{"id":105279,"date":"2024-09-21T15:06:00","date_gmt":"2024-09-21T19:06:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=105279"},"modified":"2024-09-24T15:10:26","modified_gmt":"2024-09-24T19:10:26","slug":"spiritueux-quebec-sallie-a-casacom-pour-sensibiliser-les-consommateurs-a-la-difference-des-spiritueux-dorigine-agricole-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/spiritueux-quebec-sallie-a-casacom-pour-sensibiliser-les-consommateurs-a-la-difference-des-spiritueux-dorigine-agricole-du-quebec\/","title":{"rendered":"Spiritueux Qu\u00e9bec s\u2019allie \u00e0 Casacom pour sensibiliser les consommateurs \u00e0 la diff\u00e9rence des spiritueux d\u2019origine agricole du Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-1024x576.jpg\" alt=\"\" class=\"wp-image-105280\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 septembre 2024<\/p>\n<p><strong>Spiritueux Qu\u00e9bec, un regroupement fond\u00e9 par les distilleries C\u00f4te des Saints, Grand D\u00e9rangement, Menaud et Ubald, lance aujourd\u2019hui la campagne\u00a0\u00ab\u2009Semer. R\u00e9colter. Distiller. Savourez.\u2009\u00bb,\u00a0r\u00e9alis\u00e9e par Casacom, afin de sensibiliser les consommateurs qu\u00e9b\u00e9cois \u00e0 l\u2019unicit\u00e9 des spiritueux d\u2019origine agricole du Qu\u00e9bec.\u00a0\u00a0<\/strong><\/p>\n<p>Si plusieurs spiritueux sont identifi\u00e9s comme \u00e9tant des produits du Qu\u00e9bec par la SAQ, seuls quelques-uns sont enti\u00e8rement fabriqu\u00e9s ici, de la terre jusqu\u2019au verre. C\u2019est le cas des produits des distilleries derri\u00e8re Spiritueux Qu\u00e9bec, form\u00e9s d\u2019ingr\u00e9dients plant\u00e9s, r\u00e9colt\u00e9s et distill\u00e9s ici.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La grande majorit\u00e9 des distilleries qu\u00e9b\u00e9coises n\u2019ont pas les installations pour fabriquer leurs alcools neutres. Ainsi, ces distilleries pr\u00e9parent ou embouteillent leurs produits \u00e0 partir d\u2019alcools industriels achet\u00e9s \u00e0 l\u2019ext\u00e9rieur du Qu\u00e9bec\u2009\u00bb, mentionne Hugo D\u2019Astous, pr\u00e9sident du regroupement.<\/p>\n<\/blockquote>\n<p>C\u2019est donc\u00a0pour mieux informer les consommateurs de la diff\u00e9rence de leurs produits et du savoir-faire de leurs artisans que Spiritueux Qu\u00e9bec a d\u00e9cid\u00e9 de lancer une campagne de sensibilisation.\u00a0\u00a0\u00a0<\/p>\n<p><strong>Anne-\u00c9lisabeth Boss\u00e9 comme porte-parole<\/strong>&nbsp;<\/p>\n<p>Anne-\u00c9lisabeth Boss\u00e9, porte-parole de cette campagne, est la vedette d\u2019une publicit\u00e9 au ton authentique et humoristique con\u00e7ue par la firme Casacom et la bo\u00eete de production Moutarde Chou.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis vraiment ravie d&rsquo;\u00eatre la porte-parole de Spiritueux Qu\u00e9bec! J\u2019ai rapidement accept\u00e9 ce r\u00f4le, consid\u00e9rant mon amour pour les produits r\u00e9ellement qu\u00e9b\u00e9cois\u2009\u00bb, explique l\u2019actrice.\u00a0<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>\u2009Nous cherchions une personnalit\u00e9 qui puisse transmettre avec simplicit\u00e9 la fiert\u00e9 des producteurs, artisans et distillateurs qu\u00e9b\u00e9cois tout en d\u00e9gageant l\u2019aspect sophistiqu\u00e9 de ces produits haut de gamme. Nous avons trouv\u00e9 la porte-parole id\u00e9ale\u2009\u00bb, se r\u00e9jouit Catherine Chantal-Boivin, vice-pr\u00e9sidente, Cr\u00e9ation et associ\u00e9e chez Casacom.\u00a0\u00a0<\/p>\n<\/blockquote>\n<p>La publicit\u00e9 de 30 secondes, tourn\u00e9e cet \u00e9t\u00e9 \u00e0 la distillerie C\u00f4te des Saints en int\u00e9rieur et dans des champs d&rsquo;orge, sera diffus\u00e9e sur en format web sur Tou.tv, TVA+ ainsi que La Presse+ et sera d\u00e9ploy\u00e9e dans le cadre d\u2019une campagne num\u00e9rique sur Google et les m\u00e9dias sociaux.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PH8Wgrz5J24?si=LOBYMv4q541L6_fa\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Campagne d\u2019influence avec des mixologues&nbsp;<\/strong>&nbsp;<\/p>\n<p>Parmi les autres tactiques d\u00e9ploy\u00e9es dans le cadre de cette campagne 360 multicanale, on compte la mise en ligne d\u2019un microsite, des relations m\u00e9dias, la cr\u00e9ation d\u2019une page Instagram et Facebook ainsi qu\u2019une strat\u00e9gie de contenu organique, de la cr\u00e9ation d\u2019outils promotionnels et le d\u00e9veloppement d\u2019une campagne d\u2019influence mettant de l\u2019avant des mixologues reconnus, Claudia Doyon, Arnaud Savard, Am\u00e9lie Belley et Jacques Barneto.&nbsp;<\/p>\n<p><strong>Cr\u00e9dits<\/strong>&nbsp;<\/p>\n<p>Client : Spiritueux Qu\u00e9bec (C\u00f4te des Saints, Distillerie Grand D\u00e9rangement, Menaud et Ubald)&nbsp;<\/p>\n<p>Agence : Casacom&nbsp;<\/p>\n<p>Maison de production : Moutarde Chou&nbsp;<\/p>\n<p>Direction artistique : Catherine Chantal-Boivin&nbsp;<\/p>\n<p>Conception publicitaire : Camille Gagnon&nbsp;<\/p>\n<p>R\u00e9alisation : F\u00e9lix Charest&nbsp;<\/p>\n<p>Production : Gabrielle Lusignan&nbsp;<\/p>\n<p>Site web : Metah Nomis&nbsp;<\/p>\n<p>Direction de la photographie : Maxime Valsan&nbsp;<\/p>\n<p>Communication marketing et num\u00e9rique : Adrienne York, C\u00e9line-Audr\u00e9e H\u00e9bert Desautels, Lily Legendre, Judith Derome&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_105279\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/spiritueux-quebec-sallie-a-casacom-pour-sensibiliser-les-consommateurs-a-la-difference-des-spiritueux-dorigine-agricole-du-quebec\/\"  data-item_title=\"Spiritueux Qu\u00e9bec s\u2019allie \u00e0 Casacom pour sensibiliser les consommateurs \u00e0 la diff\u00e9rence des spiritueux d\u2019origine agricole du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-1024x576.jpg\"  data-item_date=\"2024-09-21T15:06:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spiritueux Qu\u00e9bec, un regroupement fond\u00e9 par les distilleries C\u00f4te des Saints, Grand D\u00e9rangement, Menaud et Ubald, lance aujourd\u2019hui la campagne \u00ab\u2009Semer. R\u00e9colter. Distiller. Savourez.\u2009\u00bb, r\u00e9alis\u00e9e par Casacom, afin de sensibiliser les consommateurs qu\u00e9b\u00e9cois \u00e0 l\u2019unicit\u00e9 des spiritueux d\u2019origine agricole du Qu\u00e9bec.  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_105279\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/spiritueux-quebec-sallie-a-casacom-pour-sensibiliser-les-consommateurs-a-la-difference-des-spiritueux-dorigine-agricole-du-quebec\/\"  data-item_title=\"Spiritueux Qu\u00e9bec s\u2019allie \u00e0 Casacom pour sensibiliser les consommateurs \u00e0 la diff\u00e9rence des spiritueux d\u2019origine agricole du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/image001-3-1024x576.jpg\"  data-item_date=\"2024-09-21T15:06:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":105280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[449],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/105279"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=105279"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/105279\/revisions"}],"predecessor-version":[{"id":105281,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/105279\/revisions\/105281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/105280"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=105279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=105279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=105279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}