/>Vid\u00e9aste et montage : Hugo Dub\u00e9-Bouchard<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_104507\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-offensive-de-la-banque-nationale\/\"  data-item_title=\"LG2 signe la derni\u00e8re offensive de la Banque Nationale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-1024x512.jpg\"  data-item_date=\"2024-07-03T18:25:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alors que le 1er juillet est synonyme de d\u00e9m\u00e9nagement au Qu\u00e9bec, la Banque Nationale, en collaboration avec LG2, signe une offensive misant sur l\u2019habitude d\u2019\u00e9pargner. De l\u2019affichage en superpanneaux pr\u00e9sents \u00e0 proximit\u00e9 des magasins d\u2019ameublement \u00e0 co\u00fbt abordable cr\u00e9e un lien unique avec ce moment de l\u2019ann\u00e9e : la Banque Nationale est un alli\u00e9 de choix pour meubler efficacement\u2026 votre \u00e9pargne!<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_104507\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-offensive-de-la-banque-nationale\/\"  data-item_title=\"LG2 signe la derni\u00e8re offensive de la Banque Nationale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/07\/En-te\u0302te-1024x512.jpg\"  data-item_date=\"2024-07-03T18:25:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":104512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104507"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=104507"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104507\/revisions"}],"predecessor-version":[{"id":104513,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/104507\/revisions\/104513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/104512"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=104507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=104507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=104507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}